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Facebook Places Grows Up

Facebook Places Grows Up | Social media news | Scoop.it

Over the next few months Facebook iterated as usual and began to expand its APIs and allow developers to manage new place creation and check-ins. Then, in November 2010, Facebook announced Deals, which enabled location owners to create deals, which could be used after checking in. But again, API access to Deals was limited to non-existent.

This week, Facebook Places and Deals are getting a major boost in functionality as well as a ton of developer love. Here's what's happening.
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Colgate Broadcasts Facebook 'Smiles' to London Tube Stations | ClickZ

Colgate Broadcasts Facebook 'Smiles' to London Tube Stations | ClickZ | Social media news | Scoop.it
In an effort created by VML London, the toothpaste brand on June 28 began offering "likers" the chance to upload photos on the brand's U.K. Facebook page. Such photos can then randomly appear on digital billboards in London, Liverpool, and Birmingham. The effort extends through the end of summer and looks to collect 1 million pictures of people smiling. If that goal is reached, Colgate has pledged £100,000 to Barnardo's, a longstanding U.K. charity focused on children's issues.
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Twitter Ads Harder to Ignore: ‘Promoted Tweets’ Coming to Your Timeline This Summer

Twitter Ads Harder to Ignore: ‘Promoted Tweets’ Coming to Your Timeline This Summer | Social media news | Scoop.it
As Twitter raises even more money, it's getting more serious about making money. It's going to let brands deliver ads to users' "timelines" by early August, following through on plans it has talked about for more than a year.
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Google+ Added $20 Billion To Google’s Market Cap | TechCrunch

Google+ Added $20 Billion To Google’s Market Cap | TechCrunch | Social media news | Scoop.it
How much is social worth to Google? Investors added $20 billion to Google’s market cap the first week after the launch of Google+ on June 28. A Morgan Stanley downgrade on Friday, brought the total down to $15.8 billion because of doubts whether Google will indeed be able to capitalize on new products such as Google+.
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5 Tips for QR Code Campaigns

5 Tips for QR Code Campaigns | Social media news | Scoop.it
#1: When tourists walk off the Staten Island Ferry they take a quick look around Staten Island then generally head right back to Manhattan. The ride tends to be much more impressive than the actual destination (no offense Staten Island).
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Online outreach helps a cafe make new fans and keep the old

Online outreach helps a cafe make new fans and keep the old | Social media news | Scoop.it
Back when its marketing strategy relied heavily on repeat customers and printed advertisements in free weeklies, the New York-based Nuyorican Poets Café was lacking measurable data for its investments and losing thousands of dollars.
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StumbleUpon sends more traffic to US websites than Facebook

StumbleUpon sends more traffic to US websites than Facebook | Social media news | Scoop.it
Web discovery engine StumbleUpon is now the biggest traffic driver among social media websites in the US, according to global web analytics service StatCounter.
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Facebook Will Launch In-Browser Video Chat Next Week In Partnership With Skype

Facebook Will Launch In-Browser Video Chat Next Week In Partnership With Skype | Social media news | Scoop.it
Earlier this week while visiting Seattle, Facebook CEO Mark Zuckerberg tipped off Seattle press that the company would be launching an...
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Google takes on Facebook with Google+ | News | M&M

Google takes on Facebook with Google+ | News | M&M | Social media news | Scoop.it
Google is to trial a suite of social products that can be accessed through a website and a browser toolbar under the name Google+.
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Facebook Is Quietly Testing First Major Redesign in Over a Year

Facebook Is Quietly Testing First Major Redesign in Over a Year | Social media news | Scoop.it
Ever since it debuted as TheFacebook in early 2004, the world's largest social network has undergone design changes both big and small...
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Update: Facebook Shuts Down Apps In Abrupt Policy Switch. Spartan Prelude?

Update: Facebook Shuts Down Apps In Abrupt Policy Switch. Spartan Prelude? | Social media news | Scoop.it
Facebook may be gearing up for a big, new attack on the mobile market with the so-called Project Spartan, but first, a little housekeeping.

