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Facebook redesigns its ad buying and reporting tools to help businesses meet ‘objectives’

Facebook redesigns its ad buying and reporting tools to help businesses meet ‘objectives’ | Social media news | Scoop.it
Facebook today announced it has redesigned its ad buying and reporting tools to be objective-based and has given marketers the option to select the placement of their ads. Both features ...
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Social media news
News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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How Vine makes tomorrow’s stars in six seconds flat

How Vine makes tomorrow’s stars in six seconds flat | Social media news | Scoop.it
Twitter’s Vine app only launched in January 2013 but has become a powerful network of new stars attracting the attention of the TV and music industries. Its top Viners have millions of fans and draw large crowds on the increasingly popular real-world tours, where they appear with digital stars from YouTube.
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[Survey] How to Make Social Commerce More Appealing

[Survey] How to Make Social Commerce More Appealing | Social media news | Scoop.it
Just 5% of US adult internet users have made a purchase on a social network, according to research. What could help spark their interest? Social networkers say they would be more likely to buy via such platforms if they know their credit card information is secure and that their purchases won't be shared.
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This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid | Social media news | Scoop.it
Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a unique malady of his—he's a professional sword swallower but has trouble swallowing his vitamin pills without gagging.
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Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand Publishers Are Ditching Facebook in Favor of Microsites | Social media news | Scoop.it
Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network.
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Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors | Social media news | Scoop.it
industrial marketers have been slow to embrace social media, but it's time for them to stop ignoring this important channel, jason abbate writes.
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How to Use Social Psychology to Improve Your Marketing

How to Use Social Psychology to Improve Your Marketing | Social media news | Scoop.it
Are you planning a social media campaign? Discover the social psychology concepts used by ALS to achieve overwhelming success and how you can use them.
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Facebook Relaunches Atlas With Agency Sign-On

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3 social marketing tools that come with super powers

3 social marketing tools that come with super powers | Social media news | Scoop.it
Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper into some of my favorit
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Jeroen Lugtigheid's curator insight, September 22, 3:29 AM

Via Željko Krizmanić kwam ik op dit handige artikel met social marketing tools. Handig voor de social media marketeer die graag nog wat extra tools in zijn sociale gereedschapskist heeft. 

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Are Companies Ready to Finally Kill Email?

Are Companies Ready to Finally Kill Email? | Social media news | Scoop.it
Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?
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Marketers Jump on Apple Event, Attempt to Hijack Twitter

Marketers Jump on Apple Event, Attempt to Hijack Twitter | Social media news | Scoop.it
marketers just can't resist a live event, even when it's for another brand.
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Verizon Is Trying to Make Any Car a Zipcar

Verizon Is Trying to Make Any Car a Zipcar | Social media news | Scoop.it
Zipcar, the affordable, rent-by-the-hour car sharing service of choice in urban areas, is about to get some competition from… Verizon, of all companies. The wireless service provider announced its "Auto Share" service, which enables any car to become a Zipcar.
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From the Facebook of Fashion Fit, a Purpose for Selfies

From the Facebook of Fashion Fit, a Purpose for Selfies | Social media news | Scoop.it
It’s an Internet Age-old riddle: How do you know if clothing you buy online is going to fit and -- more important -- flatter you?
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Facebook’s Feeds Give Videos a Boost

Facebook’s Feeds Give Videos a Boost | Social media news | Scoop.it
Facebook is announcing new tools for video producers, as use of the network to share video grows.
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Finding There Were Too Many Apps for That, Second-Screen Startups Try Plan B

Finding There Were Too Many Apps for That, Second-Screen Startups Try Plan B | Social media news | Scoop.it
many of the second-screen startups that were going to change how america watched tv -- and how advertisers bought it -- are now going back to the drawing board.
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Facebook Is Partnering With Stripe to Power "Buy" Button

Facebook Is Partnering With Stripe to Power "Buy" Button | Social media news | Scoop.it
Stripe adds Facebook to its list of impressive partnership deals.
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How Facebook is courting publishers

How Facebook is courting publishers | Social media news | Scoop.it

he social network has built a formidable group of former journalist and publishing execs to forge partnerships with media companies new and old.

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Could Twitter replace cookies?

Could Twitter replace cookies? | Social media news | Scoop.it
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Pinterest Plans to Help Advertisers Track Performance

Pinterest Plans to Help Advertisers Track Performance | Social media news | Scoop.it
Pinterest today shared its latest plans for Promoted Pins, the social network’s advertising and monetization scheme. The company explains it will be updating its Privacy Policy on October 19, 2014... Keep reading →
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Celebs turn to chat apps as cozier alternatives to Twitter, Facebook

Celebs turn to chat apps as cozier alternatives to Twitter, Facebook | Social media news | Scoop.it
With 21 million people following her on Facebook and 18 million on Twitter , pop singer Ariana Grande can't personally chat with each of her loves, as she affectionately calls her fans.
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6 Essential Social Media Lessons From Top Executives

6 Essential Social Media Lessons From Top Executives | Social media news | Scoop.it
Learn six essential social media best practices from the execs who do them best.
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(Infographic) How to mind your manners on social media

(Infographic) How to mind your manners on social media | Social media news | Scoop.it
Have you been loyally posting your brand photos on all of your social media platforms, and just aren’t getting the loyal turnout you’ve been expecting? Do
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Paid Social Ads Convert More Customers - eMarketer

Paid Social Ads Convert More Customers - eMarketer | Social media news | Scoop.it
Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. However, for the most part, social media is not the last or only touch in consumers' path to purchase—it's typically in the middle.
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Nissan: Royal Baby ad

Nissan: Royal Baby ad | Social media news | Scoop.it
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Twitter Tests Mobile Commerce With 'Buy' Button

Twitter Tests Mobile Commerce With 'Buy' Button | Social media news | Scoop.it
Twitter wants its users to more easily move from a tweet to a shopping cart, with the company unveiling its first foray into e-commerce on Monday.
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Facebook Generation Rekindles Expectation of Privacy Online

Facebook Generation Rekindles Expectation of Privacy Online | Social media news | Scoop.it
As our online personal information has become less and less personal, the privacy pendulum may now ready to switch directions.
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