It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the best tools and tactics for the same reasons some people can spend hours looking at new faucets or cabinet doors.
All this makes Twitter very attractive, but putting Twitter to work for you and establishing a firm reputation for whichever niche you're in isn't always easy. Making the most of Twitter in a time-saving, yet genuine manner, is the most important thing to consider. Here are 5 great Twitter tools to help you maximize your time on Twitter.
This article is the third in a series of ongoing extracts from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that currently occurring.
Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
This extract, written by Econsultancy's US Vice President of Research, Stefan Tornquist, focuses on the ins and outs of measuring social media.
Last year, American consumers posted more than a billion opinions about products and services online, according to data collected by my company. With peer influence playing such a prominent role in consumers’ purchase decisions, it’s no surprise many interactive marketers are tapping into that influence via viral marketing programs and influencer outreach.
Groupon, Living Social and a host of imitators have grown Goliath-size revenue on the back of social media. Never in the history of commerce have billions of dollars changed hands so quickly and effortlessly. While many on Wall Street predict this will be the beginning of a mega-sized new industry, I predict Facebook Deals will destroy these couponing giants by loading its slingshot with its own arsenal: Facebook Credits.
There might be nothing new under the sun — but there’s nothing on the Internet that hasn’t been cannibalized, repurposed, remixed, mashed up or outright stolen thousands and thousands of times. I don’t mean that in a pejorative way.
Web personalization is certainly not a new marketing tactic, but it’s one that is becoming increasingly important. Our role as marketers and merchandisers is to create those “sticky” experiences that incite and excite customers to come back. And personalizing your customers’ Web experiences can go a long way in increasing engagement, conversion rates, and brand loyalty.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.