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28 Essential Facebook Timeline Resources

28 Essential Facebook Timeline Resources | Social Media Optimization &  Search Engine Optimization | Scoop.it

Facebook announced on its blog recently that all users will have Timeline within the next few weeks, bringing a close to the gradual rollout process that began September 2011. Timeline changes the old Facebook profile from a list of your recent updates to a summary of your life since birth. Among its new features is a cover photo at the top of your profile and a timeline to which you can add life events not previously captured by Facebook. The new profile is thought to be one of Facebook’s most extreme redesigns so far, redefining what a social networking profile can do. Whether you’ve already switched to the new feature or you’re baffled by the new look, here are 28 resources to help you with the transition.


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Gary Hitching's comment, January 25, 2012 6:43 PM
Thanks Anise for rescooping this post :)
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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

Via janlgordon, Shirley Williams (XeeMe.com/ShirleyWilliams), The Write Connection
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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker

 

This article is full of wonderful tips for taking your curation to the next level and embellish your original content.

 

"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."

 

There are many things that caught my attention, here are just a few gems:

 

Curated Content Can Inspire Topics For Created Content

 

If you don't master this one, all the other tips won't make any sense

 

****Understand which topics are irresistible to your target audience

 

My Commentary:

 

I love this one!

 

Here's the tip

 

****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.

 

You can build on a topic in different ways:

 

**Beg to differ politely

 

**Provide additional tips and insights

 

**Ask clarifying question(s)

 

My Commentary:

 

This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.

 

**A perfect segue to building relationships, community, doing business and increasing knowledge.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/sJs2I8]


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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Twitter (Trust) research: It's Where the Money & Action is

Twitter (Trust) research: It's Where the Money & Action is | Social Media Optimization &  Search Engine Optimization | Scoop.it

Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.

 

We all agree that freedom of speech is good,  and it's great that everyone can now  become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.

 

Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.

 

I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:

 

One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:

 

****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.

 

This was originally envisioned as a form of spammer identification, but

 

****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources. 

 

The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:

 

"a real-time events guide extracted from information coming via large numbers of tweets." 

 

This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)

 

**sees the uses expanding in the future to predict election results and compiling product reviews.

 

My takeaways are:

 

**that we all need to be very aware that what we tweet today can and may be used against us in the future

 

**search is still very much in its infancy when it comes to engine sophistication, stay tuned.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/s00504]


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5 Ways to Humanize Your Company With Social Media

5 Ways to Humanize Your Company With Social Media | Social Media Optimization &  Search Engine Optimization | Scoop.it

We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.

 

So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.

 

Keep reading to discover five tips to make your company more “human.”

 

#1: Use your name
Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news. Using your name when updating social media humanizes your content and makes you relatable for your audience...


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Page Owners: Save your Discussions from Your Facebook Page Before it’s too Late!

Page Owners: Save your Discussions from Your Facebook Page Before it’s too Late! | Social Media Optimization &  Search Engine Optimization | Scoop.it

Since the early days, Facebook page owners had the possibility to add a Discussions tab to their Facebook page. At some point, over 55 Million users were using this tab to talk, share their points of view, give feedback, and connect with each other. Then Facebook changed the layout of the pages, which lead to a drop in traffic, but the tab is still widely used today: 22 Million users per month use this tab.

 

Conscious of those issues, we have built a free Facebook Application called Forum for Pages in order to offer a solution for page owners to keep the discussions on their Facebook pages. The application is easy to use...


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Emmanuel Tobechukwu's curator insight, January 6, 7:57 AM

freshness  +  dryness  =  nonsense

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The Complete Guide To The New Facebook Insights

The Complete Guide To The New Facebook Insights | Social Media Optimization &  Search Engine Optimization | Scoop.it
Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics.

 

Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics. It’s a powerful and free tool which is provided by Facebook to give you a better insight into your following, and with the release of the new version, it’s better than ever before.


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How to Prepare Your Business for Google+

How to Prepare Your Business for Google+ | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Lots of good information and observations in this article.

