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Social Media on Main Street
Social Media for Small Businesses & community groups. The daily read for Small Business Owners who want to understand New Media Marketing.
Curated by Brad DeForest
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Twitter as a tool for learning

Twitter as a tool for learning | Social Media on Main Street | Scoop.it
Social media often gets a bad rap for being a driving force behind people falling out of touch, neglecting in-person relationships, and reducing productivity for people around the world.
Brad DeForest's insight:

Twitter search is a useful tool to get up-to-date and relevant information, articles, and quick thoughts on specific topics. Next to searching on google I often go to Twitter to find solid and current content on a topic. For me the top three search engines for learning about something: Google, YouTube, and Twitter.

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Michael Shaw's curator insight, February 7, 2013 8:43 AM

This has three good tips for using Twitter more effectively. Cofession: I have been a bit sloppy in my use of twitter.

 

I think there is a real need right now for a guide and how to use available resources (Google, Twitter, Youtube) to keep pace with changes in new media and stay on top of hot, emerging companies and products. I am struggling with this and I suspect a lot of others are as well.

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Google

Google | Social Media on Main Street | Scoop.it

Google Now gets you just the right information at just the right time.

Brad DeForest's insight:

LOCATION, LOCATION, LOCATION ...is not just for Real Estate, its for Mobile Marketing too. If you're a small business owner don't ignore mobile. It's changing everything. New mobile products like Google "now" are making LOCATION everything.

 

Here are 2 things you can do for free right now to make sure your business is on your customers' Smartphone and is using their current LOCATION:

 

1. Create or claim your location or "place" pages in Google, Bing, & Yahoo. Especially "Google Places" since that is the database something like Google "now" uses.

 

2. Create or claim a Facebook Page for your business. Make sure you enter your complete address so you show up on the map and are a Facebook Place page.

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Why Good Writing Is Essential For Business

Why Good Writing Is Essential For Business | Social Media on Main Street | Scoop.it

I share this post for my good friend and a great writer Michael Shaw (twitter.com/MikeShawTweet). The power of words is even stronger today in a world where our culture and technology conspire together for less words and more media. Putting the right words together to communicate and connect with the reader is absolutely vital, perhaps more than ever before, in business and New Media Marketing.

 

"Mark Twain once noted that “to get the right word in the right place is a rare achievement.”

 

"I find it hard to believe the author of The Adventures of Huckleberry Finn considered writing a struggle (though he must have--he also said, "Writing is easy. All you have to do is cross out the wrong words.") Today, with so many publishing platforms, many people fancy themselves writers. But I know how difficult it is, even for those responsible for writing, tweeting, and speaking on behalf of companies, to find the right words and the right place for them. Good writing is, indeed, all too rare..." [Make sure you read the rest of the article.]

 


Via Jerry de Gier, donhornsby
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13 New Ways To Make Your LinkedIn Profile Irresistible

13 New Ways To Make Your LinkedIn Profile Irresistible | Social Media on Main Street | Scoop.it
Give yourself a professional makeover. (Social Media Skills tutorial, give it a read!
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40 Ways to Get Banned From the Top 5 Social Networks

40 Ways to Get Banned From the Top 5 Social Networks | Social Media on Main Street | Scoop.it
Learn about the policies on the most popular social networks marketers should understand.

 

If you're a small business owner or an organization it's important you follow the rules that each Social Media platform has instituted.

 

Why? Well they can very quickly and almost without warning ban your business and remove your page from their platform. After spending time and money to build an audience it can all be gone overnight if they catch you breaking one of their rules.

 

Here is an excellent and very detailed article that lists out some of the rules for each of the various Social Media networks including Facebook.

 

Two rules I see broken all the time on Facebook: "6) Including calls-to-action in your cover photo. ... 7) Running contest or promotions outside of a Facebook app."

 

READ this article and let me know if you have any questions.

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Get the most out of your LinkedIn Profile by Optimizing Your Headline

Get the most out of your LinkedIn Profile by Optimizing Your Headline | Social Media on Main Street | Scoop.it

LinkedIn Tip: When you fill out your profile LinkedIn automaticaly fills in the headline that appears under your name on your profile. You can change this to whatever you want up to 120 characters. These 120 characters are part of what is used by the LinkedIn search tool and Search Engines like Google so I would recommend optimizing it to include some important keywords. Use words or a phrase that is less jargon and more what you tell people you do. It dosen't have to just be your title or position.

