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Social Media Optimization &  Search Engine Optimization
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5 Steps to Thinking Outside of the Box

5 Steps to Thinking Outside of the Box | Social Media Optimization &  Search Engine Optimization | Scoop.it
How do people think outside of the proverbial box? They know how to view things more expansively. Here's how.

 

A few years back our litigation team was faced with a seemingly insurmountable task: how to defend our client’s trademark rights against a Fortune 500 company with a massive litigation budget. They had the facts on their side. Moreover, they had money. Worst of all, they had a gaggle of lawyers that just made the case down right unpleasant. In spite of this, as luck would have it, they were missing one very crucial thing that they had never learned in law school. Something big firm life had failed to teach them. Quite simply, they were limited in their thinking to that which was rather than that which could be.

 

Looking beyond conventional defense methods, we deconstructed every element of the case until we discovered a plan to turn the tables...

 

Read more: http://bit.ly/zDkOHo


Via Martin Gysler
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The 5 Keys to Content Marketing Mastery

The 5 Keys to Content Marketing Mastery | Social Media Optimization &  Search Engine Optimization | Scoop.it

What does it take to be the best?


The best copywriter, the best graphic designer, the best blogger, the best content marketer?

 

The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist.

 

That’s 20 hours a week for 10 years.

 

You may respond to this one of two ways. You might get depressed and re-consider applying for that barista job at Starbuck’s. Or you may decide to sit down and start plunking away at those hours.


Via Martin Gysler
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Kate Hay's comment, November 18, 2011 6:04 PM
Great post - copyblogger.com also has a great list of resource blogs...working on staying in flow mode.
Martin Gysler's comment, November 18, 2011 6:24 PM
Thanks Kate! I like the copyblogger blog it's one of the best one!
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How to Get Motivated Today - 11 Ways

How to Get Motivated Today - 11 Ways | Social Media Optimization &  Search Engine Optimization | Scoop.it

“I really should exercise more…”

“I really should get on a proper sleep schedule…”

“I really should stop procrastinating…”

“I really should stop spending so much time on Facebook…”

 

There are so many “should” things we want to do, but there are so few of them that we actually end up doing.

 

We often trade long-term satisfaction for short-term fun, lasting fulfillment for fleeting happiness. I don’t know about you, but whenever I do this, a part of me feels annoyed and frustrated with myself.

 

Why don’t I have more willpower and motivation to make the right choice when I’m faced with temptation?

 

If you’ve ever asked yourself that question, this article is for you. I’ve come up with a list of eleven things you can do to develop a lifestyle of motivation...


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