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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.

 

He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:

 

The Pinterest Stream And Fools Gold

 

Avoid Self Promotion:

 

"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".

 

Here are the takeaways:

 

My advice here is going to be the same advice I give people in any new social network... go have some fun first.

 

**Be social. Get to know the community, the lay of the land. The rest will sort itself out.

 

**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://www.jeffturner.info/pinterest/]


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71% More Likely to Purchase Based on Social Media Referrals [Infographic]

71% More Likely to Purchase Based on Social Media Referrals [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it
Ecommerce inbound marketing infographic illustrating the importance of inbound marketing for ecommerce in 2012.

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150+ Content Marketing & Social Media Predictions for 2012

150+ Content Marketing & Social Media Predictions for 2012 | Social Media Optimization &  Search Engine Optimization | Scoop.it

Let the predictions begin.

 

We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more.

 

This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors).

 

Here were some of the main themes of last year’s predictions:

 

Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)...


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5 Golden Links for Link Building and Beyond | Outspoken Media

5 Golden Links for Link Building and Beyond | Outspoken Media | Social Media Optimization &  Search Engine Optimization | Scoop.it

We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.

 

Golden Link #1

http://mentionmapp.com

Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals...


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8 Small Business Social Media Tips From the Pros

8 Small Business Social Media Tips From the Pros | Social Media Optimization &  Search Engine Optimization | Scoop.it

Small business owners who have yet to embrace social media are doing a disservice to their businesses and jeopardising their future customer acquisition rates. Social media is here to stay and those that ignore the low cost marketing benefits are doomed to become less competitive in their markets and eventually see their market share diminish. This excellent article provides great tips that you can implement to make social media work for your business.


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7 Things I Learned from the First Blogger

7 Things I Learned from the First Blogger | Social Media Optimization &  Search Engine Optimization | Scoop.it

I was first called “Charlie Brown” in 8th grade. I refused to stand up and say the Pledge of Allegiance with the other kids. I didn’t like being forced to do anything. Afterwards some kids came up to me.

 

“Hey Charlie Brown,” one of them said, “you a commie?”

 

“No,” I said, “I just don’t like being forced to do something.”

 

“He’s more like a Linus,” Larry Sorbino said. Having stayed back a grade or so he was having more sex than anyone else in junior high school. I was definitely jealous of him. Everyone laughed because he was the leader of the roost. “Linus, hahaha.” And then for the next few months people would pass me in the hallway and sneer, “Hey Linus, haha” or, when they forgot who Linus was, “Hey Charlie Brown, haha!”...


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20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+

20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+ | Social Media Optimization &  Search Engine Optimization | Scoop.it

Excerpt from article intro:

 

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out.

 

As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

 

To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ...


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Kate Hay's comment, November 19, 2011 11:23 AM
Another great scoop..I never knew about LinkedIn Answers - what a great business marketing tool.
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How Guest Posting Destroyed My Klout Score

How Guest Posting Destroyed My Klout Score | Social Media Optimization &  Search Engine Optimization | Scoop.it

This post you’re reading just lowered my Klout score. How is that possible you ask?

 

Why Do We Guest Post?

 

There are only few reasons why bloggers guest post on other blogs. Here is why I do it:

- To extend my online influence (Klout)
- To rank better in search results (google)
- To tap into the host-blogger’s audience
- To reach a wider circle of followers (Twitter)

 

Online Influence


I don't know exactly how Klout calculates my influence score. No one does. It's their secret sauce so we don’t know for sure. But we can guess based on little information that we do have...


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5 Ways to Humanize Your Company With Social Media

5 Ways to Humanize Your Company With Social Media | Social Media Optimization &  Search Engine Optimization | Scoop.it

We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.

 

So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.

 

Keep reading to discover five tips to make your company more “human.”

 

#1: Use your name
Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news. Using your name when updating social media humanizes your content and makes you relatable for your audience...


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6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today

6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today | Social Media Optimization &  Search Engine Optimization | Scoop.it

Blogging is simply one of the best things you can do to build your brand. Writing in a blog doesn’t always have to be a time consuming task. The main core of your writing should be to educate and entertain your readers.

 

Content means value, and you always want to provide your readers with a great deal of value.

 

I would recommend that you focus your blog around a topic in which you are passionately interested. The huge advantage of basing your blog around your passions is that it will be fun and exciting everyday. Remember – when you do what you’re passionate about, it never feels like work. However, many people often wonder – “How do I keep coming up with content?”...


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The Complete Guide To The New Facebook Insights

The Complete Guide To The New Facebook Insights | Social Media Optimization &  Search Engine Optimization | Scoop.it
Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics.

 

Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics. It’s a powerful and free tool which is provided by Facebook to give you a better insight into your following, and with the release of the new version, it’s better than ever before.


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Why Your Brand Needs To Be More Visible On Facebook

Why Your Brand Needs To Be More Visible On Facebook | Social Media Optimization &  Search Engine Optimization | Scoop.it
Traditional marketing still works, but working smarter means your brand maintains high visibility on the pages of Facebook.

