Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code.
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That [...]
Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders familiar with the special program.
Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team will be presenting, but the chance that the social network may be moving into the sphere of original programming seems likely.
After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW.
IHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The marketing effort has racked up 5.7 million impressions—likes, shares, views—in the first week on the photo-sharing app, according to iHeartRadio. The five-week campaign (which runs through Nov.
So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they can to upgrade their social media tactics, even if the platforms haven’t officially sanctioned such activities yet.
Marketers are increasingly turning to social networks such as Facebook and Twitter in an attempt to start "conversations" and "relationships" with consumers. According to research firm Forrester, they might be wasting their time and money doing so.
Every company has potentially untapped resources in its employees. This MarketingSherpa case study takes a look at how one B2B business was able to leverage its internal resources and grow its organic website traffic and social audience, and generate new leads. Read on to find out how the director of marketing of YouEarnedIt was able to engage this internal audience.
For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is the mobile app's first brand campaign, and the food-driven creative clearly takes on Yelp and Urbanspoon.