 

Excerpt:

 

What's Coming for Business in Google+?

 

Google is preparing Google+ for businesses, as Christian Oestlien, Product Manager for Google+, explains in the video below. Rich analytics and the ability to connect to AdWords will be among those features.

 

What Edge Will Google+ Have Over Facebook?

 

Google+ will have a hard slog against Facebook. It will directly compete with the social network that has consistently gotten it right, especially when it comes to business use. Facebook's recently launched business portal is a great all-in-one tool for businesses to manage their presence on Facebook.

 

Google+ also lacks Facebook's user base of 800 million, although the Google+ user base has blown through 20 million so far and is steadily increasing.

 

Google's biggest ally against Facebook is Facebook itself. Facebook users have been getting ornery about its massive makeover rolled out this week, to the point where many may look at Google+ as a viable, pared-down alternative.

 

Here's what caught my attention:

 

**There is also the issue of demographics. Google+ is young-adult rich. This is the golden demographic that most marketers want to reach, and being able to reach it through a campaign that can be tracked through Google Analytics is a very attractive value proposition. In addition, there are other tie-in services Google could build into its features for business, which we have covered here.

 

http://www.pcworld.com/businesscenter/article/240494/how_to_prepare_your_business_for_google.html


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Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC]

Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting statistics from Media Bistro

 

 

Key Takeaways -

 

*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)

 

*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)

 

*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)

 

*Most users click 2 minutes after content is shared

 

*The bulk of sharing takes place via copy and paste

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


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How to Use Secret Facebook Groups to Enhance Your Business

How to Use Secret Facebook Groups to Enhance Your Business | Social Media Optimization &  Search Engine Optimization | Scoop.it
Facebook Secret Groups: perfect for small businesses, coaches and and mastermind groups. Find out how to create your Secret Group on Facebook.

 

One of the most underutilized features of Facebook for businesses is the Secret Group.

 

A Secret Group is easy to create and manage, and it is perfect for small-group interaction.

 

Keep reading to discover powerful ways these groups could help your business.

 

Facebook originally created Secret Groups for people to have small, intimate interactions with family and friends, but Secret Groups are also perfect for small businesses, coaches and professional development, like mastermind groups.

 

Why Secret Groups?...


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How to Leverage Facebook’s New Smart List and Special Friend List

How to Leverage Facebook’s New Smart List and Special Friend List | Social Media Optimization &  Search Engine Optimization | Scoop.it

I'm sure you've notice all the changes on Facebook. Dave Peck has written this post, he explains the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.

 

Intro:

 

There are friends and then there are some special friends. Until now, Facebook has weighed them all on the same scale. In fact, Google Plus exploited this very weakness to great effect with its circles feature. However, that’s all set to change with Facebook’s new Smart List and Special Friend List.

 

The underlying principle is simple – the one size fits all rule just doesn’t work when it comes to friendship so there got to be a way to treat friends differently.

In this post, I explain the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.

 

Smart List

 

For those who are on Google+, Smart Lists are essentially the circles for Facebook. In fact, it’s one step ahead of G+ circles. Smart Lists automatically group your Facebook friends in these different categories: family, city, high school, college and work.

 

All the people in your feed who listed that they went to your same school or college will automatically be added to those feeds, and all the people who list where they work will be added to your work friends group.

 

So, users are saved the hassle of being forced to add people in lists manually. The best part – you can turn it off and customize it as per your needs.

 

In this post, I express my opinion on how Facebook doubled its revenues and what your business can learn from it.

 

http://davepeck.visibli.com/share/aaRX95


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Google Search with Social Analytics - This is going to change the Game @abroaderview

Google Search with Social Analytics -  This is going to change the Game @abroaderview | Social Media Optimization &  Search Engine Optimization | Scoop.it
Google Search with Social Analytics integrates Facebook Likes, Twitter counts and Google Plus shares in Gooogle Web Search Results...

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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.

 

YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.

 

Here's an intro:

 

"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".

 

Video changes the game.

