Everyone is exposed to marketing messages on their phones, search engines, televisions, and radios. They see advertisements on billboards, within their inboxes, and throughout their Facebook newsfeeds, Twitter streams, and Instagram pages. Companies are trying to get consumers to purchase their products on a constant basis, and they’re targeting people from every angle possible. It’s difficult for companies to stand out amongst the noise. Aside from focusing on creating great content
With a user base of one-third of the Internet-connected world, Facebook’s place as the largest social media platform remains unquestionable, but new research shows that the 10-year-old network is settling into slower growth mode.
In the last six months, Facebook grew more slowly than all the other major social networks, measured by either increases in members or active users, according to a report by Global Web Index.
Tumblr and Pinterest are the growth leaders, increasing their active users by 120% and 111%, respectively. Pinterest’s membership increased by 57% and Tumblr by 45%. By contrast Facebook added only 6% to its member base and 2% to its roster of active users, growth rates well below the rest of the social platforms studied, Instagram, LinkedIn, Twitter, YouTube and Google+. Facebook’s photo sharing network Instagram, which was the fastest growing network in GWI’s report six months ago, fell to third in the latest results.
“This infographic presents Google’s timeline history with the world of social networking, what has worked and what hasn’t. It also compares Google+ to its largest rival Facebook in terms of different variables which makes interesting reading and it also attempts to address what is in the future for the social network.”
Via Peter Azzopardi, massimo facchinetti
“Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business”
Via Peg Corwin, Brian Yanish - MarketingHits.com
By Chris McConnell - http://bit.ly/z68ide ;@DailyTekk There's so much information online just begging to be curated: news, social media, images, video, websites... the list goes on. Just a few years ago, tools used for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names. Here are some great new tools to read and share your favorite content. Whether you are a business or person who just likes to stay on top of the latest news, a blogger who needs a way to organize the vast amount of information that comes my way or a person who just enjoys sharing what they find with others you’ll love this list. Tech-savvy readers may know of some of these tools already but I’m guessing there’s plenty of new sites and services here for you to discover.
Via maxOz, Terheck, John van den Brink
When someone mentions us on social media, most of us see this as a great form of engagement. Someone actually took the time to mention us (@mention), they must want to engage with us, right? Then comes the big question: What do I do?
“I have a couple pet peeves and by a couple, I mean at least 1,000. I loathe it when people drag their feet when they walk. I get irked when others are oblivious to traffic laws – other than speedin…”
Via Thomas Faltin, massimo facchinetti
“Tracking activity across social media is an increasingly important task whether you are a big brand or an individual. It is a critical activity for brand monitoring, but it is also becoming a key research tool for tracking trends and discovering content. This week in SMToolbox, we will take a look at a few free social media tracking tools.”
Via massimo facchinetti
When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.This comes with 3 main challenges: - - Being creative on demand. - Coming up with topics for your marketing campaigns often. - Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.
Via Brian Yanish - MarketingHits.com
Twittermania De toekomst van (social)media volgens Twitters hoofd media [video-longwatch] Twittermania Het zal je niet ontgaan zijn dat de manier waarop wij met media omgaan snel aan het veranderen is.
Voor de productie van het hoofdstuk over socialmediamarketing in het nieuwe Marketingfacts Jaarboek was het weer tijd voor een update van de cijfers over het gebruik van social media in Nederland. In...
Via Gerda van Doorn, Bart van Maanen
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.