 

The numbers are in — and they’re high. More than 800 million users have declared Facebook their digital home and anyone with a brand should be forging it on the social network.

 

Of those nearly billion users, half of them are actively trolling Facebook each and every day, making Facebook the poster child of the old saying, “if you build it they will come.”

 

And, apparently keep on coming, with 50 million users discovering the social utility every two months. Additionally, 350 million mobile users log on each day...


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How to Use Secret Facebook Groups to Enhance Your Business

How to Use Secret Facebook Groups to Enhance Your Business | Social Media Optimization &  Search Engine Optimization | Scoop.it
Facebook Secret Groups: perfect for small businesses, coaches and and mastermind groups. Find out how to create your Secret Group on Facebook.

 

One of the most underutilized features of Facebook for businesses is the Secret Group.

 

A Secret Group is easy to create and manage, and it is perfect for small-group interaction.

 

Keep reading to discover powerful ways these groups could help your business.

 

Facebook originally created Secret Groups for people to have small, intimate interactions with family and friends, but Secret Groups are also perfect for small businesses, coaches and professional development, like mastermind groups.

 

Why Secret Groups?...


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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Social Media Optimization &  Search Engine Optimization | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems. 

 

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

 

Social Networks Search Engines Discovery Engines

 

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

 

**It is increasingly easier to publish information and increasingly difficult to consume it.

 

What most caught my attention:

 

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

 

**The user’s perspective is not challenged, instead it is reinforced

 

**Users generally follow people that they respect at a personal level.

 

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

 

**Lists, Circles and Subscriptions aren’t reducing the noise

 

**Following more people still equals a broader information scope and even more noise.

 

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

 

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/yKZdG6]


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Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Social Media Optimization &  Search Engine Optimization | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest being the next big shiney thing on the web. Today I have selected another article by Don Reisinger    for Cnet News - digital home, who has more to say about this.

 

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

 

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

 

Here's what caught my attention:

 

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

 

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

 

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

 

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

 

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

 

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

 

**But Gil thinks it might also have something to do with its ease-of-use.

 

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

 

**This allowed users to collect content from across the Web, as well as from other users on the site.

 

Reisinger ends his article with a word of caution:

 

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

 

Followed by the question: 

 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

 

** Chances are, we'll get the answers to those questions later this year.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://cnet.co/xilVUk]


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Backup Your Social Media Accounts For Free With Backupify

Backup Your Social Media Accounts For Free With Backupify | Social Media Optimization &  Search Engine Optimization | Scoop.it

Imagine one fine day Facebook or Twitter suspends your account. You apply for reactivation and then wait until the account is restored, but there is a good chance of your account never seeing the light of the day leaving you with no option but to open a fresh account and start all over again.

 

Social media plays a dominant role in our lives and it is estimated that 22 percent of all time online, or one in every four and half minutes is spent on a social network. Shutting down a Twitter or a Facebook account literally erases one’s online identity along with the data has been shared with friends over the years...


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Over 100 ideas for using Twitter in the Classroom | Emerging Education Technology

Over 100 ideas for using Twitter in the Classroom | Emerging Education Technology | Social Media Optimization &  Search Engine Optimization | Scoop.it
These resources provide over 110 ideas for incorporating Twitter in the educational/instuctional process.

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The Zero Moment of Truth: How Search and Social Are Changing The Way To Market

"The traditional world of business we know is changing.

 

Well-known brands are struggling to get anywhere in the new economy precisely because they are not getting what it is they must do in order to talk to their customers.

 

A number of global brands, in 2011, suffered humiliating PR disasters because they failed to understand how to use social media.

 

The picture which is emerging is that transparency in communications with potential customers, responsiveness and the personal touch always win over corporate slickness."

 

These the critical priorities to attack: 

 

1. Make SEO part of your company’s DNA: It’s not enough to optimize part of your website or your products or your social media presence. You really need to have optimization as a standard stage of your everyday work. This means that it should be the responsibility of more than one person and everyone in your company should understand what it is they need to do.

 

2. Employ social media as a stimulus platform: Use social media to inexpensively help your company and brand become known. This means establishing a presence on social media platforms.

 

3. Make social media marketing part of your company’s work: Again, social media marketing cannot be the responsibility of just one person. They are never enough. It has to be the work of everybody which means that everyone needs to understand what it is they must do and why. This requires that you make social media marketing training part of your internal processes.

 

4. Create a conversation: Stop thinking about social media marketing as a new format of the traditional broadcast platform and see it for what it is, a stage whereupon you get the chance to foster lasting, relationships with your customers.

