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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Social Media Optimization &  Search Engine Optimization | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems. 

 

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

 

Social Networks Search Engines Discovery Engines

 

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

 

**It is increasingly easier to publish information and increasingly difficult to consume it.

 

What most caught my attention:

 

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

 

**The user’s perspective is not challenged, instead it is reinforced

 

**Users generally follow people that they respect at a personal level.

 

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

 

**Lists, Circles and Subscriptions aren’t reducing the noise

 

**Following more people still equals a broader information scope and even more noise.

 

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

 

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/yKZdG6]


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Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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Google Search with Social Analytics - This is going to change the Game @abroaderview

Google Search with Social Analytics -  This is going to change the Game @abroaderview | Social Media Optimization &  Search Engine Optimization | Scoop.it
Google Search with Social Analytics integrates Facebook Likes, Twitter counts and Google Plus shares in Gooogle Web Search Results...

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Set up your Google+ Brand Page the right way

Set up your Google+ Brand Page the right way | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Chris Abraham wrote a piece last week, Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what he wrote in the previous post(because all of the advice still applies).

 

I selected this piece because it's information you need to know to put your stake in the ground on Google+:

 

Excerpt:

 

In this post, we'll work on setting up your brand page right away in the right way. If you follow these steps, you'll be as well-placed as possible.

 

**First, did you notice that there's a new button on your Google+ profile? Go ahead and click "Create a Google+ page" and we'll get started.

 

Your first option is to create a page. Be careful here, because it isn't simple to change the sort of page you have.

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://www.socialmedia.biz/2011/11/16/set-up-your-google-brand-page-right/]


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7 Reasons Why Google+ Drives Hyperactive Engagement

7 Reasons Why Google+ Drives Hyperactive Engagement | Social Media Optimization &  Search Engine Optimization | Scoop.it

Post by Jeff Bullas very interesting observations

 

"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."

 

Intro:

 

In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.

 

1. The Innovation

An idea, practice or object that is perceived as new

 

2. Communication Channels

The means by which messages get from one individual to another

 

3. Time

The relative speed with which an innovation is adopted by members of the social system

 

4. The Social System

The people that are engaged in joint problem solving to achieve a common goal

 

He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.


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Learn Great From 6 Leaders in Content Marketing

Learn Great From 6 Leaders in Content Marketing | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is a great piece from the Curata.

 

Not only can you learn from these amazing people, you can find wonderful content there too!

 

When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t.

 

Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work.

 

Learn from these experts to increase the success of your online marketing techniques

 

Selected by JanLGordon covering "Content Curation, Social Media & Beyond"

 

See who they are:


http://www.contentcurationmarketing.com/articles/56724/6-leaders-in-content-marketing/


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How Mobile & Social Media Marketing Work Together

How Mobile & Social Media Marketing Work Together | Social Media Optimization &  Search Engine Optimization | Scoop.it

In a rapidly advancing online business world where technology seems to be moving forward at lightning speed, it's important to keep up with new marketing tactics and strategies in order to remain competitive.

 

Not long ago social media marketing was all the rage (and still is), but now a marriage between mobile marketing and social media marketing has made it possible to instantly stay in touch anytime, anywhere.

 

What caught my attention:

 

Consider mobile as the "glue" that adheres your online business world to your real-world activities.

 

Today, people are on the move more than ever before. Whether at work, home, running errands or on vacation, the combination of mobile and social media marketing lets you stay in touch in an instant. Your potential customers are constantly moving, and marketing has advanced forward to reflect this reality.

 

In a nutshell, the combination of mobile and social media marketing allows you to connect in a way that leads your business down the path to a larger client base and increased profits.

 

http://bit.ly/ofLyUG


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Ross Dawson: "2012 Will Be a Year for Social & Technological Transformation"

Ross Dawson:  "2012 Will Be a Year for Social & Technological Transformation" | Social Media Optimization &  Search Engine Optimization | Scoop.it

Futurist Ross Dawson talks about the changes set to take place in 2012 and how to best prepare for social and technological transformations.

