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The convergence of media is a hot topic, but there’s a much more disruptive story at play. Just as the lines blur between paid, owned, and earned,
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Apple has acquired social-media analytics firm Topsy Labs for more than $200 million, according to people familiar with the matter. The startup specializes in Twitter data.
Instagram may ring in the new year with a brand new messaging feature that includes Instagram.com email addresses, according to a report.
A new study from Kenshoo finds that advertising on Facebook may bolster the performance of existing paid search marketing campaigns.
Twitter introduced 'age gate' screening over a year ago in order to make the platform more legally sound for 'adult' brands like liquor and beer vendors...
60 percent of social shopping starts on Facebook. 15 percent starts on Pinterest, and a little five percent wedge begins on Twitter. But there's one network you've probably never heard of that driv...
Pinterest is today, at long last, finally releasing its first API for developers, which will let third party sites embed Pinterest pins, and make it easier to..
Flickr In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked. You read that correctly. Myspace, the
teens are checking facebook less often, but advertisers say it's still the best way to reach them at scale.
Mr. Zuckerberg: Facebook is failing marketers.
The social network is now worth $3.8 billion, more than many legitimate sites.
LinkedIn Corp., the professional- networking site with more than 238 million members, expects half its users to access the service from mobile devices next year, up from 38 percent today.
Social Media - Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort ...
Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands.
instagram's new ads are churning up a tsunami of likes and followers, but the facebook property will need to explain why they're valuable to advertisers.
There’s a story that Paul Mabray, co-founder of the Yountville-based social media company VinTank, likes to tell in describing some wineries’ attitudes toward social networks like Facebook and Twitter.
foursquare will now let brands that don't have a physical location put ads on its home screen. mastercard is first.
The integration between YouTube and Google+ continues to spark dismay amongst users. By Alex Hern
Have you seen Facebook's latest test? Here's how it could affect your brand page if it's actually rolled out to all users.
Among the 1.2 billion people on Facebook, there is a select group on a secret mission. No one knows exactly how many there are, but even 1 percent of users is a focus group of 12 million.
A damning report issued by respected market research group Forrester has concluded that "Facebook is failing marketers." In an open letter to Mark Zuckerberg, Forrester ...
Twitter is delivering four times the revenue per visitor this year over last year, and Facebook's ad click-through rate has jumped 275 percent, according to the Q3 Adobe Social Intelligence report,...
The Facebook-owned property hopes to ease member concerns around ads with a sample sponsored message it will promote in the week ahead. Read this article by Jennifer Van Grove on CNET News.
Two experimental Twitter “apps” that create a personalized, private feed of recommendations could be joined by many more.
Google's DoubleClick Bid Manager -- formerly Invite Media -- will join existing FBX partners like AdRoll, Triggit, MediaMath, DataXu and Turn to let marketers deliver retargeted ads to Facebook users based on websites they've visited.