Social Media Optimization & Search Engine Optimization
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Social Media Optimization &  Search Engine Optimization
Social Media Optimization & Search Engine Optimization
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12 Signs That Your Business is Successful

12 Signs That Your Business is Successful | Social Media Optimization &  Search Engine Optimization | Scoop.it
How do small-business owners know whether they should keep the business open or close up shop?

 

Running a small business can be confusing. Many owners are just successful enough not to go out of business. The path forward is often unclear. Should they keep the business open in hopes of future success or close up shop?

 

What is that moment of truth that tells the small-business owner they will be successful? Here are 12 signs that you've got something going beyond survival.

 

1. Your company earns money while you're on vacation

Going on vacation and earning money at the same time means you have built a company, not just a job...

 

Read more: http://www.openforum.com/articles/12-signs-that-your-business-is-successful


Via Martin Gysler, michel verstrepen
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How To Find Royalty Free Images That Haven’t Been Overused

How To Find Royalty Free Images That Haven’t Been Overused | Social Media Optimization &  Search Engine Optimization | Scoop.it

I don't know you, but for me, images are very important. A text without an image, is like a sky without stars. For this reason, I like this post with several ressources, maybe you too! [note Martin Gysler]

 

“Hey, I’ve seen that image before. Actually, I’ve seen it many times before.”


Images allow you to express what words can’t.

 

They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real.

 

There are many affordable options available to purchase stock photography. This may be a blessing or a curse. Affordability often comes at the cost of originality.

 

It’s important to consider your ideals and the image’s ability to illustrate a concept perfectly. But consider originality as well. You wouldn’t want to fall into the trap of using cliche imagery because it’s easy and convenient.

 

Read more: http://bit.ly/Af9ZXX


Via Martin Gysler, Malhar Barai, Mike Ellsworth
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Martin Gysler's comment, February 9, 2012 3:44 PM
Great Katipsoi, I'm glad that you can use this information to improve your page.
Martin (Marty) Smith's comment, February 11, 2012 10:32 PM
So helpful and something that is a daily struggle o THANKS. Marty
Mike Ellsworth's comment, February 12, 2012 1:10 PM
Marty, thanks for the comment.

I just found another great way to search for Creative Commons images: http://search.creativecommons.org/

It automates a CC search on Google Images, Flickr and more. Wow!
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From Blogger to Book Author: The 4-Step Guide

From Blogger to Book Author: The 4-Step Guide | Social Media Optimization &  Search Engine Optimization | Scoop.it

Some bloggers don’t start a blog to make money. They start blogging, because they have a message that the world needs to hear. In other words:

 

Some bloggers blog to get published.

 

Recently, I signed a contract with a book publisher. I had always hoped to one day publish a book, but I never thought it would happen in a few months.

 

What made this possible? In a word: blogging.

Image copyright Lasse Kristensen - Fotolia.com

 

If you want to go from blogger to book author, you’ll need to do a few things. But the pay-off can be significant.

 

Why you should publish a book

 

With the rising popularity of ebooks and self-publishing, why should you go with a traditional publisher?

 

Why even write a book at all? Doesn’t a blog suffice?...


Via Martin Gysler, Pepe Crespo, Mike Ellsworth
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Martin Gysler's comment, January 6, 2012 7:38 AM
Hi Chuck, It's a question I am often asked me and..., I do not have a definitive answer on this. I, for one, a Baby-Bommer and I think it is not related to generation, but to humanity in general. Everyone would like always appear in the best light possible, which does not always favor the authenticity. I also think that the social media demonstrate even better the malaise of our society and the lack of commitment of most people on this earth!
Chuck Bartok's comment, January 6, 2012 10:54 AM
Thanks for the response.
Because of realistic parents, my siblings and I were never directed to operate to Please Others, rather be sure we were satisfied with our behavior.
Because, if I am on the right track, it is easier to share Abundance with others.
Self-Interest is different than Selfishness.
I bring up this point to reflect on the fact many have Stories of Benefit to share and if they focused on their personal "greatness" it would be easier to get the Job done.
Martin Gysler's comment, January 6, 2012 11:27 AM
Yes Chuck, I see and I know that each generation change. Sometimes in a good sense and sometimes on a worse way... that's life! Indeed, when people make personal work, it is easier to do something constructive with them, but I also know that for many people, it's only bla bla and serves no purpose. What makes me say that we must choose the world around us. Have a great weekend.
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5 Golden Links for Link Building and Beyond | Outspoken Media

5 Golden Links for Link Building and Beyond | Outspoken Media | Social Media Optimization &  Search Engine Optimization | Scoop.it

We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.

