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This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...
Lots of good suggestions - here's the takeaway:
Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!
What productive ways are you using Google+ to promote your business, your blog, and yourself?
Selected by Jan Gordon covering "Google+ Watch"
Read full article here: [http://bit.ly/s0upHV]
What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?
**71% of you are watching videos on Vimeo or YouTube
three years on what adults are doing on the Internet.
I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.
So what’s the #1 thing people are doing online?
Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"
Check it out here: [http://tnw.co/v5Ixp1]
Post by Jeff Bullas very interesting observations
"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."
In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.
1. The Innovation
An idea, practice or object that is perceived as new
2. Communication Channels
The means by which messages get from one individual to another
The relative speed with which an innovation is adopted by members of the social system
4. The Social System
The people that are engaged in joint problem solving to achieve a common goal
He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.
Interesting post, makes perfect sense, great observations.
Since the arrival of Google Plus, marketing analysts all over the Web have had a lot to say about the potential implications of the new social network.
Relevant, Highly Targeted Advertising With Google Plus, Google is poised to fuse search intent (what traditional search engine advertising is based on) and user behavior (social indicators from users). But with Google Plus there is a lot of new potential for extremely specific targeting based on user-submitted data, too.
As Michael McEuen noted, search engine advertising on Google is a good way to “target user search intent and content on websites, but there is a lot of grey area to know for certainty that you are truly reaching your intended audience.”
One of the major advantages of advertising on Facebook, one of the most popular social networks, is the ability to zoom in on the ideal consumer by age, gender, location, or other details users provide in their profiles. While there is currently no advertising on Google Plus, many analysts are quick to point out that the abundance of user data may signal big marketing opportunities.
Google+ users have in the last few days increased by almost 30% with 2 major events providing the catalyst to its growth. Facebook making significant changes that has angered users and Google+ opening its platform to the public.
According to a survey being run on Mashable, 78% of users hate the new changes.
Users to Facebook who don’t like the changes are venting their anger by using the hashtag #newfacebook on Twitter when making their feelings felt in 140 character bursts. If you want to watch the comments fly by in the Twitter stream, then check it out… it makes interesting reading.
The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days. Paul’s estimates of Google+ growth are based upon solid sampling methodologies that have proven to be very accurate in the past.
Facebook announced some major changes last week including significant modifications to its profile pages at the annual F8 Developers Conference.
Just a few days before that announcement Google+ decided to open its doors to the general public. I don’t think that is a coincidence!
The conference and some of the changes were already publicly known and Google was well aware of the conference timing.
The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days.
Are we surprised by this? What are the benefits and the downside for us as participants?
Good piece by Matthew Ingram Sr. Writer for Gigaom..........
By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe,
**Google+ may have as many as 50 million registered users, which is not bad for a three-month old product.
And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy.
**But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable.
Here's what caught my attention:
"Tying all that to my real name and my Google+ posts is another step down the road towards a potential personal privacy debacle.
**That’s the problem with the kind of ubiquity that Google wants for its Google+ network, and the downside of trying to copy (and improve on) a giant social network like Facebook: along with all of the benefits comes the risks and the inevitable backlash as well
**— and for a company that is already under investigation by the FTC for how far its reach extends, that may be a bit more than even Google can handle.
What do you think?
Exclusive first look: Pearltrees iPad app enables new kind of content curation
How do you save and share the web with other people? Pearltrees has a new idea: you put your favorite Google+ posts, photos, tweets, videos, blogs, and other things on the Web into a "pearl" and then arrange these into "trees."
That was OK on a normal computer, but when you get the touch capabilities of tablets it's transformative, especially as a way to find new interests.
Imagine if Google+ were laid out in such a way. This is awesome and I'll be using it a lot now.
Here's an exclusive video look at this new app with CEO +Patrice Lamothe.
A very interesting French company. They are headquartered in Paris. We filmed this at the Ritz in Half Moon Bay where +Oliver Starr and Patrice visited me and showed it to me for the first time last week.
Via Robin Good, janlgordon
Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.
YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.
Here's an intro:
"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".
Video changes the game.
Here’s why YouTube matters:
**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network
**Google+ is now integrated even closer with YouTube for additional community building (more on the way)
**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era
Lots of valuable "how-to" information here.
