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What is Content Curation?

What is Content Curation? | Social Media Optimization &  Search Engine Optimization | Scoop.it
I selected this piece by Dino Joannides for Lingospot because it tackles a much asked and frequently tackled answered of "What is Curation?" in the most appropriate manner possible. That is to say, he answers the question with an excellent example of curation, complete with multiple links to articles that prove his points.

 

Some points that caught my attention:

 

**Content curation means different things to a variety of stakeholders, be they journalists, editors, bloggers, business executives or marketers.

 

**Fred Wilson the Venture Capitalist and blogger sees curation as an essential element in today's media landscape as indicated by one of his posts here

.

**Some argue that curation could actually save media.

 

**Others have argued that there is a new type of curation that is in effect the New Search.

 

**Most people inadvertently already act as curators whenever they decide to post a link or video to their social networks to show their friends they have found great or topical content.

 

He closes by suggesting traditional editors make decisions based only upon content that was produced internally, whereas the newer Curation mixes this with external content. The determination of what is given prominence remains the same.

 

The difference is that now, this role is undertaken by professional journalists, content marketers, bloggers" or in reality, anyone that publishes online".

 

What do you think?

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article: [http://bit.ly/w81bwP]


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Robin Good's comment, January 20, 2012 12:49 PM
Thank you Jan, excellent work, as always.
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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized. 

 

Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.

 

This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".

 

This is what captured my attention:

 

A well curated hub will include

 

***trackback links from cited sites, which improve search rankings for the curator, and

 

***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly

 

The Value Proposition in a site must

 

***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and

 

***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts

 

The crux of the article is summed up as

 

****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.

 

And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.

 

Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:

 

****This you cannot do on a third-party site owned by someone else.

 

****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.

 

****It is always better for the owner of the network than it is the publisher. Always!

 

****So neverput your business in the hands of anyone else.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vT1ITT]


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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker

 

This article is full of wonderful tips for taking your curation to the next level and embellish your original content.

 

"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."

 

There are many things that caught my attention, here are just a few gems:

 

Curated Content Can Inspire Topics For Created Content

 

If you don't master this one, all the other tips won't make any sense

 

****Understand which topics are irresistible to your target audience

 

My Commentary:

 

I love this one!

 

Here's the tip

 

****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.

 

You can build on a topic in different ways:

 

**Beg to differ politely

 

**Provide additional tips and insights

 

**Ask clarifying question(s)

 

My Commentary:

 

This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.

 

**A perfect segue to building relationships, community, doing business and increasing knowledge.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/sJs2I8]


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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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The 5 Keys to Content Marketing Mastery

The 5 Keys to Content Marketing Mastery | Social Media Optimization &  Search Engine Optimization | Scoop.it

What does it take to be the best?


The best copywriter, the best graphic designer, the best blogger, the best content marketer?

 

The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist.

 

That’s 20 hours a week for 10 years.

 

You may respond to this one of two ways. You might get depressed and re-consider applying for that barista job at Starbuck’s. Or you may decide to sit down and start plunking away at those hours.


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Kate Hay's comment, November 18, 2011 6:04 PM
Great post - copyblogger.com also has a great list of resource blogs...working on staying in flow mode.
Martin Gysler's comment, November 18, 2011 6:24 PM
Thanks Kate! I like the copyblogger blog it's one of the best one!
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6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today

6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today | Social Media Optimization &  Search Engine Optimization | Scoop.it

Blogging is simply one of the best things you can do to build your brand. Writing in a blog doesn’t always have to be a time consuming task. The main core of your writing should be to educate and entertain your readers.

 

Content means value, and you always want to provide your readers with a great deal of value.

 

I would recommend that you focus your blog around a topic in which you are passionately interested. The huge advantage of basing your blog around your passions is that it will be fun and exciting everyday. Remember – when you do what you’re passionate about, it never feels like work. However, many people often wonder – “How do I keep coming up with content?”...


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Learn Great From 6 Leaders in Content Marketing

Learn Great From 6 Leaders in Content Marketing | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is a great piece from the Curata.

 

Not only can you learn from these amazing people, you can find wonderful content there too!

 

When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t.

 

Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work.

