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News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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What's the R.O.I.? A Framework for Social Analytics

What's the R.O.I.? A Framework for Social Analytics | Social media news | Scoop.it

Not everything that can be counted counts, and not everything that counts can be counted.”
- Albert EinsteinSay hello to my little friends, R.O. & I.

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Survey finds promise in consumers' attitudes toward Promoted Tweets

Survey finds promise in consumers' attitudes toward Promoted Tweets | Social media news | Scoop.it
Most users are on Twitter to communicate with friends, get news or be entertained. But brands are making an impact..
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Blackberry launches cloud service

Blackberry launches cloud service | Social media news | Scoop.it
Blackberry is launching a cloud-based music service which allows users to build music libraries within their Blackberry Messenger (BBM) groups.
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Google Quietly Rolls Out The Chrome Extension To Bring +1 To The Entire Web

Google Quietly Rolls Out The Chrome Extension To Bring +1 To The Entire Web | Social media news | Scoop.it
You may recall that back in May, we spotted something in Google's "Dear Sophie" commercial: an unreleased +1 Chrome extension.
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Social Media Marketing at Dell: An Interview With Rishi Dave | ClickZ

Social Media Marketing at Dell: An Interview With Rishi Dave | ClickZ | Social media news | Scoop.it
Insights on tech and B2B social media marketing from an expert. First in a two-part series.
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How Big Is the “Social Discovery” Opportunity?

How Big Is the “Social Discovery” Opportunity? | Social media news | Scoop.it
Want to meet someone new with whom you share common interests or perhaps a location? Web services for that stuff are, oddly, kind of rare. But here are some companies that are trying.
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Strategy - The Future of Marketing Is Crowdsourced

Strategy - The Future of Marketing Is Crowdsourced | Social media news | Scoop.it
Strategy - Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building ...
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7 plug-ins that turn Google+ up to 11

7 plug-ins that turn Google+ up to 11 | Social media news | Scoop.it
Social networks have always had an uneasy relationship with customization. The earliest social networks gave you few customization options, if any.
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Red Bull’s smart use of social media and branded content

Red Bull’s smart use of social media and branded content | Social media news | Scoop.it
Red Bull is playing a smart game. Branded content is a huge area in social media at the moment but most brands get it so wrong by focusing on peppering their logo and branding on everything ...
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65% of online adults use social networking sites | Pew Research Center's Internet & American Life Project

Women maintain their foothold on social networking site use, and older Americans are still coming aboard. Most users describe their experiences in positive terms.
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4 Best Practices for Transitioning from Social Media to Social Business

We've hopped around from 'Web 2.0' to 'Social Media' to 'Enterprise 2.0' to our current spot on the 'Social Business' train, keeping all of our baggage in tow.
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Marketing Must Change: A Q&A with Michael Stelzner | MarketingProfs Daily Fix Blog

Marketing Must Change: A Q&A with Michael Stelzner | MarketingProfs Daily Fix Blog | Social media news | Scoop.it
MarketingProfs chief content officer Ann Handley interviews Michael Stelzner about his new book, Launch: How to Quickly Propel Your Business Beyond the Competition.
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Death To Banner Ads! Social Media Campaigns That Worked Without Them

Death To Banner Ads! Social Media Campaigns That Worked Without Them | Social media news | Scoop.it
Within the soft science of social media marketing touchy-feely concepts often arrive package as metrics.
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Yep, Google Is Serious About Daily Deals | Digital - Advertising Age

Yep, Google Is Serious About Daily Deals | Digital - Advertising Age | Social media news | Scoop.it
Just as Facebook and Yelp put the brakes on daily deals, Google is stepping on the accelerator by putting their offers where everyone will see them: Google.com.
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Social Media: The Three Big Myths

Social Media: The Three Big Myths | Social media news | Scoop.it
Recent Gallup research debunks significant myths regarding social media: that it helps companies efficiently acquire customers, that social networkers are all the same, and that social networking is an online-only phenomenon.
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Marketers Want Bigger Social Budgets -

Marketers Want Bigger Social Budgets - | Social media news | Scoop.it
Recent research conducted by Bizo has indicated promising results for anyone working in the social media industry. A whopping 65% of respondents have indicated they want to increase their social media marketing budgets.
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The End of Social Media 1.0

The End of Social Media 1.0 | Social media news | Scoop.it

From Social Network Fatigue to Deals Fatigue to Follow Fatigue, businesses are facing a crossroads at the intersection of social and media. Following the path of media continues a long tradition of what Tom Foremski refers to as “Social Media as Corporate Media.” Following the path of social is a journey towards relevance.

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5 Reputation Management Lessons from Prince, Dell and Beyond

5 Reputation Management Lessons from Prince, Dell and Beyond | Social media news | Scoop.it
Difficulties arise. Mistakes happen. Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous.
As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. But when the setback is embraced, reputation damage can be ameliorated and in some cases, even reversed.
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Has Google+ already peaked? - Hitwise Reports

The amount of time U.S. users spend on Google Inc.’s new social network has grown more slowly in recent weeks, according to Experian Hitwise, indicating that the service may struggle to make headway against Facebook Inc.
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How to integrate paid, earned and owned media on Facebook: 6-Step Blueprint

How to integrate paid, earned and owned media on Facebook: 6-Step Blueprint | Social media news | Scoop.it
How to use marketplace ads and sponsored stories to acquire and engage Facebook fans.
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Google+: 10 things it does better

Google+: 10 things it does better | Social media news | Scoop.it
Google+, Google's new social networking service, might cautiously be called a hit. With 25 million visitors at last count, Google+ may well be the fastest-growing social network to launch thus far.
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How Salesforce Tames Twitter for Big Business - BusinessWeek

How Salesforce Tames Twitter for Big Business - BusinessWeek | Social media news | Scoop.it
CEO Benioff is pushing new tools that harness the social Web, though early efforts have had mixed results...
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5 Time-Saving Tools to Add to Your Twitter Tool Belt

5 Time-Saving Tools to Add to Your Twitter Tool Belt | Social media news | Scoop.it

All this makes Twitter very attractive, but putting Twitter to work for you and establishing a firm reputation for whichever niche you're in isn't always easy. Making the most of Twitter in a time-saving, yet genuine manner, is the most important thing to consider. Here are 5 great Twitter tools to help you maximize your time on Twitter.

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11 ways to measure the value of social media

11 ways to measure the value of social media | Social media news | Scoop.it
This article is the third in a series of ongoing extracts from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that currently occurring.

Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
This extract, written by Econsultancy's US Vice President of Research, Stefan Tornquist, focuses on the ins and outs of measuring social media.
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