A study recently released by Burst Media looking at "What Mom Likes Online" generated interesting findings. Among them: "Most moms say online ads promoting products geared towards the family and home fall flat" and "Moms found these ads 'irrelevant or distracting'," but that "Online ads that offer product coupons, sales promotion codes and/or other incentives resonate better with moms." Other Burst Media findings...
Yesterday location-based social network Foursquare rolled out a substantial upgrade to its platform. Foursquare 3.0 includes improved discovery, recommendations, and rewards for its users. Those rewards are aimed ...
At Twitter and many other startups, most entrepreneurial energies and decisions are seen through one lens: product (and product functionality). But truly successful companies marry a smart product with an innovative business model.
A new study from the University at Buffalo in New York lends scientific evidence to what many of us already knew: Females who are more likely to base their self-worth on their appearance are also more likely to post photos and have wider networks on social networking sites.
As you've noticed by now, we're about a week into our latest experiment in troll-slaying with Facebook Comments. So far, the reactions have been very mixed and very interesting. Publicly, many of the reactions were initially negative. But that has been shifting as time has gone on. Privately, most of the reactions have been positive. But not all of them. We appreciate the feedback.
More importantly, is the system actually working? Well, yes — the real question is: is it working too well?
Advertisers have long contemplated a world in which they could contact people walking down the street with special offers and get them to change course and enter a store. There's been new movement this week to make that vision a reality.
Facebook has stepped firmly into Twitter's territory with the purchase of messaging start-up Beluga, sure to be pushing status updates to a phone near you any day now.
Beluga provides closed group messaging: users create "pods" and invite people to join them, messages addressed to the pod are then bounced out to pod members like an invitation-only Twitter feed, only without the public searchability. Beluga also lacks even Twitter's dubious business model, having no revenue at all – but that's OK now it is part of the Facebook empire.
Facebook has started 2011 off with a ton of announcements, such as the new business page features. Today, the social media giant made another step forward into getting itself even deeper into the lives of Internet users. Facebook announced that they have released a major upgrade to their commenting system.
Despite all our enthusiasms for the millennium, I remain a stalwart child of the '80s, the period when media underwent a mass detonation; when for the first time in human history a very large number of devices coincided in a relatively short period of time; when cable TV, personal computers, video-game consoles, VHS and pagers, cellphones and the internet all came to live under single roofs.
Groupon, the largest provider of online daily deals, is talking with cash-register makers about adding features that would make it easier for merchants and consumers to use its coupons, President Rob Solomon said.
Big consumer-products companies are going back to school. Businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected. Sprint, for example, supplies a class at Boston's Emerson College with smartphones and unlimited service in exchange for students working gratis on the company's local Internet push.
It’s interesting and mildly ironic that with so many prestige brands jumping on the f-commerce (Facebook e-commerce) train that it is a grocery brand, Heinz ketchup, showing the world (in our opinion) how smart f-commerce is done.
Y Combinator-backed AdGrok has raised $470,000 in angel funding from Chris Sacca, Russ Siegelman, Ben Narasin, TriplePoint Capital and Y Combinator.
Today, the startup, which launched in August 2010, is also announcing the general availability of AdGrok to users. AdGrok's web-based platform allows small businesses purchase contextual keywords on Google AdWords, without the cost of a SEM agency's work. The SaaS suggests keyword buys, carries them out, and then collects and displays stats about their performance. AdGrok essentially becomes a business' interface to AdWords, replacing Google's platform with a more user-friendly software.
U.K. Facebook exec Stephen Haines can imagine his company's social network supplanting in-house Web sites when it comes to companies reaching customers. Read this blog post by Stephen Shankland on Deep Tech.
I'm about to tell you a new story about stories—one you need to know because of all the other new things, social and digital, going on in the world. But before I do, let's make sure we're in sync on what has made "story" the stuff of life since the beginning of time. If you're a marketer, a blogger, a politician, an entrepreneur, a teacher, a parent, a corporate executive, a lawyer, or a human being in today's hyper-messaged world, you don't want to miss this.
It's putting in that extra social media hour at the end of the day. It's taking the time to do those two or three additional retweets. It's making a positive comment on a blog acknowledging someone when there's nothing in it for you
Email Marketing - Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms ...
Twitter Inc. is a hot property among investors, who are pumping up the company's valuation. But whether the start-up can live up to its multibillion-dollar appraisal depends on the likes of David Szetela, who holds the purse strings of numerous small and medium-sized advertisers. Mr. Szetela, owner of online-ad agency Clix Marketing in Louisville, Ky., has had his clients pay for ads on Google Inc.'s Web-search engine and on social-networking site Facebook Inc. But in January, a Twitter representative approached him to try advertising on the service, which lets users broadcast messages with 140 characters or less called tweets.