If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others.
Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves and see others. And it's having the same impact on brands.
Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems to have a lot of branding potential.
Facebook, Google and Twitter are trouncing everyone else when it comes to selling mobile ads. But they may also deserve credit if publishers, ad brokers and other online services start to see more traction in their mobile businesses, industry executives say.
Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads. Twitter doesn't offer Periscope ads yet, but a campaign from Nestlé this weekend shows how marketers can still work slick marketing into the buzzy app.
Silicon Valley billionaire Sean Parker is taking the wraps off his long-awaited social network for politics, Brigade, saying it is one step toward tackling a problem that his former company, Facebook, hasn’t managed to solve. Parker said he’s been thinking about how technology can help better engage Americans in political life since about...
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