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40 Tips To Help Journalists Turn Facebook Into A Useful News Portal

40 Tips To Help Journalists Turn Facebook Into A Useful News Portal | Social Media on Main Street | Scoop.it

By far Twitter has been the top social media choice for journalists and writers when it comes to a public new media channel. However, Facebook has been slowly adding tools and features that could help make huge inroads into turning a journalists private profile on Facebook into a public one without compromising their privacy.

 

With Facebook's recent attemps to transform into a media portal, news organizations and journalists more and more have been using the service to improve their output and interact with their readers.

 

"The subscribe button has helped quite a bit in getting high-profile journalists to use Facebook over other sites, but for those starting out or trying to better engage with readers, there are a number of ways to help you engage with readers, and develop your presence on the site."

 

This article will show you how to do this correctly and effectively. Let's face it your readers are on Facebook and that is where they will feel the most comfortably finding you.

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Six Letters, Six Tricks for Increasing Your Clicks

Six Letters, Six Tricks for Increasing Your Clicks | Social Media on Main Street | Scoop.it
Web and social media publishing is all about TITLES. "For a website copywriter, it all begins with a click. Goal one: entice someone to click. Goal two: keep the reader on your site. I like to call it 'click and stick.' "
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How to Optimize Your Google+ Local Business Page

How to Optimize Your Google+ Local Business Page | Social Media on Main Street | Scoop.it

Google+ Local, yup if you have a business and your customers are mostly local then Google+ Local is a must for you. Beyond having a website, this is THE single most important thing you can do for your business to be found on the Internet and smartphones.

 

"Even though Google is still working out the kinks of integrating Google+ Local with the rest of the social network, the following local business optimization tips will help you prepare for when the search empire finally get their Death Star fully operational..."


Via Robin Carlisle
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USEFUL NEW TOOLS: Facebook Adds Scheduled Posts & Admin Roles To Pages

USEFUL NEW TOOLS: Facebook Adds Scheduled Posts & Admin Roles To Pages | Social Media on Main Street | Scoop.it

Facebook may have blown the IPO but they are trying to make it up with new very useful and user friendly features. First the page manager and now the post scheduler.

 

"Facebook has added two new features to Facebook Pages, its service for businesses, brands, organizations and more. These new features are a boost for Page admins, allowing for better time management and organization of duties."

 

Having the capability to schedule Facebook posts is HUGE for small business owners that don't have a marketing department and seldom have a free block of time durring optimal times for posting on their Facebook pages.

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Facebook rolling out new “Pages Manager” app for iPhone

Facebook rolling out new “Pages Manager” app for iPhone | Social Media on Main Street | Scoop.it

Many of my retail clients use their mobile phones to quickly keep tabs on their shop's Facebook page; responding to fans and uploading quick photos of stuff going on in the store. This new phone app could be a great help. Hope an Android version is coming out too.

 

"Facebook has just broken out another feature of their main app and released Pages Manager for the iPhone. The app appears to function just like the main Facebook app, but with all of the features dedicated to fan pages. It also features some new features like access to Facebook’s Insights for tracking analytics data, such as the number of people sharing your page and the total number of people who have been exposed to your brand through the page."


Via Jose H. Flores
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Facebook Buys Instagram For $1 Billion, Turns Budding Rival Into Its Standalone Photo App

Facebook Buys Instagram For $1 Billion, Turns Budding Rival Into Its Standalone Photo App | Social Media on Main Street | Scoop.it
Facebook has just finished a deal to acquire mobile photo sharing app Instagram for approximately $1 billion in cash and stock.

 

This could be a big help for small businesses who do quick picture uploads from their mobile phone to their Facebook page. Instagram is a leader in a photo app that turns subpar cell phone pictures into great shots for a quick post on a Facebook page wall or Timeline.

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Step-by-Step Guide to your Social Media Success for Small Business & Non-Profit Organizations

Step-by-Step Guide to your Social Media Success for Small Business & Non-Profit Organizations | Social Media on Main Street | Scoop.it

This clickable chart by "Simply Business" in the UK is a great way to step back and look at the big picture of how Social Media can work for your small business or non-profit organization. It is a great mix of strategy and practical steps.