 

Here’s why YouTube matters:

 

**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network

 

**Google+ is now integrated even closer with YouTube for additional community building (more on the way)

 

**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era

 

Lots of valuable "how-to" information here.

 

Aaron says:

 

"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See full article here: [http://bit.ly/t1lLfd]


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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?

 

**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.

 

I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.

 

So what’s the #1 thing people are doing online?

 

Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Check it out here: [http://tnw.co/v5Ixp1]


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Emocean Club's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
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Research Shows Divergence in Social Media Uptake

Research Shows  Divergence in Social Media Uptake | Social Media Optimization &  Search Engine Optimization | Scoop.it

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.

 

This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.

 

What particularly caught my attention is:

 

***The almost universal uptake of Social Media by Universities and Charities.

 

***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies

 

A perhaps even more interesting divergence among the Fortune 500 where:

 

***The top 100 companies are the most active blogging companies.

 

***Only 17% of the next 400 companies blog.

 

It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/tkN2XG]


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I Believe In Google Plus - Fast Growing Social Network in History

I Believe In Google Plus - Fast Growing Social Network in History | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is an insightful piece by Jon Evans for Techcrunch

 

Intro: He asks.....

 

"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."

 

Here's what caught my attention:

 

Can Facebook seamlessly do both, and be all things to all people?

 

Maybe, but that’s not the direction they’re going.

 

****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,

 

****while Google seems to be building G+ “the Facebook way,”

 

****around personal curation and social selection.

 

****The key difference is that, as moot aka Christopher Poole said the other day,

 

****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.

 

Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.

 

Curated by JanLGordon covering "Google+ Watch"

 

http://techcrunch.com/2011/10/22/i-believe-in-google-plus/


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The Power of Curation - The Wave of the Future

The Power of Curation - The Wave of the Future | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is a Guest post by Paula Goldman, who is a marketing strategist, anthropologist, contributor to Huffington Post and much more. Great observations and I definitely agree with what she's saying.

 

I found this article in Google Alerts but noticed it was also posted by Beth Kanter on her blog, and I wanted to acknowledge her as well. As Beth just informed me below:

 

"The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World."

 

Here are some highlights......

 

"The wisdom of crowds, the insanity of crowds.

 

Mention the word “network” to most people and their reactions tend to sway between these two polar extremes.

 

****It’s either “crowdsourcing is the answer to everything” –

 

****or it’s a complaint that social networks like Facebook and Twitter are just “too full of chatter.”

 

If I have one takeaway from the GEO/Monitor Group conference on Networks earlier this week, it’s about how crucial the curator is in determining the difference between a successful network and one that simply makes lots of noise."

 

Disrupting Business as Usual

 

This insight hit home for me when serial entrepreneur Lisa Gansky talked about innovative businesses like CouchSurfing (http://www.couchsurfing.org/), Zipcar, and AirBnB.

 

Gansky calls these “Mesh” businesses (http://meshing.it/)—enterprises

 

****that leverage data and social networks to allow people to share resources conveniently (a car sitting idle, an extra room in your house).

 

****And she argues that they represent the future of our economy.

 

****In other words, the secret to thriving networks boils down to one thing: good curation.

 

http://socialmediatoday.com/kanter/380234/power-curation

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


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Beth Kanter's comment, October 22, 2011 6:44 PM
Thanks so much for including this in your collection! The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World.
janlgordon's comment, October 22, 2011 9:22 PM
@Beth Kanter - I found the post, went to dinner, came back and put the final touches on it to tweet tomorrow. I can't believe I never saw this when you originally posted it. That just goes to show you how important it is that we have each other. It's impossible to see everything. Thanks for your kind words and your amazing curation!
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Google+ Growth Explodes

Google+ Growth Explodes | Social Media Optimization &  Search Engine Optimization | Scoop.it
Google+ users have in the last few days increased by almost 30% with 2 major events providing the catalyst to its growth. Facebook making significant changes that has angered users and Google+ opening its platform to the public.

 

Excerpt:

 

According to a survey being run on Mashable, 78% of users hate the new changes.

