The Publicis Newsdesk monitors social media channels for clients and identifies real-time opportunities for a brand to jump in on a conversation. Madison Avenue has long been home to creative gurus who had months to produce an advertising campaign. But an explosion of social media has pushed ad firms to work at faster paces and [...]
In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2,500 direct user interactions with 20 leading brands on Facebook, Twitter, and Google Plus.
Richard Easton loves the mixed grill special at Mangal 2, a family-owned Turkish restaurant in the gentrifying East London neighborhood of Dalston. What first drew him, though, wasn’t the food. It was the sassy, profanity- laden commentary on the restaurant’s Twitter feed.
Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source.
Facebook and its journey from social network to ad network in less than a year, It's not celebrating 10 years of Facebook that we should be talking about; it's how Facebook seems to have changed what it is without telling anyone, writes Chris Buckley, director of digital engagement at TMW. | Marketing Magazine