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Fortunes of Facebook May Hinge on Searches

Fortunes of Facebook May Hinge on Searches | Social media news | Scoop.it
Improving its ability to find treasure amid junk offers Facebook a chance to topple Google from the throne as the king of search.
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Social media news
News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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Study: Mobile Users Who Engage With Brands Use Facebook Most

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The emergence of the app-based network

The emergence of the app-based network | Social media news | Scoop.it
Mobility and the consumerisation of IT are creating an increasingly app-focused business world
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Fighting food: Consumers revolt online

Fighting food: Consumers revolt online | Social media news | Scoop.it
Sitting at her kitchen table in Houston, Bettina Siegel, a corporate lawyer-turned-school lunch blogger and mom of two, had no idea she had the power to spark a massive consumer uprising with her laptop. But that’s exactly what she did. In March 2012, her petition on Change.org asking the Agriculture Department to stop serving “pink slime”...
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Brands Try Mingling On Dating Apps

Brands Try Mingling On Dating Apps | Social media news | Scoop.it
Brands Try Mingling On Dating Apps - 07/15/2014
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LinkedIn Buys Newsle to Keep Tabs on Your Contacts

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Facebook to track users' TV habits

Facebook to track users' TV habits | Social media news | Scoop.it
Beginning this fall, when Facebook users watch a TV show on a cellphone or tablet, Facebook will probably know about it. The social network will scan its databases and send the age and gender of the viewer to Nielsen, the TV ratings measurement company, to help advertisers learn more about the audience watching shows online.
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Social Media Stars Use Instagram, Twitter and Tumblr to Build Their Career

Social Media Stars Use Instagram, Twitter and Tumblr to Build Their Career | Social media news | Scoop.it
There’s a star-making machinery behind the emerging generation of Instagram, Vine, Twitter and Pinterest celebrities.
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3 Underused Social Marketing Tactics That Build Relationships: New Research

3 Underused Social Marketing Tactics That Build Relationships: New Research | Social media news | Scoop.it
Are you trying to build engagement with your audience? This article shares research findings and marketing tactics to build a long-term interested audience.
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Jeroen Lugtigheid's curator insight, July 16, 9:11 AM

Een aantal goede tips om meer uit social media te halen en betere relaties aan te leggen. In het kort komt het hier op neer: A) gebruik naast Twitter ook Facebook als klantenservice kanaal, B) Tweet wat vaker FAQ's en how-to's (heel beknopt blijkbaar) en tenslotte C) vraag mensen vaker om hun e-mailadres op social media. Slimme tips die goed kunnen werken naar mijn idee.

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Be a Good Sport With Social Media

Be a Good Sport With Social Media | Social media news | Scoop.it
Two World Cup-related gaffes by international airlines offer lessons for social business.
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Vine's New Loop Count Is Perfect For Advertisers

Vine's New Loop Count Is Perfect For Advertisers | Social media news | Scoop.it
Vine's format was always tantalizing to advertisers. Its six-second loop was just long enough for one idea, one recurring message, or one jingle. And while Vine, which Twitter launched in early 2013, might not have grown into something mainstream users turned to often, it was gold to creative types: comedians, stop-motion [...]
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STUDY Word of Mouth Still Rules for Brand Advocacy

STUDY Word of Mouth Still Rules for Brand Advocacy | Social media news | Scoop.it
Users of social media websites are less likely to use them to say positive things about their favorite products and services and instead are more likely to express their opinions about products in intimate face-to-face social situations.
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STUDY Consumers Viewing Social As Customer Service Channel

STUDY Consumers Viewing Social As Customer Service Channel | Social media news | Scoop.it
Consumers Viewing Social As Customer Service Channel - 06/26/2014
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Gallup's Buzzy Social Media Report Appears 'Deeply Flawed'

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' | Social media news | Scoop.it
Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase decisions. The polling company also found that 48 percent of millennial shoppers were uninfluenced by social media.
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Foursquare rebrands, unveils new app and logo

Foursquare rebrands, unveils new app and logo | Social media news | Scoop.it
In an effort to change its identity, social media app Foursquare is rebranding itself completely. The app, which was mostly used for
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Reputation is all you need, says Airbnb co-founder

Reputation is all you need, says Airbnb co-founder | Social media news | Scoop.it
From taxi rides to overnight stays, the sharing economy is growing rapidly, and creating a village where your reputation is everything.
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Terry Corby's curator insight, July 23, 5:21 AM

"You may have many jobs and many different kinds of income, and you will accumulate different reputations, based on peer reviews, across multiple platforms of people."  Brian Chesky's insightful quote on how your reputation is built. This is true of everyone - it's why we created Differentz - in recognition thate everyone builds talent and experience along their life's journey - most of which they never get to use or recognise. 

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Twitter Inches Closer to E-Commerce With CardSpring Deal - Digits - WSJ

Twitter Inches Closer to E-Commerce With CardSpring Deal - Digits - WSJ | Social media news | Scoop.it
To get its commerce initiative off the ground, Twitter went shopping.
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STUDY The Link Between Social Media Activity And Corporate Reputation

STUDY The Link Between Social Media Activity And Corporate Reputation | Social media news | Scoop.it
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]
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These brands choose to hug their haters

These brands choose to hug their haters | Social media news | Scoop.it
Increasingly, brands are becoming self-aware. And the more savvy of them have learned there can be an upside to embracing the hate.
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Should You Block Social Media At Work?

Should You Block Social Media At Work? | Social media news | Scoop.it
Social media in the workplace is a hot button topic. Where do you draw the line between productive networking and distracting time suck?
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Embedded With Adidas' Social Media Team at the World Cup in Rio

Embedded With Adidas' Social Media Team at the World Cup in Rio | Social media news | Scoop.it
on july 4, i'm watching the colombia vs brazil match on three flat screens from world cup sponsor adidas' marketing hub in rio de janeiro.
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A different way of looking at social media marketing

A different way of looking at social media marketing | Social media news | Scoop.it
What studies like Gallup's most recent one suggest is that the promise of social media, engaged customers who ultimately become buyers, is a myth.
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The 4 Things Digital Marketers are Missing

The 4 Things Digital Marketers are Missing | Social media news | Scoop.it
Today, there's little distinction between marketing online and offline, which (ideally) leads to a fully integrated marketing strategy. To avoid the chaos these cross-functional strategies can create, check out these 4 key concepts that marketers often miss.
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Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate

Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate | Social media news | Scoop.it
Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of a TV spot.
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BlaBlaCar, a Ride-Sharing Start-Up in Europe, Looks to Expand Its Map

BlaBlaCar, a Ride-Sharing Start-Up in Europe, Looks to Expand Its Map | Social media news | Scoop.it
More than eight million people use BlaBlaCar, a hitch-a-ride online service which says it has raised $100 million from American and European venture firms.
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Fair trade retailers translate emotional connection on Instagram to sales

Fair trade retailers translate emotional connection on Instagram to sales | Social media news | Scoop.it
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