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How the physics of social media could kill your marketing strategy

How the physics of social media could kill your marketing strategy | Social Media NL | Scoop.it
There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.
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Social Media Channels | Effective Use to Spread Content

Social Media Channels | Effective Use to Spread Content | Social Media NL | Scoop.it

Many companies are struggling to capitalize on the use of social media. Take these 4 steps to strengthen your social media channels in order to spread content.


Via massimo facchinetti
Dashdot's insight:

The truth is that all online channels are interrelated.

Consumers can be routed from channel A to channel B.

So here, companies should focus on creating a

“content-conversion” plan, 

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Dashdot's comment, January 4, 2013 6:09 AM
/ crossmedia is a really outdated word too \ need for crosschannel media systems
Dashdot's comment, January 4, 2013 6:09 AM
a cms is really outdated thing to sell
Jesse Soininen's curator insight, January 4, 2013 6:40 AM

via massimo facchinetti

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Visual News Discovery for Social Curation with Faveeo

Visual News Discovery for Social Curation with Faveeo | Social Media NL | Scoop.it

Via Robin Good
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Martin Gysler's comment, April 23, 2013 6:12 AM
As promised Robin : I just had a hangout with Alexis from faveeo about the possibilities and the evolution from the tool. I think the idea is great and, this very easy to use tool, an interesting alternative for monitoring, curation as well as information in an particular topic. Further, it's possible to filter in various ways, like relevance or date, and also geographics, sources, concepts and social. Really a very interesting tool, where I'll to keep an eye on, for sure.
Michiel Gaasterland's comment, April 23, 2013 6:15 AM
@alexis Sorry I haven't tried it out yet. Mad busy week. But will DEFINITELY check Faveeo out and let you know.
Dave Turner's curator insight, September 22, 2013 10:58 AM

3 other languages to be added to Faveeo

in addition to English this fall.  

 

 

 

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Participation, Not Marginalization: Using People's Stories for Social Good

Participation, Not Marginalization: Using People's Stories for Social Good | Social Media NL | Scoop.it

Are these stories important to tell? Yes. If done right, storytelling is public education that has the power to change societies.

 

...

 

Maybe sometimes we should be story facilitators and help others tell their own stories instead of doing it for them. Enter participatory storytelling, whereby participants learn about narrative and use technology to produce their own media. By giving them control, we get a genuine storyteller’s perspective, plus they’re empowered through participation, not representation—which is the only solution to marginalization anyway.

 


Via Gregg Morris
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Karen Dietz's comment, February 18, 2013 9:06 AM
Excellent points Daniel!
Gregg Morris's comment, February 18, 2013 10:38 AM
As Karen said, they certainly are.
soulemane elias's comment, March 19, 2013 2:24 PM
yes ! I think also
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More Teens Use Tumblr than Facebook | MediaPost

More Teens Use Tumblr than Facebook | MediaPost | Social Media NL | Scoop.it

Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here’s an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan.

 

Tan used Survata to poll 546 teens ages 13-18 and 492 young adults ages 19-25 about their social media usage. Tan found that while 55% of the younger age group said they use Facebook, 61% said they use Tumblr. Meanwhile 22% said they use Twitter, 21% use Instagram, and 13% use Snapchat....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 9, 2013 4:12 PM

This was a really interesting stat and good reminder to consider the demographic differences between each social media channel you're considering as part of a program...

Barbara Kurts's comment, January 9, 2013 6:12 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 8:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Google Analytics: verkeer van tablets en smartphones rapporteren

Google Analytics: verkeer van tablets en smartphones rapporteren | Social Media NL | Scoop.it
Via Google Analytics is het mogelijk om aparte segmenten voor tablets en smartphones te definieren, ten behoeve van een mobiele strategie.
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Zo structureren organisaties hun social media teams [Infographic]

Zo structureren organisaties hun social media teams [Infographic] | Social Media NL | Scoop.it
De meeste bedrijven hebben inmiddels de sprong gemaakt naar sociale media. Maar sommige ondernemers vragen zich nog steeds af hoe hun collega's...
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3 Ways to Grow an Instagram Community

3 Ways to Grow an Instagram Community | Social Media NL | Scoop.it
Is your business effectively using Instagram? Are you making the most of your community on Instagram? Forty percent of top brands have adopted Instagram a
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Social Media Press Release 2.0 - SHIFT Communications PR Agency | Boston | New York | San Francisco

Social Media Press Release 2.0 - SHIFT Communications PR Agency | Boston | New York | San Francisco | Social Media NL | Scoop.it
Dashdot's insight:

" the Social Media Press Release isn’t relevant as a standalone press release, because these days social media and earned media are one and the same.

 

Gone are the days where you needed separate communications for someone who was in the mainstream media and someone who was a blogger. Today, if you don’t treat new media creators with the same level of access as traditional media outlets, you’re in for a bucket of relative obscurity, especially if your product isn’t especially share worthy."

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Latitude-Next-Gen-Retail-Study.pdf


Via Cecile Morel, Davy Dauvergne, Benjamin Di Crescenzo, Lyndsey McIntosh, Benjamin Noudelberg, tcuentofr, paulo oliveira
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Cecile Morel's curator insight, December 16, 2012 10:06 PM

Mobile is for more than just on-the-go. Yet technology must be universal and simple for all consumers.

