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Basically Every Apple Rival Bought Twitter Ads Against The iPhone Event Today

Basically Every Apple Rival Bought Twitter Ads Against The iPhone Event Today | Social media news | Scoop.it
Including Nokia, Samsung, Microsoft, and others. This is what the new monetized internet looks like.
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Social media news
News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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Agencies Model Newsrooms for Real-Time Marketing

Agencies Model Newsrooms for Real-Time Marketing | Social media news | Scoop.it
The Publicis Newsdesk monitors social media channels for clients and identifies real-time opportunities for a brand to jump in on a conversation. Madison Avenue has long been home to creative gurus who had months to produce an advertising campaign.  But an explosion of social media has pushed ad firms to work at faster paces and [...]
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Why It's Hard to Be a Brand On Instagram

Why It's Hard to Be a Brand On Instagram | Social media news | Scoop.it
instagram posts from the biggest global brands still need to be published from a phone, and they can't be scheduled in advance.
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The Design Thinking Behind Twitter’s Revamped Profiles | Design | WIRED

The Design Thinking Behind Twitter’s Revamped Profiles | Design | WIRED | Social media news | Scoop.it
An exclusive interview with the design mind behind the much-discussed new profile pages.
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What will social media's giants look like in 5 or 10 years?

What will social media's giants look like in 5 or 10 years? | Social media news | Scoop.it
Five years ago, Facebook trailed MySpace and Twitter was busy harpooning its Fail Whale. Where will they be in five more? Experts tell us.
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Calm Down. Facebook Is Not Screwing You.

Calm Down. Facebook Is Not Screwing You. | Social media news | Scoop.it
It's time to stop blaming the imaginary bogeyman and to start to understand how Facebook works.
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Brands Experiment With Twitter's New Photo Collages

twitter is letting users share up to four photos at a time, and brands are already testing it to pack more content into tweets.
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Is Facebook Too Big to Care?

Is Facebook Too Big to Care? | Social media news | Scoop.it
The social network has made some recent moves that suggest it is determined to follow its own path, regardless of what outsiders think.
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People Mag Allowing Celebs to Publish Directly to People.com

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Facebook Expands Lookalike Audiences to Target More Users

Facebook Expands Lookalike Audiences to Target More Users | Social media news | Scoop.it
Facebook today expanded its advertising tool Lookalike Audiences to allow advertisers to target new users based on people who visit their websites, use the
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Trriger's curator insight, March 27, 9:22 AM

A better way to get a more relevant audience to the fan page.

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What you're getting wrong about customer referrals

What you're getting wrong about customer referrals | Social media news | Scoop.it
Across business categories, we’ve all heard that referrals are the best source of new business for your brand. We agree that what existing customers commun
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Twitter Rolls Out Easier, Faster Video Playback

Twitter Rolls Out Easier, Faster Video Playback | Social media news | Scoop.it
Twitter has begun rolling out a new platform for hosting video that gives iPhone and Android phone users a preview of a video clip in their feeds and allows them to play it with a single click.
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Analsys: Facebook Is Still Failing Marketers

Analsys: Facebook Is Still Failing Marketers | Social media news | Scoop.it
Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion.
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Las Vegas Startup Banjo Raises $16M to Become ‘TiVo for Social Media’

Las Vegas Startup Banjo Raises $16M to Become ‘TiVo for Social Media’ | Social media news | Scoop.it
A former chief mechanic to Nascar teams, Damien Patton, has raised $16 million for his social-media startup, Banjo.
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4 Twitter campaigns that went horribly wrong

4 Twitter campaigns that went horribly wrong | Social media news | Scoop.it
We all know social media sites like Facebook and Twitter are some of the best marketing tools for a business. But what happens when tweets go wrong? Eve
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Viacom Looks to Set Social Media Guarantees

Viacom Looks to Set Social Media Guarantees | Social media news | Scoop.it
viacom will test a new social media platform with clients in upfront with the goal of setting social guarantees.
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[STUDY] Twitter and Facebook Wield Little Influence on TV Watching

[STUDY] Twitter and Facebook Wield Little Influence on TV Watching | Social media news | Scoop.it
New research suggests that when Americans decide to watch a television show, they’re not paying much attention to social networks.
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Do People Complain More On Twitter Or On Facebook?

Do People Complain More On Twitter Or On Facebook? | Social media news | Scoop.it
In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2,500 direct user interactions with 20 leading brands on Facebook, Twitter, and Google Plus.
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The Anatomy of a Forgotten Social Network - Tumblr

The Anatomy of a Forgotten Social Network - Tumblr | Social media news | Scoop.it
While network scientists have been poring over data from Twitter and Facebook, they’ve forgotten about Tumblr. Now they’ve begun to ask how this network differs from the rest.
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Brand-Building With F-Bombs: Small Biz Looks To Twitter

Brand-Building With F-Bombs: Small Biz Looks To Twitter | Social media news | Scoop.it
Richard Easton loves the mixed grill special at Mangal 2, a family-owned Turkish restaurant in the gentrifying East London neighborhood of Dalston. What first drew him, though, wasn’t the food. It was the sassy, profanity- laden commentary on the restaurant’s Twitter feed.
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Foursquare's New Ads Tap Twitter and Require $100K Commitment

Foursquare's New Ads Tap Twitter and Require $100K Commitment | Social media news | Scoop.it
Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source.
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Klout acquired for $200 million by Lithium Technologies - Fortune Tech

Klout acquired for $200 million by Lithium Technologies - Fortune Tech | Social media news | Scoop.it
It's official: the once-controversial social scoring startup has been scooped up.
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Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing

Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing | Social media news | Scoop.it
ADOTAS – Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a [...]
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Imel Seda's curator insight, March 27, 5:52 AM

Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing

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Got $1 Million? Pinterest Would Like to Sell You an Ad

Got $1 Million? Pinterest Would Like to Sell You an Ad | Social media news | Scoop.it
pinterest is seeking commitments between $1 million and $2 million and cpms between $30 and $40.
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Facebook to marketers: Expect drop in News Feed distribution

Facebook to marketers: Expect drop in News Feed distribution | Social media news | Scoop.it
The company is telling Page owners to expect status updates to reach a smaller percentage of fans. Read this article by Jennifer Van Grove on CNET News.
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Facebook and its journey from social network to ad network in less than a year

Facebook and its journey from social network to ad network in less than a year | Social media news | Scoop.it
Facebook and its journey from social network to ad network in less than a year, It's not celebrating 10 years of Facebook that we should be talking about; it's how Facebook seems to have changed what it is without telling anyone, writes Chris Buckley, director of digital engagement at TMW. | Marketing Magazine
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Rodrigo Mesquita's curator insight, March 21, 2:44 PM

"Facebook has scale. It has consumer interaction, data, the ability to control its environment, the context of use (device, time and location) and for now, it has the ear of brands and media agencies. If ever there was a time when digital could smash through that budget glass ceiling, it's now."


vejo ambientes (ferramentas, plataformas) como o facebook como as novas praças de discussão, antes circunscritas à relação com um jornal, depois a rádio, as tvs, que também compunham a praça, o papel da praça: o ponto de encontro para a reflexão.


vejo assim porque nasci dentro de um jornal na perspectiva da redação. de vez em quando, temo o impacto no curto prazo do novo processo de informação - com o indivíduo no centro - na forma de nos relacionarmos entre nós e com as instituições, que não  se formaram em função do nosso mundo. e hoje são lerdas, burocráticas. andam na velocidade da era industrial.


é por isso que aconselho a leitura de artigos como este.  uma boa análise da evolução de uma das praças até agora usada intensamente por nós.