Brand equity is a critical part of building a business, and companies that successfully build one understand just how important it is to the bottom line. Companies need to understand the importance of the four dimensions of brand equity - brand loyalty, brand awareness, brand associations and perceived quality.
“ But how, exactly, does content “work?” To get the most out of your stellar content, you have to understand the mechanisms of social media and networking. As it turns out, these ...”
Via Giuseppe Lucido
Lady Lee Cope's insight:
Interesting article that talks about how social media can influence your business and how it works
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