Recent Gallup research debunks significant myths regarding social media: that it helps companies efficiently acquire customers, that social networkers are all the same, and that social networking is an online-only phenomenon.
Recent research conducted by Bizo has indicated promising results for anyone working in the social media industry. A whopping 65% of respondents have indicated they want to increase their social media marketing budgets.
From Social Network Fatigue to Deals Fatigue to Follow Fatigue, businesses are facing a crossroads at the intersection of social and media. Following the path of media continues a long tradition of what Tom Foremski refers to as “Social Media as Corporate Media.” Following the path of social is a journey towards relevance.
Difficulties arise. Mistakes happen. Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous.
As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. But when the setback is embraced, reputation damage can be ameliorated and in some cases, even reversed.
The amount of time U.S. users spend on Google Inc.’s new social network has grown more slowly in recent weeks, according to Experian Hitwise, indicating that the service may struggle to make headway against Facebook Inc.
All this makes Twitter very attractive, but putting Twitter to work for you and establishing a firm reputation for whichever niche you're in isn't always easy. Making the most of Twitter in a time-saving, yet genuine manner, is the most important thing to consider. Here are 5 great Twitter tools to help you maximize your time on Twitter.
This article is the third in a series of ongoing extracts from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that currently occurring.
Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
This extract, written by Econsultancy's US Vice President of Research, Stefan Tornquist, focuses on the ins and outs of measuring social media.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.