Facebook, Google and Twitter are trouncing everyone else when it comes to selling mobile ads. But they may also deserve credit if publishers, ad brokers and other online services start to see more traction in their mobile businesses, industry executives say.
Talk of extending Twitter's character limit caused a bit of a tweet storm on Tuesday after Re/code reported that the San Francisco-based company is considering changing the 140-character model to as long as 10,000 characters.
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others.
Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves and see others. And it's having the same impact on brands.
Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems to have a lot of branding potential.
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