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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.

 

He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:

 

The Pinterest Stream And Fools Gold

 

Avoid Self Promotion:

 

"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".

 

Here are the takeaways:

 

My advice here is going to be the same advice I give people in any new social network... go have some fun first.

 

**Be social. Get to know the community, the lay of the land. The rest will sort itself out.

 

**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://www.jeffturner.info/pinterest/]


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Infographic: How Social Iinteractions Influence Buying

Infographic: How Social Iinteractions Influence Buying | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.

 

Intro:

 

Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See infographic here: [http://bit.ly/uNqHUW]

 


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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.

 

YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.

 

Here's an intro:

 

"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".

 

Video changes the game.

 

Here’s why YouTube matters:

 

**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network

 

**Google+ is now integrated even closer with YouTube for additional community building (more on the way)

 

**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era

 

Lots of valuable "how-to" information here.

 

Aaron says:

 

"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See full article here: [http://bit.ly/t1lLfd]


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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Social Media Optimization &  Search Engine Optimization | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems. 

 

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

 

Social Networks Search Engines Discovery Engines

 

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

 

**It is increasingly easier to publish information and increasingly difficult to consume it.

 

What most caught my attention:

 

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

 

**The user’s perspective is not challenged, instead it is reinforced

 

**Users generally follow people that they respect at a personal level.

 

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

 

**Lists, Circles and Subscriptions aren’t reducing the noise

 

**Following more people still equals a broader information scope and even more noise.

 

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

 

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/yKZdG6]


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Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

Via janlgordon, Shirley Williams (appearoo.com/ShirleyWilliams), The Write Connection
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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.