Are these stories important to tell? Yes. If done right, storytelling is public education that has the power to change societies.
Maybe sometimes we should be story facilitators and help others tell their own stories instead of doing it for them. Enter participatory storytelling, whereby participants learn about narrative and use technology to produce their own media. By giving them control, we get a genuine storyteller’s perspective, plus they’re empowered through participation, not representation—which is the only solution to marginalization anyway.
Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here’s an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan.
Tan used Survata to poll 546 teens ages 13-18 and 492 young adults ages 19-25 about their social media usage. Tan found that while 55% of the younger age group said they use Facebook, 61% said they use Tumblr. Meanwhile 22% said they use Twitter, 21% use Instagram, and 13% use Snapchat....
" the Social Media Press Release isn’t relevant as a standalone press release, because these days social media and earned media are one and the same.
Gone are the days where you needed separate communications for someone who was in the mainstream media and someone who was a blogger. Today, if you don’t treat new media creators with the same level of access as traditional media outlets, you’re in for a bucket of relative obscurity, especially if your product isn’t especially share worthy."
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...
Robin Good: Overblog is a new web service which allows anyone to create a website automatically built around the content you are already posting and sharing on your favorite social media channels.
In addition you can also post directly via Overblog any kind of content by using a modular, add-the-content-type you want into unique, rich media posts.
Overblog also provides the ability to video-live stream on your site straight from your mobile phone as well as over 100 of nicely pre-designed and fully customizable templates that can be utilized to personalize your "social media blog".
Analytics for traffic stats are included as well as the opportunity to monetize your "social media blog" by optin-in for it.
It is also possible to launch as many blogs as you want with a single ID and to grant access to as many contributors as you want (and to define what you want to give them permission to do: write, review, or post.)
N.B.: Your newly created "social media blog" works and can be seen properly across all kind of devices, from desktop to mobile.
Marketing Land Ads of you: How brands will take advantage of Instagram's face tagging VentureBeat While most marketers have focused on Twitter and Facebook as social channels for their brands, Instagram has skyrocketed in popularity, particularly...
Excerpted from this interesting article by Brian Solis: "While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.
Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.
The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.
I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.
The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.
The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."
When it comes to winning new customers, the auto industry faces a generational challenge. Gen Y has fallen out of love with the car, replacing this old-fashioned status symbol with a digital diet of new experiences, people, and places.
Advertising - Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital, mobile, TV, and print media, according to a report by Nielsen, which surveyed ...