When Emily White was a teenager—way back in the 1990s—she’d rush home from school, pick up the telephone, and gab with her friends for hours. “I don’t remember anything about those conversations,” she says. “But I felt awesome afterward.” That, she explains, is what today’s teenagers are doing on Snapchat. White is the first chief…
Twitter’s Vine app only launched in January 2013 but has become a powerful network of new stars attracting the attention of the TV and music industries. Its top Viners have millions of fans and draw large crowds on the increasingly popular real-world tours, where they appear with digital stars from YouTube.
Just 5% of US adult internet users have made a purchase on a social network, according to research. What could help spark their interest? Social networkers say they would be more likely to buy via such platforms if they know their credit card information is secure and that their purchases won't be shared.
Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a unique malady of his—he's a professional sword swallower but has trouble swallowing his vitamin pills without gagging.
A new crop of digital marketing companies are scanning and storing photos people share on services like Instagram and Pinterest to draw insights for big-brand advertisers. The startups’ efforts are raising fresh privacy concerns about how photo-sharing sites convey the collection of personal data to users.
What is the ROI of social media digital marketing? The author performed extensive research on the topic to provide recommendations for CIOs and IT organizations on how to get involved with their companies' social media and digital marketing initiatives.