 

"Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business."

 

It is a great index of solid articles around the web that give you a great overivew of Social Media strategies and practical knowllege. I have not read them all of the articles they have linked to by many of them. Let me know if you have any specific questions.

 

Check it out @ http://goo.gl/hfBsk

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Don't Buy LIKES for your Small Business Facebook Page

Don't Buy LIKES for your Small Business Facebook Page | Social Media on Main Street | Scoop.it
Brad DeForest's insight:

Does your organization or small business have a Facebook page? I work with many helping them with solid strategies to build a base of real "fans." Facebook is the NEW "word of mouth" marketing.

 

So here's some advice: Don't waste your time and money on these services that promise you a lot of fans quick. You may be able to jump from 100 to 1000 fans in a week but they are worthless to a local business since they are often from another country and some are just fake profiles altogether.

 

RATHER build your base of fans one real person, customer, or potential customer at a time. What's important about Facebook marketing is not the number of fans you have but how much engagement you get on your page and content. That is where the real "word of mouth" marketing happens. Trust me it will be worth it in the long run. Now if you are a fly-by-night business not planning on a long run then maybe it is worth it :-).

 

Contact me if you have any questions or thoughts on this.

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Michael Shaw's comment, February 6, 2013 1:37 PM
Great post! Another great thing to write about is the significance of different elements of a Facebook page from the perspective of potential customer. Are customers impressed by a large number of fans? Will potential customers spend much time looking at the business Facebook page or is it the post that comes through the news feed that really counts?
Michael Shaw's curator insight, February 6, 2013 7:04 PM

Buying LIKES on Facebook is like trying to buy affection in the real world: It doesn't pay in the end.

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YouTube Released A Great Video Recording App for iPad

YouTube Released A Great Video Recording App for iPad | Social Media on Main Street | Scoop.it
YouTube Released A Great Video Recording App for iPad http://t.co/z92D04p7 #edtech #elearning

Via KiwiBelma, Juergen Wagner, steve batchelder
Brad DeForest's insight:

Perfect iPhone or iPad app for the busy small business owner who wants to capture a quick video in and around their business to share with their customers and ultimately the world on YouTube and Facebook. Video marketing can be simple, fast and effective when combined with social media. Remember, keep your video short, useful, and fun.

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Prezi Desktop - use Prezi offline

Prezi Desktop - use Prezi offline | Social Media on Main Street | Scoop.it

Prezi: Prezi Desktop is a presentation software for Windows and Mac giving you all the power of Prezi without needing an internet connection. Start your prezi online or off, work on your desktop, then upload your prezis to the cloud (only if you want to) to access remotely or to securely share your ideas with anyone.


Via Baiba Svenca, steve batchelder
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10 gems from Reuters' social media 'cheat sheet'

10 gems from Reuters' social media 'cheat sheet' | Social Media on Main Street | Scoop.it
Though the guide by the news organization's social media editor is intended for journalists, communicators can definitely gain insight from it as well.

 

Here's a Facebook Tip for Journalist from the guide: "There are close to a billion people on Facebook, it’s a huge driver of traffic once you get the ball rolling. It won’t happen overnight but it’s worth putting in the time because you’ll eventually have a reliable major source of traffic to your website."


Via Rebecca Downing
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How to Weave a Story that Instantly Captivates Your Audience | Copyblogger

How to Weave a Story that Instantly Captivates Your Audience | Copyblogger | Social Media on Main Street | Scoop.it

It is great to see that telling a good story is an item of concern in the world of social media and the Internet. This downright inspires me. Keep going, boy.

 

I agree with the writer of this article that just about anything can be the seed for a good story. Find the point of emotional impact and let it become the starting point for telling your story.

 


Via Michael Shaw
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What FIRST Impression Do You Make on Your Facebook Page for Your Small Business or Non-Profit Org.?

What FIRST Impression Do You Make on Your Facebook Page for Your Small Business or Non-Profit Org.? | Social Media on Main Street | Scoop.it

Just updated the Facebook cover page image for Humankind Water, a new bottled spring water company that gives away 100% of it's net profits for the purpose of providing clean water to those who don't have access to it.