"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
See full article here: [http://bit.ly/t1lLfd]
Chris Abraham wrote a piece last week, Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what he wrote in the previous post(because all of the advice still applies).
I selected this piece because it's information you need to know to put your stake in the ground on Google+:
In this post, we'll work on setting up your brand page right away in the right way. If you follow these steps, you'll be as well-placed as possible.
**First, did you notice that there's a new button on your Google+ profile? Go ahead and click "Create a Google+ page" and we'll get started.
Your first option is to create a page. Be careful here, because it isn't simple to change the sort of page you have.
Selected by Jan Gordon covering "Google+ Watch"
Read full article here: [http://www.socialmedia.biz/2011/11/16/set-up-your-google-brand-page-right/]
Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.
We all agree that freedom of speech is good, and it's great that everyone can now become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.
Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.
I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:
One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:
****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.
This was originally envisioned as a form of spammer identification, but
****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources.
The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:
"a real-time events guide extracted from information coming via large numbers of tweets."
This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)
**sees the uses expanding in the future to predict election results and compiling product reviews.
My takeaways are:
**that we all need to be very aware that what we tweet today can and may be used against us in the future
**search is still very much in its infancy when it comes to engine sophistication, stay tuned.
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read full article here: [http://bit.ly/s00504]
This is an insightful piece by Jon Evans for Techcrunch
Intro: He asks.....
"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."
Here's what caught my attention:
Can Facebook seamlessly do both, and be all things to all people?
Maybe, but that’s not the direction they’re going.
****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,
****while Google seems to be building G+ “the Facebook way,”
****around personal curation and social selection.
****The key difference is that, as moot aka Christopher Poole said the other day,
****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.
Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.
Curated by JanLGordon covering "Google+ Watch"
This makes a lot of sense.....
This is a guest post written by Tom Anderson, the founder & former President of MySpace. Follow him on Google, Twitter, and Facebook.
After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. This group — who mostly don’t understand G+ — have indicated that they see no future for Google’s new baby.
Mostly, these critics don’t understand that G+ has a public, Twitter-like component to it. This new school of G+ critic seems to only see one side of G+ — its private side — and then concludes that because “their friends” aren’t rushing to join G+, no one ever will. When forced to confront the facts (i.e. the number of G+ users), one Forbes writer even opines “Google Plus is a failure no matter what the numbers may say.”
These writers are really missing something crucial. Unlike, every other competitor in the social networking space, G+ has a unique advantage: google.com, youtube.com, blogger.com, and gmail.com. These four domains are some of the most trafficked in the world. Everyday, they’re accessed by roughly 80% of all Internet users. (Ok, I made that up, I’m to do the research, but you get the point.
Why does this matter? Because at the top of these four humongous websites there is, or will be, a little black bar and a little red notification indicator.
Lots of good information and observations in this article.
What's Coming for Business in Google+?
Google is preparing Google+ for businesses, as Christian Oestlien, Product Manager for Google+, explains in the video below. Rich analytics and the ability to connect to AdWords will be among those features.
What Edge Will Google+ Have Over Facebook?
Google+ will have a hard slog against Facebook. It will directly compete with the social network that has consistently gotten it right, especially when it comes to business use. Facebook's recently launched business portal is a great all-in-one tool for businesses to manage their presence on Facebook.
Google+ also lacks Facebook's user base of 800 million, although the Google+ user base has blown through 20 million so far and is steadily increasing.
Google's biggest ally against Facebook is Facebook itself. Facebook users have been getting ornery about its massive makeover rolled out this week, to the point where many may look at Google+ as a viable, pared-down alternative.
Here's what caught my attention:
**There is also the issue of demographics. Google+ is young-adult rich. This is the golden demographic that most marketers want to reach, and being able to reach it through a campaign that can be tracked through Google Analytics is a very attractive value proposition. In addition, there are other tie-in services Google could build into its features for business, which we have covered here.
Via Simply Friday, ABroaderView, janlgordon
Interesting statistics from Media Bistro
Key Takeaways -
*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)
*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)
*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)
*Most users click 2 minutes after content is shared
*The bulk of sharing takes place via copy and paste
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"