Users to Facebook who don’t like the changes are venting their anger by using the hashtag #newfacebook on Twitter when making their feelings felt in 140 character bursts. If you want to watch the comments fly by in the Twitter stream, then check it out… it makes interesting reading.

 

The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days. Paul’s estimates of Google+ growth are based upon solid sampling methodologies that have proven to be very accurate in the past.

 

Facebook announced some major changes last week including significant modifications to its profile pages at the annual F8 Developers Conference.

 

Just a few days before that announcement Google+ decided to open its doors to the general public. I don’t think that is a coincidence!

 

The conference and some of the changes were already publicly known and Google was well aware of the conference timing.

 

The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days.


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It's official: Google+ will be connected to everything

It's official: Google+ will be connected to everything | Social Media Optimization &  Search Engine Optimization | Scoop.it

Are we surprised by this? What are the benefits and the downside for us as participants?

 

Good piece by Matthew Ingram Sr. Writer for Gigaom..........

 

Intro:

 

By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe,

 

**Google+ may have as many as 50 million registered users, which is not bad for a three-month old product.

 

And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy.

 

**But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable.

 

Here's what caught my attention:

 

"Tying all that to my real name and my Google+ posts is another step down the road towards a potential personal privacy debacle.

 

**That’s the problem with the kind of ubiquity that Google wants for its Google+ network, and the downside of trying to copy (and improve on) a giant social network like Facebook: along with all of the benefits comes the risks and the inevitable backlash as well

 

**— and for a company that is already under investigation by the FTC for how far its reach extends, that may be a bit more than even Google can handle.

 

What do you think?

 

http://gigaom.com/2011/09/30/its-official-google-will-be-connected-to-everything/


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Why Your Brand Needs To Be More Visible On Facebook

Why Your Brand Needs To Be More Visible On Facebook | Social Media Optimization &  Search Engine Optimization | Scoop.it
Traditional marketing still works, but working smarter means your brand maintains high visibility on the pages of Facebook.

 

The numbers are in — and they’re high. More than 800 million users have declared Facebook their digital home and anyone with a brand should be forging it on the social network.

 

Of those nearly billion users, half of them are actively trolling Facebook each and every day, making Facebook the poster child of the old saying, “if you build it they will come.”

 

And, apparently keep on coming, with 50 million users discovering the social utility every two months. Additionally, 350 million mobile users log on each day...


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Facebook’s content strategy is a game changer

Facebook’s content strategy is a game changer | Social Media Optimization &  Search Engine Optimization | Scoop.it

This post was written by Leigh Fatzinger who attended this year’s F8 conference, is CEO of Seattle social media software company Prosodic and founder of Nology Media.

 

Intro:

 

When Mark Zuckerberg, Facebook’s CEO, takes the stage at the one-day annual Developers Conference, something is about to change on the landscape of social...

 

Here's what caught my attention:

 

Open Graph, whose capabilities enable a richer, more direct relationship between individuals and the places, events, and content they care about.

 

Companies such as Spotify, Goodreads, Yahoo, Wetpaint and Netflix showcased their Open Graph apps, signaling the evolution of a platform where media is only ‘teed up’ by the publisher, and

 

**where deep interaction, discussion and sharing between users can finally occur.

 

This is a welcome change. Brands on Facebook who made great efforts to present quality content on Facebook could, in some instances, be penalized by its popularity.

Users who want to interact with great content on large Facebook Pages can easily become lost in meaningless streams of user commentary.

 

**The new changes rely substantially on the activity and influence of your friends for engagement and interaction, reducing the size of the influence circle, but making it more relevant.

 

Sound familiar?

As a social media entrepreneur, I see Facebook’s new content and canvas strategy as an extraordinary opportunity for brands and publishers.

 

Users will have the ability to express preference and share experiences in entirely new ways.

 

**Smart brands will recognize their role within the canvas of their audience, using creativity to shape ‘serendipity” as Zuckerberg termed it, without coming across as pushy or salesy.

 

http://www.geekwire.com/2011/f8-social-media-experts


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