Pamela Vaughn posted this on hubspot.com
Lots of good information here:
"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."
Here's what you need to know:
**One of the most powerful roles content can play in inbound marketing is in search engine optimization.
**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.
And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?
**Then take a gander at the following infographic created by Brafton:
Read more: http://bit.ly/q9Ewxj