 

Selected by Jan Gordon covering "Exploring Change Throught Ongoing Conversations"

 

See interview here: [http://yhoo.it/upUYw5]


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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker

 

This article is full of wonderful tips for taking your curation to the next level and embellish your original content.

 

"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."

 

There are many things that caught my attention, here are just a few gems:

 

Curated Content Can Inspire Topics For Created Content

 

If you don't master this one, all the other tips won't make any sense

 

****Understand which topics are irresistible to your target audience

 

My Commentary:

 

I love this one!

 

Here's the tip

 

****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.

 

You can build on a topic in different ways:

 

**Beg to differ politely

 

**Provide additional tips and insights

 

**Ask clarifying question(s)

 

My Commentary:

 

This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.

 

**A perfect segue to building relationships, community, doing business and increasing knowledge.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/sJs2I8]


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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet'

Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet' | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lisa O'Carroll posted this in the Guardian UK

 

Content curation is going to be a huge trend and a great opportunity for many who understand their market, their needs and how they consume information.

 

Intro:

 

"David Shing, AOL's 'digital prophet' tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."

 

"People are going to start defriending people who constantly tweet and post on Facebook with rubbish info," he said.

 

Similarly for brands, he said it's very dangerous for companies to get involved on social networks unless they can guarantee a meaningful conversation.

 

"If I invite a brand into my home, there better be a good reason for them to come in."

 

Read full article: http://bit.ly/ubUWSh


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I Believe In Google Plus - Fast Growing Social Network in History

I Believe In Google Plus - Fast Growing Social Network in History | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is an insightful piece by Jon Evans for Techcrunch

 

Intro: He asks.....

 

"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."

 

Here's what caught my attention:

 

Can Facebook seamlessly do both, and be all things to all people?

 

Maybe, but that’s not the direction they’re going.

 

****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,

 

****while Google seems to be building G+ “the Facebook way,”

 

****around personal curation and social selection.

 

****The key difference is that, as moot aka Christopher Poole said the other day,

 

****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.

 

Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.

 

Curated by JanLGordon covering "Google+ Watch"

 

http://techcrunch.com/2011/10/22/i-believe-in-google-plus/


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Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting and very informative piece by Brian Solis for Social Media Today.

 

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

 

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

 

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

 

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

 

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

 

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://bit.ly/o0nGrH

 


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Facebook’s content strategy is a game changer

Facebook’s content strategy is a game changer | Social Media Optimization &  Search Engine Optimization | Scoop.it

This post was written by Leigh Fatzinger who attended this year’s F8 conference, is CEO of Seattle social media software company Prosodic and founder of Nology Media.

 

Intro:

 

When Mark Zuckerberg, Facebook’s CEO, takes the stage at the one-day annual Developers Conference, something is about to change on the landscape of social...

 

Here's what caught my attention:

 

Open Graph, whose capabilities enable a richer, more direct relationship between individuals and the places, events, and content they care about.

 

Companies such as Spotify, Goodreads, Yahoo, Wetpaint and Netflix showcased their Open Graph apps, signaling the evolution of a platform where media is only ‘teed up’ by the publisher, and

 

**where deep interaction, discussion and sharing between users can finally occur.

 

This is a welcome change. Brands on Facebook who made great efforts to present quality content on Facebook could, in some instances, be penalized by its popularity.

Users who want to interact with great content on large Facebook Pages can easily become lost in meaningless streams of user commentary.

 

**The new changes rely substantially on the activity and influence of your friends for engagement and interaction, reducing the size of the influence circle, but making it more relevant.

 

Sound familiar?

As a social media entrepreneur, I see Facebook’s new content and canvas strategy as an extraordinary opportunity for brands and publishers.

 

Users will have the ability to express preference and share experiences in entirely new ways.

 

**Smart brands will recognize their role within the canvas of their audience, using creativity to shape ‘serendipity” as Zuckerberg termed it, without coming across as pushy or salesy.

 

http://www.geekwire.com/2011/f8-social-media-experts


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