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Choose your weapon: SEO or social media?

Choose your weapon: SEO or social media? | Social media news | Scoop.it
Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?
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Social media news
News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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6 Essential Social Media Lessons From Top Executives

6 Essential Social Media Lessons From Top Executives | Social media news | Scoop.it
Learn six essential social media best practices from the execs who do them best.
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(Infographic) How to mind your manners on social media

(Infographic) How to mind your manners on social media | Social media news | Scoop.it
Have you been loyally posting your brand photos on all of your social media platforms, and just aren’t getting the loyal turnout you’ve been expecting? Do
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Paid Social Ads Convert More Customers - eMarketer

Paid Social Ads Convert More Customers - eMarketer | Social media news | Scoop.it
Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. However, for the most part, social media is not the last or only touch in consumers' path to purchase—it's typically in the middle.
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Nissan: Royal Baby ad

Nissan: Royal Baby ad | Social media news | Scoop.it
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Twitter Tests Mobile Commerce With 'Buy' Button

Twitter Tests Mobile Commerce With 'Buy' Button | Social media news | Scoop.it
Twitter wants its users to more easily move from a tweet to a shopping cart, with the company unveiling its first foray into e-commerce on Monday.
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Facebook Generation Rekindles Expectation of Privacy Online

Facebook Generation Rekindles Expectation of Privacy Online | Social media news | Scoop.it
As our online personal information has become less and less personal, the privacy pendulum may now ready to switch directions.
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Facebook Targets Ads Based on Cell Signal Strength

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The Technical Secret To The Success Of The Ice Bucket Challenge

The Technical Secret To The Success Of The Ice Bucket Challenge | Social media news | Scoop.it
Saved you a click: autoplay.
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Jeroen Lugtigheid's curator insight, August 29, 6:28 AM

Een artikel het succes van de Ice Bucket Challenge mede toeschrijft aan de autoplay functie van Facebook. Of het helemaal waar, is de vraag maar het geeft wat interessante inzichten in social media.

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3 social video trends to implement in your content marketing

3 social video trends to implement in your content marketing | Social media news | Scoop.it
While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role of video in content marketing.
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donhornsby's curator insight, August 27, 8:53 AM

(From the article): In order to get the results you’re aiming for, you need to adjust your content strategy to fit who’s viewing, where they’re viewing, and with what. Current trends suggest that young people are largely viewing video content on social media platforms and/or via smartphones and tablets. To communicate with people, it’s necessary to meet them where they’re at. Take advantage of these trends to put together fresh, fun video marketing accessible across platforms and devices.

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Instagram Announces Account Insights, Ad Insights, Ad staging

Instagram Announces Account Insights, Ad Insights, Ad staging | Social media news | Scoop.it
Instagram today announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new... Keep reading →
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12 Techniques We Use to Architect Virality into Content

12 Techniques We Use to Architect Virality into Content | Social media news | Scoop.it
The trick to consistent virality in your content is not creating viral content, but putting viral hooks into it so it improves the chances to go viral.
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Uber launches drug store delivery service

Uber launches drug store delivery service | Social media news | Scoop.it
Uber introduced a trial service Tuesday offering on-demand delivery of medicine, toiletries and other drug store products.
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Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation | Social media news | Scoop.it
There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers.
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3 social marketing tools that come with super powers

3 social marketing tools that come with super powers | Social media news | Scoop.it
Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper into some of my favorit
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Are Companies Ready to Finally Kill Email?

Are Companies Ready to Finally Kill Email? | Social media news | Scoop.it
Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?
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Marketers Jump on Apple Event, Attempt to Hijack Twitter

Marketers Jump on Apple Event, Attempt to Hijack Twitter | Social media news | Scoop.it
marketers just can't resist a live event, even when it's for another brand.
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Verizon Is Trying to Make Any Car a Zipcar

Verizon Is Trying to Make Any Car a Zipcar | Social media news | Scoop.it
Zipcar, the affordable, rent-by-the-hour car sharing service of choice in urban areas, is about to get some competition from… Verizon, of all companies. The wireless service provider announced its "Auto Share" service, which enables any car to become a Zipcar.
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From the Facebook of Fashion Fit, a Purpose for Selfies

From the Facebook of Fashion Fit, a Purpose for Selfies | Social media news | Scoop.it
It’s an Internet Age-old riddle: How do you know if clothing you buy online is going to fit and -- more important -- flatter you?
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Facebook’s Feeds Give Videos a Boost

Facebook’s Feeds Give Videos a Boost | Social media news | Scoop.it
Facebook is announcing new tools for video producers, as use of the network to share video grows.
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Instagram and Facebook users, beware! Companies are scanning your photos

Instagram and Facebook users, beware! Companies are scanning your photos | Social media news | Scoop.it
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What Marketers Need to Know About Twitter's Timeline Changes

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Wall Street's internet darlings require an endless supply of idiots

Wall Street's internet darlings require an endless supply of idiots | Social media news | Scoop.it
Sharing Economy? Mug Economy, more like
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Jeroen Lugtigheid's curator insight, September 6, 6:19 AM

Een zeer kritisch artikel over Kickstarter en andere onderdelen van de nieuwe 'deeleconomie' op internet waar slechts sommigen de vruchten van lijken te plukken en de mensen die er het meeste tijd en geld in steken met niks achterblijven. Helder en stemt tot nadenken over de huidige crowdsourcing/funding modellen.

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Twitter Timelines: Now More Than What You Follow

Twitter Timelines: Now More Than What You Follow | Social media news | Scoop.it
Twitter users who have complained about tweets that appear misplaced in their timeline should take note: This isn’t simply an experiment. Twitter acknowledged users will see tweets from accounts they haven’t chosen to follow.
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12 Techniques We Use to Architect Virality into Content

12 Techniques We Use to Architect Virality into Content | Social media news | Scoop.it
The trick to consistent virality in your content is not creating viral content, but putting viral hooks into it so it improves the chances to go viral.
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What Facebook doesn’t show you

What Facebook doesn’t show you | Social media news | Scoop.it
Tim Herrera cataloged every piece of content in his News Feed, and every piece of content his friends posted, for a 7-hour period. The difference between the two might startle you.
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