 

Read more: http://helpmyseo.com/seo-tips/571-how-search-is-changing-the-online-purchasing-process.html 

 

Find out more: http://www.zeromomentoftruth.com 

 

(curated by Robin Good)


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janlgordon's comment, December 5, 2011 12:33 AM
Robin,
This is a great piece, thanks for sharing it!
Robin Good's comment, December 5, 2011 1:53 AM
Thank you Marty.
James A Smith MCIM's curator insight, March 19, 2013 4:56 AM

SEO needs to be focussed upon and understood to make a difference, keyword stuffing and all the old tricks are dead. Understand how you can aid your situation by using content, getting noticed by other sites and utilising long chain SEO

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8 Easy Twitter Monitoring Ideas | Social Media Examiner

8 Easy Twitter Monitoring Ideas | Social Media Examiner | Social Media Optimization &  Search Engine Optimization | Scoop.it

Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).

 

With these points in mind, simply follow these guidelines to grow bionic listening ears.

# 1: Decide What You Want to Monitor...

# 2: Find the Best Real-Time Monitoring Tools...

# 3: Track With URL Shorteners...

# 4: Follow Hashtags...

# 5: Monitor Trends When It’s Appropriate...

# 6: Use Twitter Lists to Monitor People on Twitter...

# 7: Set Up a Listening Plan...

# 8: Build Relationships...


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The 5 Keys to Content Marketing Mastery

The 5 Keys to Content Marketing Mastery | Social Media Optimization &  Search Engine Optimization | Scoop.it

What does it take to be the best?


The best copywriter, the best graphic designer, the best blogger, the best content marketer?

 

The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist.

 

That’s 20 hours a week for 10 years.

 

You may respond to this one of two ways. You might get depressed and re-consider applying for that barista job at Starbuck’s. Or you may decide to sit down and start plunking away at those hours.


Via Martin Gysler
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Kate Hay's comment, November 18, 2011 6:04 PM
Great post - copyblogger.com also has a great list of resource blogs...working on staying in flow mode.
Martin Gysler's comment, November 18, 2011 6:24 PM
Thanks Kate! I like the copyblogger blog it's one of the best one!
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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog

 

On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.

 

Here's what caught my attention:

 

****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 

 

****68% said they were unprepared for the explosion of Social Media

 

****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!

 

****80% identified mobile apps and 72% stated that tablet apps are priorities going forward

 

****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.

 

 

There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"

 

Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]


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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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12 Common Mistakes New Bloggers Make

12 Common Mistakes New Bloggers Make | Social Media Optimization &  Search Engine Optimization | Scoop.it

Blogging’s a great way to grow awareness of you and/or your brand and, with bloggers now getting book deals and media contracts, it can also be a lucrative one.


Unfortunately, many bloggers shoot themselves in the foot by making some basic errors that holds their blog back from its true potential.
Knowing how to avoid these mistakes can mean the difference between just another blog online, and one that stands out as the kind people take notice of...


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Page Owners: Save your Discussions from Your Facebook Page Before it’s too Late!

Page Owners: Save your Discussions from Your Facebook Page Before it’s too Late! | Social Media Optimization &  Search Engine Optimization | Scoop.it

Since the early days, Facebook page owners had the possibility to add a Discussions tab to their Facebook page. At some point, over 55 Million users were using this tab to talk, share their points of view, give feedback, and connect with each other. Then Facebook changed the layout of the pages, which lead to a drop in traffic, but the tab is still widely used today: 22 Million users per month use this tab.

 

Conscious of those issues, we have built a free Facebook Application called Forum for Pages in order to offer a solution for page owners to keep the discussions on their Facebook pages. The application is easy to use...


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Emmanuel Tobechukwu's curator insight, January 6, 7:57 AM

freshness  +  dryness  =  nonsense

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Create a Digital Magazine with your favorite Web Content Using Themeefy

Create a Digital Magazine with your favorite Web Content Using Themeefy | Social Media Optimization &  Search Engine Optimization | Scoop.it

Themeefy is another impressive tool for curating online content but it takes a slightly different approach - instead of creating a single page with all your web snippets, Themeefy compiles everything into a beautiful magazine that resembles a flip book.

 

The Themeefy player is rendered using HTML5 and hence your curated magazine can be read on tablets too.

 

There are two ways to clip content with Themeefy – you can either use the bookmarklet to clip snippets of any web page or they have a drag-n-drop interface, similar to Storify, that can pull content directly from standard sources like Wikipedia, YouTube, Flickr, Twitter and Facebook...


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7 Reasons No One Reads Your Blog (Except Maybe Your Mom)

7 Reasons No One Reads Your Blog (Except Maybe Your Mom) | Social Media Optimization &  Search Engine Optimization | Scoop.it

You wake up in a cold sweat.

 

You bolt upright and gasp for air.

 

You’ve just realized that your blog has only one true fan—and it’s your mother.


Dear old mom reads all of your posts. She comments every week with supportive but embarrassing encouragement. She even calls to tell you what a great job you’re doing with your site and how much she loves your writing.

 

Your mom is great. She’s always there for you. But if she’s your only true fan, you’re in trouble.

 

Here are some reasons your mother might be your blog’s only reader...


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