Davy Dauvergne's curator insight, December 17, 2012 1:43 AM

Move on mobile or die

Pascale Couderc's comment, January 10, 2013 4:49 AM
"consumers rank user experience as the number one problem (47%) before security (40%)"
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The Far Reaching Implications of The Social Business Model

The Far Reaching Implications of The Social Business Model | Social Media NL | Scoop.it
For some time now I’ve been suggesting that social media as we’ve come to address it over the last few years doesn’t really matter anymore because it just is. We’ve given up on seeing it as some se...
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Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Social Media NL | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via janlgordon
Dashdot's insight:

digital,analyses,influence,reach,social,

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janlgordon's comment, December 15, 2012 9:56 AM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 6:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 6:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...

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Build Instantly Your "Social Media Blog" with OverBlog

Build Instantly Your "Social Media Blog" with OverBlog | Social Media NL | Scoop.it

Robin Good: Overblog is a new web service which allows anyone to create a website automatically built around the content you are already posting and sharing on your favorite social media channels.


In addition you can also post directly via Overblog any kind of content by using a modular, add-the-content-type you want into unique, rich media posts. 


Overblog also provides the ability to video-live stream on your site straight from your mobile phone as well as over 100 of nicely pre-designed and fully customizable templates that can be utilized to personalize your "social media blog". 


Analytics for traffic stats are included as well as the opportunity to monetize your "social media blog" by optin-in for it. 

It is also possible to launch as many blogs as you want with a single ID and to grant access to as many contributors as you want (and to define what you want to give them permission to do: write, review, or post.)

N.B.: Your newly created "social media blog" works and can be seen properly across all kind of devices, from desktop to mobile.


Here is a simple test I have run on it: http://robingood.overblog.com/ ;


Free to use.


Find out more: http://en.over-blog.com/ ;


Via Robin Good
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Patrizia Splendiani's comment, June 26, 2012 2:18 PM
@Marcello, mi fa piacere che ti torni utile!!! Grazie a te per l'apprezzamento!
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dot coma - Are Domain Names Even Relevant Now?

dot coma - Are Domain Names Even Relevant Now? | Social Media NL | Scoop.it
Domain names went from worthless, to worth a fortune, to worthless again. With URL shorteners and emphasis on other outposts, why do we even care about domains?
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Ads of you: How brands will take advantage of Instagram's face tagging - VentureBeat

Ads of you: How brands will take advantage of Instagram's face tagging - VentureBeat | Social Media NL | Scoop.it
Marketing Land Ads of you: How brands will take advantage of Instagram's face tagging VentureBeat While most marketers have focused on Twitter and Facebook as social channels for their brands, Instagram has skyrocketed in popularity, particularly...

Via Rami Kantari
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Rim Riahi's curator insight, May 11, 2013 9:52 PM

Marketing Land Ads of you: How brands will take advantage of Instagram's face tagging VentureBeat While most marketers have focused on Twitter and Facebook as social channels for their brands, Instagram has skyrocketed in popularity, particularly...

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Get Instantly the RSS Feed of Any Facebook Fan Page

Get Instantly the RSS Feed of Any Facebook Fan Page | Social Media NL | Scoop.it

 

 


Via Robin Good
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Elsie Whitelock's curator insight, May 6, 2013 6:15 AM

this is way and usefull

Elsie Whitelock's comment, May 6, 2013 6:16 AM
Excellent Robin and thanks..You find the most useful bits..
Robin Good's comment, May 6, 2013 8:07 AM
Thank you Elsie!
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How to Generate Leads With SlideShare

How to Generate Leads With SlideShare | Social Media NL | Scoop.it
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?
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The End of TV as We Know It & The Birth of Transmedia

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth o
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10 SlideShare Strategies that Will Boost Your Content’s Value

10 SlideShare Strategies that Will Boost Your Content’s Value | Social Media NL | Scoop.it
Here are 10 specific strategies for getting the best return from the content you post on SlideShare. It's a tool that can offer amazing results.
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SeeSaw

See what I Saw! Join Sees.aw today! Visit http://sees.aw
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Handige tool om Twitter prijs-actie-winnaars te kiezen | Twittermania

Handige tool om Twitter prijs-actie-winnaars te kiezen | Twittermania | Social Media NL | Scoop.it
Prijsvragen via Twitter zijn, mits je ze goed opzet en uitvoert, een prima manier om aandacht te krijgen voor je account, product of website of wat het doel van
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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Social Media NL | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


Via Giuseppe Mauriello
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Errol A. Adams JD/MLS's curator insight, December 14, 2012 9:28 AM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 1:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Philippe Trebaul's curator insight, February 7, 2013 3:28 PM
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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The Key to Driving Gen Y | Think with Google

When it comes to winning new customers, the auto industry faces a generational challenge. Gen Y has fallen out of love with the car, replacing this old-fashioned status symbol with a digital diet of new experiences, people, and places.
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They Know What You're Shopping For

They Know What You're Shopping For | Social Media NL | Scoop.it
You're looking at the premium package, right? Companies today are increasingly tying people's real-life identities to their online browsing habits.
Dashdot's insight:

These buttons and related code give social networks, which often know people's real names, an unprecedented overview of online behavior.

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Brand Building in a Digital Age | Think with Google

Brand Building in a Digital Age | Think with Google | Social Media NL | Scoop.it
John Battelle, Founder and Executive Chairman of Federated Media Publishing, explains why brands need to join, guide, and lead the conversations that shape their perception online.
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Earned, Owned Media More Trusted Than Paid

Earned, Owned Media More Trusted Than Paid | Social Media NL | Scoop.it
Advertising - Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital, mobile, TV, and print media, according to a report by Nielsen, which surveyed ...
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