The New York Times, Buzzfeed, NBC News and NatGeo began publishing some of their articles directly on Facebook Wednesday. The stories -- called Instant Articles -- appear in the social media giant's News Feed.
As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trending and entice more users to join the conversation.
Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out hit of this magnitude, and some tech industry players had begun to wonder if the SXSW magic still existed.
A prominent investment bank recently raised its target on Facebook's stock to $102 per share. If Facebook does hit that number, the company will be worth $285 billion, or about 84% of Google's value as I write this. The increase is the result of Facebook's launch of the Facebook Audience Network (FAN), which they predict will drive $1.1 billion in incremental revenue to Facebook in 2016, and more than $5 billion by 2020. Many analysts miss where this revenue comes from. The likely loser in FAN's growth is the AdSense/Google Display Network. Here I provide a brief overview of FAN and explain why it is likely to grow at the expense of AdSense.
Ah, new year prediction posts. We’ve dabbled, to be sure. The format can be yawn-inducing, but within some of these lists, one finds truly thought-provoking glimpses into an imagined future. That’s why we’re going to alter the criteria a bit here to favor the fascinating over the likely. What follows are five of the most …
Facebook in-app search accelerates need for brands to invest in interesting content, Facebook's new in-app search launch may help the platform stay relevant for users, says Abbey Torrance, digital account manager at global media agency Carat, but brands need to up the stakes on content. | Marketing Magazine
Dick Costolo, chief executive of the social network, sketched out his plans for bringing in new revenue, from showing more ads in the feeds of Twitter users to helping brands hire popular users to create sponsored video content.
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked to identify the most troubling trend among agencies.
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