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With AmEx Partnership, Foursquare May Prove Social Media's Real ROI

With AmEx Partnership, Foursquare May Prove Social Media's Real ROI | Social media news | Scoop.it
"At the end of the day, there is a shift happening where folks have to measure what engagement really means," says Tristan Walker, head of business development at Foursquare. "What is an impression worth?
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Survey - Social Media Use Nearly Doubles as Audiences Grow Older

Survey - Social Media Use Nearly Doubles as Audiences Grow Older | Social media news | Scoop.it
Social Media - Over the past two years, the number of people using social networking sites has nearly doubled, while the population of social networking users has shifted to older audience segments, according ...
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How Much Traffic Does Twitter Really Drive?

How Much Traffic Does Twitter Really Drive? | Social media news | Scoop.it
Twitter drives four times as much traffic as you think it does, say awe.sm co-founder Jonathan Strauss and his investor Mark Suster in a minor media assault today.
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Harry Potter and the Social Media Surge

Harry Potter and the Social Media Surge | Social media news | Scoop.it
Harry Potter and the Deathly Hallows Part 2 hits theaters on Friday. Here's a look at how Warner Bros. is marketing the film across digital and social channels.
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Google+ : Early access doesn’t mean early success

Google+ : Early access doesn’t mean early success | Social media news | Scoop.it
Unless you’ve been living under a rock for the past week, you’ll be aware of the huge buzz (no pun intended) surrounding Google+, the search giant’s latest foray into the world of social networking.
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Businesses failing to keep up with mobile consumers | News | M&M

Businesses failing to keep up with mobile consumers | News | M&M | Social media news | Scoop.it
Eighty-two percent of US consumers use their smartphone while shopping, but only 33% of businesses have an optimised site, according to Global Mobile Research: The Smartphone User and the Mobile Marketer, a joint study between Google and the Mobile...
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Facebook Conversations Do NOT Lead to More Views [New Data]

Facebook Conversations Do NOT Lead to More Views [New Data] | Social media news | Scoop.it
In my study understand the effects of "engaging in the conversation" in social media, Facebook was one of the places where I actually thought "conver...
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Ford Jumps Into Google+ With All Wheels | ClickZ

Ford Jumps Into Google+ With All Wheels | ClickZ | Social media news | Scoop.it
Never the social media wallflower, Ford is already busy testing Google's answer to Facebook.
On Friday it created two Google+ accounts, Ford Motor Company and Ford Europe, placing it among the first companies to test the nascent social platform for marketing.
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8 ways to find ideas for content that connects

8 ways to find ideas for content that connects | Social media news | Scoop.it
Over the last two years, I’ve had the amazing fortune to work with more than 20 different organizations in helping them either develop their social media...
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Google Ends Twitter Search Deal, For Now

Google Ends Twitter Search Deal, For Now | Social media news | Scoop.it
If you’ve been using Google (NSDQ: GOOG) to search for subjects across the web and on Twitter at the same time, you are out of luck, for now at least.
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Samsung brings first 3D campaign to iPad |

Samsung brings first 3D campaign to iPad | | Social media news | Scoop.it
Samsung has launched the world’s first mobile 3D advertising campaign to promote its Samsung Galaxy SII smartphone.
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7 signs that a social media "expert" doesn't know what they're talking about

7 signs that a social media "expert" doesn't know what they're talking about | Social media news | Scoop.it
News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.
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Tweet away, IOC tells London athletes

SYDNEY (Reuters) - Athletes at next year's London Olympics can blog and post comments on Twitter as long as it is not done for commercial purposes, the International Olympic Committee (IOC) has said.But...
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The Rise and Inglorious Fall of Myspace - BusinessWeek

The Rise and Inglorious Fall of Myspace - BusinessWeek | Social media news | Scoop.it
It once promised to redefine music, politics, dating, and pop culture. Rupert Murdoch fell in love with it. Then everything fell apart.
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