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Can Social Media Sell Soap?

Can Social Media Sell Soap? | Social media news | Scoop.it
Social media networks were supposed to be the greatest marketing machines on earth. It hasn’t worked out that way — yet.
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Social media news
News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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Facebook Targets Ads Based on Cell Signal Strength

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The Technical Secret To The Success Of The Ice Bucket Challenge

The Technical Secret To The Success Of The Ice Bucket Challenge | Social media news | Scoop.it
Saved you a click: autoplay.
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Jeroen Lugtigheid's curator insight, August 29, 6:28 AM

Een artikel het succes van de Ice Bucket Challenge mede toeschrijft aan de autoplay functie van Facebook. Of het helemaal waar, is de vraag maar het geeft wat interessante inzichten in social media.

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3 social video trends to implement in your content marketing

3 social video trends to implement in your content marketing | Social media news | Scoop.it
While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role of video in content marketing.
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donhornsby's curator insight, August 27, 8:53 AM

(From the article): In order to get the results you’re aiming for, you need to adjust your content strategy to fit who’s viewing, where they’re viewing, and with what. Current trends suggest that young people are largely viewing video content on social media platforms and/or via smartphones and tablets. To communicate with people, it’s necessary to meet them where they’re at. Take advantage of these trends to put together fresh, fun video marketing accessible across platforms and devices.

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Instagram Announces Account Insights, Ad Insights, Ad staging

Instagram Announces Account Insights, Ad Insights, Ad staging | Social media news | Scoop.it
Instagram today announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new... Keep reading →
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12 Techniques We Use to Architect Virality into Content

12 Techniques We Use to Architect Virality into Content | Social media news | Scoop.it
The trick to consistent virality in your content is not creating viral content, but putting viral hooks into it so it improves the chances to go viral.
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Uber launches drug store delivery service

Uber launches drug store delivery service | Social media news | Scoop.it
Uber introduced a trial service Tuesday offering on-demand delivery of medicine, toiletries and other drug store products.
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Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation | Social media news | Scoop.it
There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers.
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Study: Mobile Users Who Engage With Brands Use Facebook Most

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The emergence of the app-based network

The emergence of the app-based network | Social media news | Scoop.it
Mobility and the consumerisation of IT are creating an increasingly app-focused business world
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Fighting food: Consumers revolt online

Fighting food: Consumers revolt online | Social media news | Scoop.it
Sitting at her kitchen table in Houston, Bettina Siegel, a corporate lawyer-turned-school lunch blogger and mom of two, had no idea she had the power to spark a massive consumer uprising with her laptop. But that’s exactly what she did. In March 2012, her petition on Change.org asking the Agriculture Department to stop serving “pink slime”...
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Brands Try Mingling On Dating Apps

Brands Try Mingling On Dating Apps | Social media news | Scoop.it
Brands Try Mingling On Dating Apps - 07/15/2014
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Chantel Lacy Vinish's curator insight, August 7, 4:58 PM

"If your brand doesn't have a clear spokesperson or point of view, messaging apps may not be the best channel for customers,” 

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LinkedIn Buys Newsle to Keep Tabs on Your Contacts

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Facebook to track users' TV habits

Facebook to track users' TV habits | Social media news | Scoop.it
Beginning this fall, when Facebook users watch a TV show on a cellphone or tablet, Facebook will probably know about it. The social network will scan its databases and send the age and gender of the viewer to Nielsen, the TV ratings measurement company, to help advertisers learn more about the audience watching shows online.
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Instagram and Facebook users, beware! Companies are scanning your photos

Instagram and Facebook users, beware! Companies are scanning your photos | Social media news | Scoop.it
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What Marketers Need to Know About Twitter's Timeline Changes

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Wall Street's internet darlings require an endless supply of idiots

Wall Street's internet darlings require an endless supply of idiots | Social media news | Scoop.it
Sharing Economy? Mug Economy, more like
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Twitter Timelines: Now More Than What You Follow

Twitter Timelines: Now More Than What You Follow | Social media news | Scoop.it
Twitter users who have complained about tweets that appear misplaced in their timeline should take note: This isn’t simply an experiment. Twitter acknowledged users will see tweets from accounts they haven’t chosen to follow.
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12 Techniques We Use to Architect Virality into Content

12 Techniques We Use to Architect Virality into Content | Social media news | Scoop.it
The trick to consistent virality in your content is not creating viral content, but putting viral hooks into it so it improves the chances to go viral.
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What Facebook doesn’t show you

What Facebook doesn’t show you | Social media news | Scoop.it
Tim Herrera cataloged every piece of content in his News Feed, and every piece of content his friends posted, for a 7-hour period. The difference between the two might startle you.
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Sales Still Matters More than Social Media

Sales Still Matters More than Social Media | Social media news | Scoop.it
Boards need to look past the digital hype.
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Foursquare rebrands, unveils new app and logo

Foursquare rebrands, unveils new app and logo | Social media news | Scoop.it
In an effort to change its identity, social media app Foursquare is rebranding itself completely. The app, which was mostly used for
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Reputation is all you need, says Airbnb co-founder

Reputation is all you need, says Airbnb co-founder | Social media news | Scoop.it
From taxi rides to overnight stays, the sharing economy is growing rapidly, and creating a village where your reputation is everything.
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Terry Corby's curator insight, July 23, 5:21 AM

"You may have many jobs and many different kinds of income, and you will accumulate different reputations, based on peer reviews, across multiple platforms of people."  Brian Chesky's insightful quote on how your reputation is built. This is true of everyone - it's why we created Differentz - in recognition thate everyone builds talent and experience along their life's journey - most of which they never get to use or recognise. 

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Twitter Inches Closer to E-Commerce With CardSpring Deal - Digits - WSJ

Twitter Inches Closer to E-Commerce With CardSpring Deal - Digits - WSJ | Social media news | Scoop.it
To get its commerce initiative off the ground, Twitter went shopping.
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STUDY The Link Between Social Media Activity And Corporate Reputation

STUDY The Link Between Social Media Activity And Corporate Reputation | Social media news | Scoop.it
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]
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These brands choose to hug their haters

These brands choose to hug their haters | Social media news | Scoop.it
Increasingly, brands are becoming self-aware. And the more savvy of them have learned there can be an upside to embracing the hate.
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Chantel Lacy Vinish's curator insight, August 7, 4:59 PM

Brands who interact with their hater's is the way to go.