 

Learn from these experts to increase the success of your online marketing techniques

 

Selected by JanLGordon covering "Content Curation, Social Media & Beyond"

 

See who they are:


http://www.contentcurationmarketing.com/articles/56724/6-leaders-in-content-marketing/


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People Optimization vs Search Engine Optimization - A Business Success Story

People Optimization vs Search Engine Optimization - A Business Success Story | Social Media Optimization &  Search Engine Optimization | Scoop.it

I enjoyed reading this interview with Michael Stelzner, founder & CEO of Social Media Examiner and Sparksheet.

 

I remember when Michael first started this company and have watched him successfully package information and solutions to a very hungry audience wanting to understand social media and how to use it in business.

 

There are so many so called "social media gurus" telling us what we should or should not do, but here is someone that has achieved a 100,000 person emailing list in a mere 20 months!

 

The following is an except from the interview which highlights a few things Michael has done to build community and a successful business around the topic of social media:

 

Sparksheet:

 

"Many of your headlines include a question, a number (“4 Tips,” “5 Steps”), or a  “How to,” making them very SEO-friendly. How much do search engines factor into your editorial process? Do you create content based on what people are searching for?"

 

Michael:

 

"No, we do not. We only get 15 percent of our 900,000 page-views per month from search. We do not try to make things that appeal to search engines. We don’t ignore search engines, but it’s not our primary focus. Our primary focus is to appeal to people.

 

I have a background in copywriting so I know what a good headline is. We write headlines that people want to share, that people want to click through on Twitter or Facebook to read."

 

Sparksheet:

 

"In your latest book, Launch, you discuss the “elevation principle,” which goes something like this: Great content + other people – marketing messages = business growth. Why are “marketing messages” subtracted from this equation?"

 

 

My input:

 

I have always said that if you want to emulate a person's success, watch and learn from what they do (but don't try to be them!). 

 

If you have followed Michael's meteoric rise as I have, you will know that he has set the standard for success in Social Media by, as he puts it, marketing without marketing . 

 

I can think of no better role model for anyone wishing to achieve their own success.

 

http://sparksheet.com/marketing-without-marketing-qa-with-social-media-examiner%E2%80%99s-michael-stelzner/

 

 


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Content Curators Will Change The Way We Consume Information On The Web

 This is a great article on curation from Finger Tips Music. There is much confusion out there, some people say content curation is just a buzz word, it is so much more and what I've highlighted below is just the tip of the iceberg.

 

Curated by JanLGordon covering  Content Curation, Social Media & Beyond

 

Here's what caught my attention:

 

Curating is not just filtering

 

****Curators must keep selections to a rigorous minimum.

 

**One long-running model is the site Very Short List, which selects but one thing a day to inform you about.

 

****The difference between filtering and curating is, however, more than quantitative.

 

******A curator aims to present web content in a manner that removes it from the medium’s inherent endlessness as well as its relentless robotic-ness.

 

****** This can be done only with the care and attention of an individual intelligence.

 

*******A curator, alive to context and nuance, has a voice, a sensibility, a vibe; there is something inherently idiosyncratic about curating.

 

http://www.fingertipsmusic.com/?p=7732


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Create a Digital Magazine with your favorite Web Content Using Themeefy

Create a Digital Magazine with your favorite Web Content Using Themeefy | Social Media Optimization &  Search Engine Optimization | Scoop.it

Themeefy is another impressive tool for curating online content but it takes a slightly different approach - instead of creating a single page with all your web snippets, Themeefy compiles everything into a beautiful magazine that resembles a flip book.

 

The Themeefy player is rendered using HTML5 and hence your curated magazine can be read on tablets too.

 

There are two ways to clip content with Themeefy – you can either use the bookmarklet to clip snippets of any web page or they have a drag-n-drop interface, similar to Storify, that can pull content directly from standard sources like Wikipedia, YouTube, Flickr, Twitter and Facebook...


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Content Curators Playing A Larger Role Online

Content Curators Playing A Larger Role Online | Social Media Optimization &  Search Engine Optimization | Scoop.it

Curated story by janlgordon.

 

Tony reminds us that content curators play a role in information overload - they take time to sort, select, comment on good content that helps keeps you current on your topic of interest.

 

Tony says:

 

"With the ever increasing amount of online information from social networks, the need for organizing it has never been greater. Look around and there’s no shortage of aggregation tools to help us filter out the important stuff."

 

Here's what caught my attention:

 

**In this world of information overload, there’s now a new layer in the media ecosystem: the curator. If it wasn’t for that person who retweeted the story in the first place, you probably wouldn’t have seen it.

