Dick Costolo, chief executive of the social network, sketched out his plans for bringing in new revenue, from showing more ads in the feeds of Twitter users to helping brands hire popular users to create sponsored video content.
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked to identify the most troubling trend among agencies.
Marketing’s war with social media rages on. In one corner, you have the Twitterverse—a temperamental beast that never sleeps, is always hungry, and changes shape on a minute-by-minute basis. In the other corner are community managers, marketers, and every possible noun you can affix to ‘social media’ (ninja, maven, expert, dilettante, etc.) The two contenders…
Instagram has become a visual version of the real-time news stream that Twitter invented. And with 300 million monthly active users, it’s beating out the little blue bird to become the dominant mass messaging platform.
KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit effort generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while inspiring plenty of other examples.
Nearly a third (32%) of consumers who share content with other people digitally say they do it via so-called "dark social" channels such as email, SMS or other peer-to-peer platforms that are not as easy to see and monitor as so-called "light social" networks such as Facebook, Twitter, Instagram and Pinterest. The self-reported findings, which come from a survey of more than 9,000 consumers in October by Tpoll, are interesting, because they indicate consumers are greatly underestimating their actual use of dark social channels when compared with actual behavioral tracking of content sharing.
So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they can to upgrade their social media tactics, even if the platforms haven’t officially sanctioned such activities yet.
Marketers are increasingly turning to social networks such as Facebook and Twitter in an attempt to start "conversations" and "relationships" with consumers. According to research firm Forrester, they might be wasting their time and money doing so.
A prominent investment bank recently raised its target on Facebook's stock to $102 per share. If Facebook does hit that number, the company will be worth $285 billion, or about 84% of Google's value as I write this. The increase is the result of Facebook's launch of the Facebook Audience Network (FAN), which they predict will drive $1.1 billion in incremental revenue to Facebook in 2016, and more than $5 billion by 2020. Many analysts miss where this revenue comes from. The likely loser in FAN's growth is the AdSense/Google Display Network. Here I provide a brief overview of FAN and explain why it is likely to grow at the expense of AdSense.
Ah, new year prediction posts. We’ve dabbled, to be sure. The format can be yawn-inducing, but within some of these lists, one finds truly thought-provoking glimpses into an imagined future. That’s why we’re going to alter the criteria a bit here to favor the fascinating over the likely. What follows are five of the most …
Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's why brands such as the National Basketball Association, BMW, Ellen and GoPro regularly beat out competitors in their categories.
“Don’t for a minute think that what social media analytics are showing you is a representative picture of how your customers as a whole see you,” cautions Alexandra Samuel VP of Social Media at tech company Vision Critical . Since the most enthusiastic users of social are atypical as customers, she says “then [...]
Facebook's rollout of Atlas has the potential to change how ads are targeted and measured across the digital spectrum. Executives at Facebook explain to eMarketer how Atlas works and how it will change things for marketers.
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code.
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That [...]
Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders familiar with the special program.
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