Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. However, for the most part, social media is not the last or only touch in consumers' path to purchase—it's typically in the middle.
Zipcar, the affordable, rent-by-the-hour car sharing service of choice in urban areas, is about to get some competition from… Verizon, of all companies. The wireless service provider announced its "Auto Share" service, which enables any car to become a Zipcar.