Earlier this month the buzz via The Wall Street Journal was that Google was preparing to pump $100 million into video subsidiary YouTube, all of it targeted at the creation of original programming and premium "channels" featuring recurring, made-for-YouTube Web series.
The Social Brands 100 was compiled over a period of three months with the contribution of an external panel of social experts drawn from business, academia, media and communications, and Brandwatch, the social media analytics data provider.
KLM Royal Dutch Airlines is showing their great social DNA again. The airline has invested in a massive social media team and proves that smart social marketing is all about listening, dialogues and social interactions.
Since the first quarter just ended, Twitter's PR team decided to tweet updates stats regarding the state of Twitter today. Of them, the biggest is that Twitter saw a 41 percent increase in tweets per day (and a 38 percent increase in the U.
While the Detroit Red Wings hope to win their 12th Stanley Cup title at season's end, the club's social marketing staffers have already raised a celebratory banner after picking up Facebook "like" No. 500,000 last week. To commemorate the achievement, the Red Wings are giving away playoff game tickets via Facebook in a partnership with their communications sponsor AT&T.
We’ve spent the past six months here at SmartBlog on Social Media looking at different ways companies are using Facebook as a social commerce tool. Right now you can break down Facebook commerce efforts into three major schools:
1.Companies that blend social recommendations into their e-commerce applications. 2.Companies that allow users to browse on Facebook, but then push shoppers over to their e-commerce platform when the time comes to make an actual purchase. 3.Companies that allow users to browse and then place an order using their credit card without ever leaving Facebook.
Augmented reality technology has been used as part of many apps and promotions over the past few years. However, this has to be one of our favourite uses, an augmented reality toy concept devised by London design company Berg and Japanese ad agency Dentsu.
Professional social network LinkedIn has opened up access to a new developer platform today that should bring LinkedIn content, buttons, Twitter-esque "profile summaries" and more to websites throughout the Web.
One of the most packed sessions at this last's Web 2.0 Expo in San Francisco was "Measuring the Future: New Metrics for New Media," a solo talk given by Margaret Francis, Vice President of Product at Lithium, one of our top 10 social media monitoring vendors. "Social media is an effective way to create awareness of and interest in products and services," she told the 400 onlookers. So, how do you do that?
Brands place value on insights and loyalty, not spending. How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number.
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