 

**So naming the retweeters in daily promos is the right course of action. Twitter is like a fire hose and Paper.li is selecting random tweets that would have otherwise been missed.

 

**Yes, they’re randomly chosen but I find a lot of value in them because they praise others for their contributions.

 

**It reminds me that they’re part of my network and I can appreciate their contributions that much more. I know when I’m named in someone’s newspaper it motivates me to continue sharing that type of content.

 


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Online Ads To Become More Integrated Into Content

Online Ads To Become More Integrated Into Content | Social Media Optimization &  Search Engine Optimization | Scoop.it

Mark Walsh from Mediapost, wrote this piece based on Fred Wilson's keynote address at OMMA Global on Monday.  Mr. Wilson is Co Founder of Union Square Ventures.

 

Intro:

 

Traditional banner ads have long been the whipping boy of the online ad world. Ubiquitous but ignored, the display ad on the right side of the page has given way to a new generation of social-media formats blurring the distinction between advertising and content and promising higher levels of interaction.

 

 Gearing advertising to specific platforms to improve performance also increases reach; users migrate away from Web portals to social-networking sites, blogs and more narrowly crafted content niches online. 

 

Takeaway:

 

It's important to embrace emerging digital formats as the Web audience continues to splinter across more specialized and socially driven forms of media. "There's no single channel any more. That's just the way the world is going ... and marketing opportunities are fragmenting equally", Wilson said.

 

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159291


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150+ Content Marketing & Social Media Predictions for 2012

150+ Content Marketing & Social Media Predictions for 2012 | Social Media Optimization &  Search Engine Optimization | Scoop.it

Let the predictions begin.

 

We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more.

 

This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors).

 

Here were some of the main themes of last year’s predictions:

 

Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)...


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How Content Curation Changed Everything For Me

How Content Curation Changed Everything For Me | Social Media Optimization &  Search Engine Optimization | Scoop.it

This blog post was written by Robert Dempsey at Dempsey Marketing Blog

 

Firstly, I want to thank you Robert for your kind words and mention in this article. Coming from you, it means a lot.

 

There are really good tips and resources about content curation

 

Here is my commentary:

 

****Whether you curate or create content remember, this is what it's all about:-)

 

** it starts conversations

**builds relationships

**creates community

**Can lead business & referrals

**collaboration

**support

**expands your knowledge

 

Along the same line, here's what particularly caught my attention:

 

Never forget the social part of social media

 

**Always reply back to people that initiate contact

 

**Be proactive don’t only follow people but initiate contact, and not using an auto-DM message either

 

**Thank people for sharing your content and mentioning you

 

Here's a real life example, I met Robert a week ago after curating his relevant and timely piece "Measuring Online Influence & It’s Impact On Social Media" http://bit.ly/sLc2el. He thanked me, we've been communicating ever since.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article [http://bit.ly/uQsVoI]


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20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+

20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+ | Social Media Optimization &  Search Engine Optimization | Scoop.it

Excerpt from article intro:

 

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out.

 

As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

 

To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ...


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Kate Hay's comment, November 19, 2011 11:23 AM
Another great scoop..I never knew about LinkedIn Answers - what a great business marketing tool.
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Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Social Media Optimization &  Search Engine Optimization | Scoop.it

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

 

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

 

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/

 

Sign-up here:  https://www.civicboom.com/

 


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janlgordon's comment, November 15, 2011 4:28 PM
This is great Robin!
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I Believe In Google Plus - Fast Growing Social Network in History

I Believe In Google Plus - Fast Growing Social Network in History | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is an insightful piece by Jon Evans for Techcrunch

 

Intro: He asks.....

 

"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."

 

Here's what caught my attention:

 

Can Facebook seamlessly do both, and be all things to all people?

 

Maybe, but that’s not the direction they’re going.

 

****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,

 

****while Google seems to be building G+ “the Facebook way,”

 

****around personal curation and social selection.

 

****The key difference is that, as moot aka Christopher Poole said the other day,

 

****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.

 

Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.

 

Curated by JanLGordon covering "Google+ Watch"

 

http://techcrunch.com/2011/10/22/i-believe-in-google-plus/


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From Content Curation to People Curation

From Content Curation to People Curation | Social Media Optimization &  Search Engine Optimization | Scoop.it

Tony Karrer wrote this post on September 7, 2011 - I find it extremely relevant and am interested in looking at the possibility of curators collaborating on content around a specific topic and how that might evolve in the future.

