Brand Equity
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What Is Brand Equity and Why is it Valuable?

What Is Brand Equity and Why is it Valuable? | Brand Equity | Scoop.it
In the late 1980s, brand equity was just emerging as an important idea. In 1991 I published a book, Managing Brand Equity that defines brand equity and describes how it generates value.

Via Thomas Faltin
Lady Lee Cope's insight:

Brand equity is a critical part of building a business, and companies that successfully build one understand just how important it is to the bottom line. Companies need to understand the importance of the four dimensions of brand equity - brand loyalty, brand awareness, brand associations and perceived quality.

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Michael Shaw's curator insight, August 15, 2014 2:07 AM

A very insightful article about brand equity and its value.

dane norton's curator insight, September 29, 2014 10:37 PM

This article discusses the emerging trend of brand equity over the last twenty years, providing a model that includes a perspective on brand equity today. This model has four dimensions that include brand loyalty, brand awareness, brand associations and perceived quality. Each of these dimensions provide value to a firm in numerous ways, once a company identifies the value of brand equity they can then follow a brand equity road map to manage potential value. 

Tiffany's curator insight, October 1, 2014 3:56 AM

Brand equity has become more important in marketing to help brands evaluate itself. To gain the brand equity that should consider brand awareness, brand loyalty, and brand association. The brand equity also provides value of customers. It encourages customers' ability to procss information.

Rescooped by Lady Lee Cope from Social Influence Marketing
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7 Ways to Get Content To Work for Your Business - exploreB2B

“ But how, exactly, does content “work?” To get the most out of your stellar content, you have to understand the mechanisms of social media and networking. As it turns out, these ...”
Via Giuseppe Lucido
Lady Lee Cope's insight:
Interesting article that talks about how social media can influence your business and how it works
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Rescooped by Lady Lee Cope from Integrated Marketing Communications | IMC
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The Mobile Web Is Dead, It's All About Apps

The Mobile Web Is Dead, It's All About Apps | Brand Equity | Scoop.it

Via IMCyclopedia.com
Lady Lee Cope's insight:
Interesting read about how people are engaging more and more on social media apps compared to mobile webs
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