The cover photo dominates your Facebook Page and makes a first impression on visitors. For small business and non-profit organizations it's absolutely vital to make sure you deliver your primary message and the character of your organization in that spot.


What kind of first impression is your Facebook page making on your visitors? Good idea to ask a few people you know that can be objective.


Oh, and also make sure you change it up on some regular basis.

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8 Tips for Using Facebook Scheduled Posts

8 Tips for Using Facebook Scheduled Posts | Social Media on Main Street | Scoop.it
I've told you about scheduling posts on your Facebook page in the past, but here's a great article on everything you need to know about adding some regularity to your posting at peak Facebook usage times without interfering with your daily tasks or face time with customers or clients.

With Facebook scheduling you can block out a time each week to sit down and develop a bunch of posts for the week. This allows you the ability to work Facebook Marketing into your busy schedule at times more suitable for a business owner. For many of us that might be really late at night or before the world wakes up.
Via Mike Cunningham
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ANYONE can get a Book Published Right Now

ANYONE can get a Book Published Right Now | Social Media on Main Street | Scoop.it

Yes, ANYONE. Yes, RIGHT NOW! Yes, A REAL BOOK in a REAL STORE. Well, real if you count eBooks and online stores. Anyone can publish a Kindle Book with Amazon's "Kindle Direct Publishing" program. I know I just did 2 books for a client. 

 

You create the book in MS Word, format it a certian way, upload it, add cover art, wait for a 24 hour review by Amazon, and that's it PUBLISHED! Well, I am sure creating the book is no easy task. Good content is still important.

 

You can price it as you desire, but Amazon with take a 30% cut. Worth it I am sure since you will be found in searches in Amazon's massive online store.

 

If you are a small business or professional, don't just think formal long format books, think short eBooks that can focus on a very specific and useful topic related to your business. The sky is the limit so think of a strategy, write, and GO GET "PUBLISHED".

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Prevent Your Employees from TRASHING your Facebook PAGE

Prevent Your Employees from TRASHING your Facebook PAGE | Social Media on Main Street | Scoop.it

Another useful new tool that Facebook is rolling out for Facebook Business PAGES is the ability to have various roles for PAGE administrators. If you are the owner of a small business and want to provide limited access for one or several of your employees to administer your company PAGE now you can assign a admin role to one someone that only gives them the ability to add status updates or photos but not delete your PAGE altogether. Very useful new feature!

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Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search | Social Media on Main Street | Scoop.it

Google has replaced its Business PLACES pages with a new Google+ LOCAL page. Google+ is their "Facebook." The search engine world is continuing to integrate with the social media and mobile worlds on a very personal and local level. Don't miss out on this integration.

 

This is expected and big news for the world of search engines. If you are a small business owner and not taking advantage of local search listings, especially google's then you are missing out. If you are a location based small business then from a priority standpoint start with Google+ Local then get into social media like Facebook. Check out mine @ https://plus.google.com/107784774803008855540/about

 

"Google Places pages have been entirely replaced by new Google+ Local pages. As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer. It’s a dramatic change (for the better) though it will undoubtedly disorient some users and business owners."

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Integrated web marketing a major challenge for smaller companies

Integrated web marketing a major challenge for smaller companies | Social Media on Main Street | Scoop.it
Even with Americans becoming increasingly internet-connected through smartphones, laptops and tablets, businesses are struggling to leverage the options available to them as part of an integrated new media marketing strategy.

 

BIA/Kelsey recently reported that small businesses are especially weak in terms of directing prospects to different channels. The study found that less than 20 percent of SMB websites include links to social media marketing campaigns.

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Using Social Media to Be a Better Leader

Using Social Media to Be a Better Leader | Social Media on Main Street | Scoop.it
Executives should look at specific social media as a personal toolbox for improving their practice of leadership.

 

Social media have only made that problem more acute. While blogging, Twitter and Facebook have brought new opportunities for conversation, knowledge gathering and relationship building, those opportunities may feel more daunting than dazzling to overloaded executives.

 

The solution is to stop looking at social media as another platform you have to learn—yet another responsibility—and start seeing it for what it can be instead: a personal toolbox for improving your practice of leadership.


Via donhornsby
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