Social Media Optimization & Search Engine Optimization
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Social Media Optimization & Search Engine Optimization
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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Social Media Optimization &  Search Engine Optimization | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest being the next big shiney thing on the web. Today I have selected another article by Don Reisinger    for Cnet News - digital home, who has more to say about this.

 

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

 

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

 

Here's what caught my attention:

 

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

 

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

 

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

 

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

 

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

 

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

 

**But Gil thinks it might also have something to do with its ease-of-use.

 

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

 

**This allowed users to collect content from across the Web, as well as from other users on the site.

 

Reisinger ends his article with a word of caution:

 

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

 

Followed by the question: 

 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

 

** Chances are, we'll get the answers to those questions later this year.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://cnet.co/xilVUk]


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Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Social Media Optimization &  Search Engine Optimization | Scoop.it

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

 

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

 

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/

 

Sign-up here:  https://www.civicboom.com/

 


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janlgordon's comment, November 15, 2011 4:28 PM
This is great Robin!
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Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate

Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate | Social Media Optimization &  Search Engine Optimization | Scoop.it

Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.

 

The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.

 

It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.

 

You can browse sections or search for topics of interest.

 

Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.

 

With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.

 

Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month. 


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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?

 

**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.

 

I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.

 

So what’s the #1 thing people are doing online?

 

Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Check it out here: [http://tnw.co/v5Ixp1]


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Darcy Kieran's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
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The Power of Curation - The Wave of the Future

The Power of Curation - The Wave of the Future | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is a Guest post by Paula Goldman, who is a marketing strategist, anthropologist, contributor to Huffington Post and much more. Great observations and I definitely agree with what she's saying.

 

I found this article in Google Alerts but noticed it was also posted by Beth Kanter on her blog, and I wanted to acknowledge her as well. As Beth just informed me below:

 

"The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World."

 

Here are some highlights......

 

"The wisdom of crowds, the insanity of crowds.

 

Mention the word “network” to most people and their reactions tend to sway between these two polar extremes.

 

****It’s either “crowdsourcing is the answer to everything” –

 

****or it’s a complaint that social networks like Facebook and Twitter are just “too full of chatter.”

 

If I have one takeaway from the GEO/Monitor Group conference on Networks earlier this week, it’s about how crucial the curator is in determining the difference between a successful network and one that simply makes lots of noise."

 

Disrupting Business as Usual

 

This insight hit home for me when serial entrepreneur Lisa Gansky talked about innovative businesses like CouchSurfing (http://www.couchsurfing.org/), Zipcar, and AirBnB.

 

Gansky calls these “Mesh” businesses (http://meshing.it/)—enterprises

 

****that leverage data and social networks to allow people to share resources conveniently (a car sitting idle, an extra room in your house).

 

****And she argues that they represent the future of our economy.

 

****In other words, the secret to thriving networks boils down to one thing: good curation.

 

http://socialmediatoday.com/kanter/380234/power-curation

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


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Beth Kanter's comment, October 22, 2011 6:44 PM
Thanks so much for including this in your collection! The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World.
janlgordon's comment, October 22, 2011 9:22 PM
@Beth Kanter - I found the post, went to dinner, came back and put the final touches on it to tweet tomorrow. I can't believe I never saw this when you originally posted it. That just goes to show you how important it is that we have each other. It's impossible to see everything. Thanks for your kind words and your amazing curation!
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From Content Curation to People Curation

From Content Curation to People Curation | Social Media Optimization &  Search Engine Optimization | Scoop.it

Tony Karrer wrote this post on September 7, 2011 - I find it extremely relevant and am interested in looking at the possibility of curators collaborating on content around a specific topic and how that might evolve in the future.

 

I had the priviledge of listening to Clay Shirky today talk about harvesting collective wisdom and the implications of that. There are no accidents as this piece seems to be exploring an aspect of this subject.

 

Tony is reacting to a blog post he read, Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. He has some very good observations, too many to list but I've highlighted a few things to set the tone for the article.

 

Three Major Trends in Curation

 

**From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before.

 

**Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative.

 

**From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant.

 

**From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content.

 

****How do these trends interact? This is particularly interesting to me and it will be fascinating to watch this evolve.

 

****Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and

 

****curation focuses on people instead of individual content.

 

**Build it, and they will come, is dead.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

 

Read more...........

http://www.aggregage.com/blog/curation/people-curation

 

 


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