 

Golden Link #1

http://mentionmapp.com

Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals...


Via Martin Gysler
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How Guest Posting Destroyed My Klout Score

How Guest Posting Destroyed My Klout Score | Social Media Optimization &  Search Engine Optimization | Scoop.it

This post you’re reading just lowered my Klout score. How is that possible you ask?

 

Why Do We Guest Post?

 

There are only few reasons why bloggers guest post on other blogs. Here is why I do it:

- To extend my online influence (Klout)
- To rank better in search results (google)
- To tap into the host-blogger’s audience
- To reach a wider circle of followers (Twitter)

 

Online Influence


I don't know exactly how Klout calculates my influence score. No one does. It's their secret sauce so we don’t know for sure. But we can guess based on little information that we do have...


Via Martin Gysler
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6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today

6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today | Social Media Optimization &  Search Engine Optimization | Scoop.it

Blogging is simply one of the best things you can do to build your brand. Writing in a blog doesn’t always have to be a time consuming task. The main core of your writing should be to educate and entertain your readers.

 

Content means value, and you always want to provide your readers with a great deal of value.

 

I would recommend that you focus your blog around a topic in which you are passionately interested. The huge advantage of basing your blog around your passions is that it will be fun and exciting everyday. Remember – when you do what you’re passionate about, it never feels like work. However, many people often wonder – “How do I keep coming up with content?”...


Via Martin Gysler
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Conversation Agent: The 12 Habits of Highly Connective People

Conversation Agent: The 12 Habits of Highly Connective People | Social Media Optimization &  Search Engine Optimization | Scoop.it

I started the day watching this video from Gel 2011. I love stories like Anil Dash's because I experienced myself the power of networks. Especially after moving continents and starting from zero, alone.

 

Few things give you more joy than doing a good deed. Often that goodness comes from introducing someone to something or someone else, and that someone else doing the same -- and so on. We need to do this, more of it if we're already doing it.

 

Understanding the importance and power of networks, combined with new tools is our lifeline. We have the ability to transform businesses and institutions, and a need to undertake that transformation. I hope you got goose bumps from the video.

 

That's what true connections can do.


Via Martin Gysler
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Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions

Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions | Social Media Optimization &  Search Engine Optimization | Scoop.it

You're a blogger and you spends a lot of time to write your blog posts. Maybe you would like make some money so that you could continued your blog, if it's the case, this excellent article will give you interesting information about how you can do it. [note mg]

 

Like most bloggers, you probably want to make some money from your blog. Chances are good you’ve tried things like writing product reviews or putting banners or links to affiliate products into your sidebar.


But while many bloggers have mastered the “Art of Blogging” (or at least the basic principles) successfully, earning money from your blog doesn’t seem to be that easy. So what could be better for you than to use your blogging experiences and skills to improve the results of your affiliate promotions?

 

In this post, I’ll show you how you can re-purpose three of the most successful blogging strategies to get more out of your affiliate promotions. As a nice extra, these tactics will also have a positive effect on your blog. But more importantly, you’ll learn how you can merge them into a combined and even more powerful strategy for your affiliate promotions.

 

Read more: http://bit.ly/wRpcaz


Via Martin Gysler
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5 Steps to Thinking Outside of the Box

5 Steps to Thinking Outside of the Box | Social Media Optimization &  Search Engine Optimization | Scoop.it
How do people think outside of the proverbial box? They know how to view things more expansively. Here's how.

