Augmented reality technology has been used as part of many apps and promotions over the past few years. However, this has to be one of our favourite uses, an augmented reality toy concept devised by London design company Berg and Japanese ad agency Dentsu.
Professional social network LinkedIn has opened up access to a new developer platform today that should bring LinkedIn content, buttons, Twitter-esque "profile summaries" and more to websites throughout the Web.
One of the most packed sessions at this last's Web 2.0 Expo in San Francisco was "Measuring the Future: New Metrics for New Media," a solo talk given by Margaret Francis, Vice President of Product at Lithium, one of our top 10 social media monitoring vendors. "Social media is an effective way to create awareness of and interest in products and services," she told the 400 onlookers. So, how do you do that?
Brands place value on insights and loyalty, not spending. How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number.
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If you own an iPhone or take a general interest in mobile applications, it can probably be assumed that you have heard and may likely use Instagram, a simple mobile application that allows users to snap a photo (or choose from an existing one within their albums), apply one of 11 different filters and quickly share across the social space.
The Social Brands 100 was compiled over a period of three months with the contribution of an external panel of social experts drawn from business, academia, media and communications, and Brandwatch, the social media analytics data provider.
KLM Royal Dutch Airlines is showing their great social DNA again. The airline has invested in a massive social media team and proves that smart social marketing is all about listening, dialogues and social interactions.
Since the first quarter just ended, Twitter's PR team decided to tweet updates stats regarding the state of Twitter today. Of them, the biggest is that Twitter saw a 41 percent increase in tweets per day (and a 38 percent increase in the U.
A couple weeks ago, after All Facebook spotted the ability to check-in to Facebook events, the social network confirmed to us that the feature would be launching shortly on the iPhone and their mobile-based touch site. Today, here it is.
Version 3.4 of Facebook's iPhone app actually has a few other nice updates as well. These include the ability to view your friends on a map from the Places area (and it uses Google Maps, not Bing Maps), an
Mobile - Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7.0 percentage points from the previous three-month period, according ...