The New York Times, Buzzfeed, NBC News and NatGeo began publishing some of their articles directly on Facebook Wednesday. The stories -- called Instant Articles -- appear in the social media giant's News Feed.
As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trending and entice more users to join the conversation.
Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads. Twitter doesn't offer Periscope ads yet, but a campaign from Nestlé this weekend shows how marketers can still work slick marketing into the buzzy app.
Silicon Valley billionaire Sean Parker is taking the wraps off his long-awaited social network for politics, Brigade, saying it is one step toward tackling a problem that his former company, Facebook, hasn’t managed to solve. Parker said he’s been thinking about how technology can help better engage Americans in political life since about...
Facebook in-app search accelerates need for brands to invest in interesting content, Facebook's new in-app search launch may help the platform stay relevant for users, says Abbey Torrance, digital account manager at global media agency Carat, but brands need to up the stakes on content. | Marketing Magazine
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