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Social media news
News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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65% of online adults use social networking sites | Pew Research Center's Internet & American Life Project

Women maintain their foothold on social networking site use, and older Americans are still coming aboard. Most users describe their experiences in positive terms.
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4 Best Practices for Transitioning from Social Media to Social Business

We've hopped around from 'Web 2.0' to 'Social Media' to 'Enterprise 2.0' to our current spot on the 'Social Business' train, keeping all of our baggage in tow.
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Marketing Must Change: A Q&A with Michael Stelzner | MarketingProfs Daily Fix Blog

Marketing Must Change: A Q&A with Michael Stelzner | MarketingProfs Daily Fix Blog | Social media news | Scoop.it
MarketingProfs chief content officer Ann Handley interviews Michael Stelzner about his new book, Launch: How to Quickly Propel Your Business Beyond the Competition.
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Foursquare & Groupon Hook Up for Real-Time Deals

Foursquare & Groupon Hook Up for Real-Time Deals | Social media news | Scoop.it
Foursquare users in the U.S. and Canada will begin to discover Groupon’s daily deals in the Explore tab of the application beginning Friday.
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7 questions every social media strategy must be able to answer

7 questions every social media strategy must be able to answer | Social media news | Scoop.it
It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the best tools and tactics for the same reasons some people  can spend hours looking at new faucets or cabinet doors.
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Survey: Brands Should Look Beyond Facebook Fans | ClickZ

Survey: Brands Should Look Beyond Facebook Fans | ClickZ | Social media news | Scoop.it
ComScore and Facebook look at Starbucks and others to measure brand impressions beyond fans.
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Economist introduces stats app | News | M&M

Economist introduces stats app | News | M&M | Social media news | Scoop.it
The Economist is bringing its World in Figures book to iPhone and iPod users through a new app.
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How to Make Google+ Friends with Facebook and Twitter - Technology Review

How to Make Google+ Friends with Facebook and Twitter - Technology Review | Social media news | Scoop.it
A browser plug-in shows how easily the "big three" social networks could coexist.
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The Social Layer: Six Thoughts On Where Google Plus Is Going

The Social Layer: Six Thoughts On Where Google Plus Is Going | Social media news | Scoop.it
I've been deeply immersed in Google Plus for the last week or so, not only following what's being said about the service but actually using it, kicking the tires and making observations along the way.
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What Klout is Really Good For…

What Klout is Really Good For… | Social media news | Scoop.it
Bringing together a passion for technology, social networking, relationships, and marketing to help clients build communities that generate marketing ROI.
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Google+ Tips & Tricks: 10 Hints for New Users

Google+ Tips & Tricks: 10 Hints for New Users | Social media news | Scoop.it
From quicker sharing options to better content curation via savvy privacy settings, we've got 10 tips and tricks native to the new service that will have you Google Plussing like a pro.
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Social media : Marketing tool or legal nightmare?

Social media : Marketing tool or legal nightmare? | Social media news | Scoop.it
There are numerous internet-based interactive platforms that may be referred to as social media outlets, for example Facebook, Linkedin or Twitter.
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Social Media Mastery: Wisdom from the Leaders of Coca-Cola

Social Media Mastery: Wisdom from the Leaders of Coca-Cola | Social media news | Scoop.it
As social media marketers, we’re naturally in pursuit of identifying “who is doing it right.” We follow the feeds and influencers that ...
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5 Time-Saving Tools to Add to Your Twitter Tool Belt

5 Time-Saving Tools to Add to Your Twitter Tool Belt | Social media news | Scoop.it

All this makes Twitter very attractive, but putting Twitter to work for you and establishing a firm reputation for whichever niche you're in isn't always easy. Making the most of Twitter in a time-saving, yet genuine manner, is the most important thing to consider. Here are 5 great Twitter tools to help you maximize your time on Twitter.

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11 ways to measure the value of social media

11 ways to measure the value of social media | Social media news | Scoop.it
This article is the third in a series of ongoing extracts from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that currently occurring.

Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
This extract, written by Econsultancy's US Vice President of Research, Stefan Tornquist, focuses on the ins and outs of measuring social media.
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Twitter-powered billboard from Jell-O Pudding.

Twitter-powered billboard from Jell-O Pudding. | Social media news | Scoop.it
Here's a cool thing—a Twitter-powered billboard from Jell-O Pudding.
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HOW TO: Utilize Social Data More Effectively

HOW TO: Utilize Social Data More Effectively | Social media news | Scoop.it
Last year, American consumers posted more than a billion opinions about products and services online, according to data collected by my company. With peer influence playing such a prominent role in consumers’ purchase decisions, it’s no surprise many interactive marketers are tapping into that influence via viral marketing programs and influencer outreach.
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Google targets small business with AdWords Express

Google targets small business with AdWords Express | Social media news | Scoop.it
Google is looking to streamline the way that advertisers use its AdWords service through a new Express function.
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How Facebook Deals and Credits Can Crush Groupon

How Facebook Deals and Credits Can Crush Groupon | Social media news | Scoop.it
Groupon, Living Social and a host of imitators have grown Goliath-size revenue on the back of social media. Never in the history of commerce have billions of dollars changed hands so quickly and effortlessly. While many on Wall Street predict this will be the beginning of a mega-sized new industry, I predict Facebook Deals will destroy these couponing giants by loading its slingshot with its own arsenal: Facebook Credits.
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Curated Social Media Comes Of Age During Oslo Attacks | Fast Company

Curated Social Media Comes Of Age During Oslo Attacks | Fast Company | Social media news | Scoop.it
Professionally edited new media feeds kept concerned citizens informed, without having to sift through an unfiltered global reaction.
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Could Social Media Flub Cost You $4.3 Million?

Could Social Media Flub Cost You $4.3 Million? | Social media news | Scoop.it
What can a social media mistake cost your company in fines, litigation, or loss of customer trust? A new survey reveals some interesting data points.
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4 ways niche social networks are predicting the future of the Web

4 ways niche social networks are predicting the future of the Web | Social media news | Scoop.it
There might be nothing new under the sun — but there’s nothing on the Internet that hasn’t been cannibalized, repurposed, remixed, mashed up or outright stolen thousands and thousands of times. I don’t mean that in a pejorative way.
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Avoid These Five Personalization Mistakes

Avoid These Five Personalization Mistakes | Social media news | Scoop.it
Web personalization is certainly not a new marketing tactic, but it’s one that is becoming increasingly important. Our role as marketers and merchandisers is to create those “sticky” experiences that incite and excite customers to come back. And personalizing your customers’ Web experiences can go a long way in increasing engagement, conversion rates, and brand loyalty.
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