 

I had the priviledge of listening to Clay Shirky today talk about harvesting collective wisdom and the implications of that. There are no accidents as this piece seems to be exploring an aspect of this subject.

 

Tony is reacting to a blog post he read, Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. He has some very good observations, too many to list but I've highlighted a few things to set the tone for the article.

 

Three Major Trends in Curation

 

**From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before.

 

**Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative.

 

**From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant.

 

**From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content.

 

****How do these trends interact? This is particularly interesting to me and it will be fascinating to watch this evolve.

 

****Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and

 

****curation focuses on people instead of individual content.

 

**Build it, and they will come, is dead.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

 

Read more...........

http://www.aggregage.com/blog/curation/people-curation

 

 


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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Pamela Vaughn posted this on hubspot.com

 

Lots of good information here:

 

Intro:

 

"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."

 

Here's what you need to know:

 

**One of the most powerful roles content can play in inbound marketing is in search engine optimization.

 

**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.

 

And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?

 

**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj


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Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC]

Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting statistics from Media Bistro

 

 

Key Takeaways -

 

*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)

 

*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)

 

*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)

 

*Most users click 2 minutes after content is shared

 

*The bulk of sharing takes place via copy and paste

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


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11 Guraranteed Ways to Make Your Content Click

11 Guraranteed Ways to Make Your Content Click | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Dawn Boshcoff, new media PR specialist, writer and trainer her company is BOSHnewmedia.com

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Great strategy for leveraging your created or curated content........

 

Intro:

 

**On average, a visitor is most likely to just scan a website and will spend less than five seconds reading any given page, once they arrive.

 

If your goal is to inform and educate your visitor about your product, service or brand, you will definitely need to keep them on the page for longer than five seconds.

 

According to a study on reading behaviour, by Dr. Jacob Nielsen, your audience will simply not read and retain your message in such a short span of time.

 

We do know, however, that when people participate on your page, you are more likely to elicit a response —

 

**hopefully, one that matches your website’s purpose and one that is favorable to your brand.

 

As a content creator, I help my clients come up with

 

**innovative ways to develop messages that involve the reader. Each message is aligned with the client’s overall marketing goal.

 

**While focusing on a desired outcome, we also come up with creative ways to deliver each message.

 

**So think about it…what action do you want your visitor to take on your web pages?

 

http://www.business2community.com/content-marketing/moving-your-messages-11-ways-to-make-your-content-click-066754

 

 


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A Visual History Of Twitter [Infographic

A Visual History Of Twitter [Infographic | Social Media Optimization &  Search Engine Optimization | Scoop.it
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.

 

Excerpt:

 

As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.

 

I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.

 

The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.

 

What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.

 

When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!

 

http://www.bitrebels.com/social/a-visual-history-of-twitter-infographic/


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Facebook’s content strategy is a game changer

Facebook’s content strategy is a game changer | Social Media Optimization &  Search Engine Optimization | Scoop.it

This post was written by Leigh Fatzinger who attended this year’s F8 conference, is CEO of Seattle social media software company Prosodic and founder of Nology Media.

 

Intro:

 

When Mark Zuckerberg, Facebook’s CEO, takes the stage at the one-day annual Developers Conference, something is about to change on the landscape of social...

 

Here's what caught my attention:

 

Open Graph, whose capabilities enable a richer, more direct relationship between individuals and the places, events, and content they care about.

 

Companies such as Spotify, Goodreads, Yahoo, Wetpaint and Netflix showcased their Open Graph apps, signaling the evolution of a platform where media is only ‘teed up’ by the publisher, and

 

**where deep interaction, discussion and sharing between users can finally occur.

 

This is a welcome change. Brands on Facebook who made great efforts to present quality content on Facebook could, in some instances, be penalized by its popularity.

Users who want to interact with great content on large Facebook Pages can easily become lost in meaningless streams of user commentary.

 

**The new changes rely substantially on the activity and influence of your friends for engagement and interaction, reducing the size of the influence circle, but making it more relevant.

 

Sound familiar?

As a social media entrepreneur, I see Facebook’s new content and canvas strategy as an extraordinary opportunity for brands and publishers.

 

Users will have the ability to express preference and share experiences in entirely new ways.

 

**Smart brands will recognize their role within the canvas of their audience, using creativity to shape ‘serendipity” as Zuckerberg termed it, without coming across as pushy or salesy.

 

http://www.geekwire.com/2011/f8-social-media-experts


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