 

A few years back our litigation team was faced with a seemingly insurmountable task: how to defend our client’s trademark rights against a Fortune 500 company with a massive litigation budget. They had the facts on their side. Moreover, they had money. Worst of all, they had a gaggle of lawyers that just made the case down right unpleasant. In spite of this, as luck would have it, they were missing one very crucial thing that they had never learned in law school. Something big firm life had failed to teach them. Quite simply, they were limited in their thinking to that which was rather than that which could be.

 

Looking beyond conventional defense methods, we deconstructed every element of the case until we discovered a plan to turn the tables...

 

Read more: http://bit.ly/zDkOHo


Via Martin Gysler
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How to Get Motivated Today - 11 Ways

How to Get Motivated Today - 11 Ways | Social Media Optimization &  Search Engine Optimization | Scoop.it

“I really should exercise more…”

“I really should get on a proper sleep schedule…”

“I really should stop procrastinating…”

“I really should stop spending so much time on Facebook…”

 

There are so many “should” things we want to do, but there are so few of them that we actually end up doing.

 

We often trade long-term satisfaction for short-term fun, lasting fulfillment for fleeting happiness. I don’t know about you, but whenever I do this, a part of me feels annoyed and frustrated with myself.

 

Why don’t I have more willpower and motivation to make the right choice when I’m faced with temptation?

 

If you’ve ever asked yourself that question, this article is for you. I’ve come up with a list of eleven things you can do to develop a lifestyle of motivation...


Via Martin Gysler
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Top 10 Blogs for Authors

Top 10 Blogs for Authors | Social Media Optimization &  Search Engine Optimization | Scoop.it
Serious writers, who have experienced some level of success, when probed, will reveal that they have done their homework.

 

They continuously read various magazines and blogs for authors, not just to help them improve their writing, but to ensure that they stay on top of the latest developments and opportunities.

 

Many of the opportunities that I’ve snagged were discovered only as a result of reading and interacting with others on various blogs. These are opportunities I never would’ve found, otherwise...


Via Martin Gysler
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5 Ways to Humanize Your Company With Social Media

5 Ways to Humanize Your Company With Social Media | Social Media Optimization &  Search Engine Optimization | Scoop.it

We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.

 

So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.

 

Keep reading to discover five tips to make your company more “human.”

 

#1: Use your name
Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news. Using your name when updating social media humanizes your content and makes you relatable for your audience...


Via Martin Gysler
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Page Owners: Save your Discussions from Your Facebook Page Before it’s too Late!

Page Owners: Save your Discussions from Your Facebook Page Before it’s too Late! | Social Media Optimization &  Search Engine Optimization | Scoop.it

Since the early days, Facebook page owners had the possibility to add a Discussions tab to their Facebook page. At some point, over 55 Million users were using this tab to talk, share their points of view, give feedback, and connect with each other. Then Facebook changed the layout of the pages, which lead to a drop in traffic, but the tab is still widely used today: 22 Million users per month use this tab.

 

Conscious of those issues, we have built a free Facebook Application called Forum for Pages in order to offer a solution for page owners to keep the discussions on their Facebook pages. The application is easy to use...


Via Martin Gysler
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Emmanuel Tobechukwu's curator insight, January 6, 2014 7:57 AM

freshness  +  dryness  =  nonsense

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Create a Digital Magazine with your favorite Web Content Using Themeefy

Create a Digital Magazine with your favorite Web Content Using Themeefy | Social Media Optimization &  Search Engine Optimization | Scoop.it

Themeefy is another impressive tool for curating online content but it takes a slightly different approach - instead of creating a single page with all your web snippets, Themeefy compiles everything into a beautiful magazine that resembles a flip book.

 

The Themeefy player is rendered using HTML5 and hence your curated magazine can be read on tablets too.

 

There are two ways to clip content with Themeefy – you can either use the bookmarklet to clip snippets of any web page or they have a drag-n-drop interface, similar to Storify, that can pull content directly from standard sources like Wikipedia, YouTube, Flickr, Twitter and Facebook...


Via Giuseppe Mauriello, Martin Gysler
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