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News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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Twitter-powered billboard from Jell-O Pudding.

Twitter-powered billboard from Jell-O Pudding. | Social media news | Scoop.it
Here's a cool thing—a Twitter-powered billboard from Jell-O Pudding.
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Head in the cloud

Head in the cloud | Social media news | Scoop.it
Social networking is proving bigger than the dotcom boom, according to Deloitte Digital chief Peter Williams.
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HOW TO: Utilize Social Data More Effectively

HOW TO: Utilize Social Data More Effectively | Social media news | Scoop.it
Last year, American consumers posted more than a billion opinions about products and services online, according to data collected by my company. With peer influence playing such a prominent role in consumers’ purchase decisions, it’s no surprise many interactive marketers are tapping into that influence via viral marketing programs and influencer outreach.
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Google targets small business with AdWords Express

Google targets small business with AdWords Express | Social media news | Scoop.it
Google is looking to streamline the way that advertisers use its AdWords service through a new Express function.
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How Facebook Deals and Credits Can Crush Groupon

How Facebook Deals and Credits Can Crush Groupon | Social media news | Scoop.it
Groupon, Living Social and a host of imitators have grown Goliath-size revenue on the back of social media. Never in the history of commerce have billions of dollars changed hands so quickly and effortlessly. While many on Wall Street predict this will be the beginning of a mega-sized new industry, I predict Facebook Deals will destroy these couponing giants by loading its slingshot with its own arsenal: Facebook Credits.
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Curated Social Media Comes Of Age During Oslo Attacks | Fast Company

Curated Social Media Comes Of Age During Oslo Attacks | Fast Company | Social media news | Scoop.it
Professionally edited new media feeds kept concerned citizens informed, without having to sift through an unfiltered global reaction.
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Could Social Media Flub Cost You $4.3 Million?

Could Social Media Flub Cost You $4.3 Million? | Social media news | Scoop.it
What can a social media mistake cost your company in fines, litigation, or loss of customer trust? A new survey reveals some interesting data points.
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4 ways niche social networks are predicting the future of the Web

4 ways niche social networks are predicting the future of the Web | Social media news | Scoop.it
There might be nothing new under the sun — but there’s nothing on the Internet that hasn’t been cannibalized, repurposed, remixed, mashed up or outright stolen thousands and thousands of times. I don’t mean that in a pejorative way.
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Avoid These Five Personalization Mistakes

Avoid These Five Personalization Mistakes | Social media news | Scoop.it
Web personalization is certainly not a new marketing tactic, but it’s one that is becoming increasingly important. Our role as marketers and merchandisers is to create those “sticky” experiences that incite and excite customers to come back. And personalizing your customers’ Web experiences can go a long way in increasing engagement, conversion rates, and brand loyalty.
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How To Use Social Data - And How Not To!

How To Use Social Data - And How Not To! | Social media news | Scoop.it
We work with a lot of different types of marketers at Forrester, and we always customize the recommendations we deliver to different clients based upon their unique situations and needs. But over the past few years there's one piece of advice I've found myself giving nearly every company I work with: "Hire a listening vendor."
I love listening platforms and the social data they create; it's a powerful source of information that, used correctly, can make marketers and their programs more effective. But not enough marketers are taking advantage of these benefits.
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How Google+ Will Transform Search and Search Marketing

How Google+ Will Transform Search and Search Marketing | Social media news | Scoop.it
Google+ is gaining users faster than any social network ever before. After many stumbles, Google has finally built a social network that delivers value to consumers. That makes Google+ a bigger competitor to Facebook than anything we've seen.
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AmEx and Facebook team up on deals - USATODAY.com

AmEx and Facebook team up on deals - USATODAY.com | Social media news | Scoop.it
AmEx card holders who link their account through Facebook will get discounts and special offers based on their interests.
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Foursquare & Groupon Hook Up for Real-Time Deals

Foursquare & Groupon Hook Up for Real-Time Deals | Social media news | Scoop.it
Foursquare users in the U.S. and Canada will begin to discover Groupon’s daily deals in the Explore tab of the application beginning Friday.
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7 questions every social media strategy must be able to answer

7 questions every social media strategy must be able to answer | Social media news | Scoop.it
It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the best tools and tactics for the same reasons some people  can spend hours looking at new faucets or cabinet doors.
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Survey: Brands Should Look Beyond Facebook Fans | ClickZ

Survey: Brands Should Look Beyond Facebook Fans | ClickZ | Social media news | Scoop.it
ComScore and Facebook look at Starbucks and others to measure brand impressions beyond fans.
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Economist introduces stats app | News | M&M

Economist introduces stats app | News | M&M | Social media news | Scoop.it
The Economist is bringing its World in Figures book to iPhone and iPod users through a new app.
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How to Make Google+ Friends with Facebook and Twitter - Technology Review

How to Make Google+ Friends with Facebook and Twitter - Technology Review | Social media news | Scoop.it
A browser plug-in shows how easily the "big three" social networks could coexist.
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The Social Layer: Six Thoughts On Where Google Plus Is Going

The Social Layer: Six Thoughts On Where Google Plus Is Going | Social media news | Scoop.it
I've been deeply immersed in Google Plus for the last week or so, not only following what's being said about the service but actually using it, kicking the tires and making observations along the way.
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What Klout is Really Good For…

What Klout is Really Good For… | Social media news | Scoop.it
Bringing together a passion for technology, social networking, relationships, and marketing to help clients build communities that generate marketing ROI.
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Google+ Tips & Tricks: 10 Hints for New Users

Google+ Tips & Tricks: 10 Hints for New Users | Social media news | Scoop.it
From quicker sharing options to better content curation via savvy privacy settings, we've got 10 tips and tricks native to the new service that will have you Google Plussing like a pro.
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Social media : Marketing tool or legal nightmare?

Social media : Marketing tool or legal nightmare? | Social media news | Scoop.it
There are numerous internet-based interactive platforms that may be referred to as social media outlets, for example Facebook, Linkedin or Twitter.
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Social Media Mastery: Wisdom from the Leaders of Coca-Cola

Social Media Mastery: Wisdom from the Leaders of Coca-Cola | Social media news | Scoop.it
As social media marketers, we’re naturally in pursuit of identifying “who is doing it right.” We follow the feeds and influencers that ...
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Trends in Email, Mobile, and Social Marketing: Creating an Interactive Experience

Trends in Email, Mobile, and Social Marketing: Creating an Interactive Experience | Social media news | Scoop.it
Customer Relationships - Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ...
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Barry Diller, IAC Launch Proust, A Social Network For Nostalgic Seniors | Fast Company

Barry Diller, IAC Launch Proust, A Social Network For Nostalgic Seniors | Fast Company | Social media news | Scoop.it
Today, Barry Diller's IAC unveiled Proust.com, a memory-sharing service targeting nostalgic seniors going into their twilight years.
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