Social media marketing is new, changing constantly, and for many, confusing as hell. Fortunately the nascent industry has no shortage of social gurus, ninjas, and wizards hawking their version of best practices to the masses.
As an email marketer (or any marketer), you can’t seem to go anywhere without hearing about Google+. From how fast it has grown (25 million+) to what it is (a new way to share) and what it isn’t (a Facebook killer). Google+ is everywhere.
Data on Most Engaging Shows -- and Who They Engage -- Help to Direct Marketer Dollars.
Match the entire universe of tweeting TV viewers against all the folks that follow brands on Twitter. What do you find? That 15% of followers of erectile-dysfunction-medication brand Cialis also follow "Dancing with the Stars," a larger share than any other brand. As for "American Idol," it isn't big-budget sponsors Ford, Coca-Cola or AT&T that share the most overlap with the show on Twitter, it's Disney, Blackberry and Verizon.
You might not have heard of Tout, but some big people have. People like Shaquille O'Neal, the 7-foot-1 former NBA star, and Li Ka-shing, one of Asia's richest men.
They're both backing the San Francisco stealth startup, which spun out this spring from venerable research lab SRI. It makes a sort of "video Twitter" that major TV networks and more than 150,000 regular folks are using to create 15-second mobile videos, then share them on Facebook and other social networks.
Certainly not a statement you would expect to hear from the person formerly known as @ComcastCares, but I think it is an important perspective to consider if we are to build stronger relationships with customers.
For years, companies have chased and measured “stickiness” – the amount of time spent on a website – as the holy grail of brand engagement. But what if stickiness doesn’t matter anymore? What if the amount of time users spend with a brand is shrinking? Does that mean the brand is faltering? Not necessarily.
Web Sites - Today, call to action buttons provide valuable insight into your prospects' minds. Learn how calls to action can be a lead-generation tool that engages and converts website visitors—and four key ...
As Facebook introduces "frictionless" media sharing, epic Timelines for every user and continuing "engagement" land-grabs beyond, Mark Zuckerberg's dorm-room project is becoming, quite simply, the media world's black hole, and effectively devaluing the rest of the non-Facebook web in the process.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.