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[STUDY] Consumers Prefer to Do Business With Social Brands

[STUDY] Consumers Prefer to Do Business With Social Brands | Social media news | Scoop.it
A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.
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News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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Agency, Entertainment Execs Set Sights on Vertical Video

Agency, Entertainment Execs Set Sights on Vertical Video | Social media news | Scoop.it
as mobile apps like snapchat and twitter's periscope push vertical video, agency and entertainment execs consider how to adjust to the new format.
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Facebook is working on a digital assistant named Moneypenny to help you find and buy products

Facebook is working on a digital assistant named Moneypenny to help you find and buy products | Social media news | Scoop.it
APNaomie Harris, who played Miss Moneypenny in SkyfallFacebook Messenger is getting its own virtual digital assistant code-named "Moneypenny," according to
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Meerkat's Cameo Feature takes real-time video messaging a step further

Meerkat's Cameo Feature takes real-time video messaging a step further | Social media news | Scoop.it
Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems to have a lot of branding potential.
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Study: Native ads have broader reach on Facebook

Study: Native ads have broader reach on Facebook | Social media news | Scoop.it
We've heard references eluding to the idea that Facebook was favoring native video uploads vs. third-party video embeds. Here's what we found out.
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How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media

How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media | Social media news | Scoop.it
IBM has had a pretty tech-savvy workforce since it was founded in 1911.
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Erick Hostachy's curator insight, July 3, 3:54 AM

Faites de vos employés des ambassadeurs de votre marque sur les réseaux sociaux.

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Facebook adds Snapchat-esque photo editing to its iOS app

It was reported that Facebook tried — and failed — to buy Snapchat for $3 billion in 2013, but since then, the world's biggest social network seems to have decided instead to simply adopt some of...
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Facebook To Outline New Ad Formats for Mobile In Cannes

Facebook To Outline New Ad Formats for Mobile In Cannes | Social media news | Scoop.it
Facebook is in the process of building new mobile ad formats and advertising opportunities it hopes will deliver more immersive experiences for consumers and greater value for its advertisers.
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How to Allocate Your Time Managing Social Media

How to Allocate Your Time Managing Social Media | Social media news | Scoop.it
Just because social media never sleeps doesn’t mean that social media managers don’t have to. In fact, there are probably some overworked community managers out there now that could use some rest.
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Cindy Peters's curator insight, June 19, 11:47 AM

A good graphic to guide you on how to best spend your time on social media!

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How to design social media buttons that work

How to design social media buttons that work | Social media news | Scoop.it
Social media is the key to any website’s popularity. Taking advantage of the psychological phenomenon known as social proof, social shares greatly influence w
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How to Use Twitter Direct Messages for Customer Service

How to Use Twitter Direct Messages for Customer Service | Social media news | Scoop.it
Do you use Twitter Direct Messages for business? In this article, you’ll learn how to use Twitter’s updated direct messages feature.
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YouTube Adds Click-to-Shop Button to TrueView Ads

YouTube Adds Click-to-Shop Button to TrueView Ads | Social media news | Scoop.it
youtube is adding click-to-shop overlays to its skippable trueview ads that brands can use to directly push product purchases.
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STUDY The World's Top CEOs Are Tweeting More, Facebooking Less

STUDY The World's Top CEOs Are Tweeting More, Facebooking Less | Social media news | Scoop.it
Twitter's on the rise, but LinkedIn is the most popular social network for CEOs.
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New York Times, NBC News and others will post articles directly to Facebook

New York Times, NBC News and others will post articles directly to Facebook | Social media news | Scoop.it
The New York Times, Buzzfeed, NBC News and NatGeo began publishing some of their articles directly on Facebook Wednesday. The stories -- called Instant Articles -- appear in the social media giant's News Feed.
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Is Facebook becoming a mobile mall?

Is Facebook becoming a mobile mall? | Social media news | Scoop.it
The social networking site is getting into the shopping game, allowing users to buy stuff directly from stores' pages
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Twitter Adds Advertising Tools to Promote Mobile Apps

Twitter Adds Advertising Tools to Promote Mobile Apps | Social media news | Scoop.it
Twitter is testing some new tools for mobile application advertisers, the company said Wednesday.
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Facebook introduces news feed preferences

Facebook introduces news feed preferences | Social media news | Scoop.it
Social network launches See First tool, allowing users to take more control over which stories appear at the top
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Facebook To Start Sharing Ad Revenue With Video Partners

Facebook To Start Sharing Ad Revenue With Video Partners | Social media news | Scoop.it
The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.
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Twitter has an exciting business it rarely talks about, but could be a major money-maker

Twitter has an exciting business it rarely talks about, but could be a major money-maker | Social media news | Scoop.it
MoPub is increasing Twitter's revenue, distribution, and engagement.
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Nestlé Will Be the First Brand to Run a Sponsored Periscope Stream

Nestlé Will Be the First Brand to Run a Sponsored Periscope Stream | Social media news | Scoop.it
Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads. Twitter doesn't offer Periscope ads yet, but a campaign from Nestlé this weekend shows how marketers can still work slick marketing into the buzzy app.
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How to build a social network for the elderly

How to build a social network for the elderly | Social media news | Scoop.it
A new type of app could spur online conversations among seniors—and the rest of us—who want to talk, not type, writes David Gelernter.
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Sean Parker unveils social network for politics

Sean Parker unveils social network for politics | Social media news | Scoop.it
Silicon Valley billionaire Sean Parker is taking the wraps off his long-awaited social network for politics, Brigade, saying it is one step toward tackling a problem that his former company, Facebook, hasn’t managed to solve. Parker said he’s been thinking about how technology can help better engage Americans in political life since about...
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Apple's News App Takes Aim at Facebook | WIRED

Apple's News App Takes Aim at Facebook | WIRED | Social media news | Scoop.it
Apple has grown into the most valuable brand in the world because of its hardware. But its News app is about more than gadgets.
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Facebook in-app search accelerates need for brands to invest in interesting content

Facebook in-app search accelerates need for brands to invest in interesting content | Social media news | Scoop.it
Facebook in-app search accelerates need for brands to invest in interesting content, Facebook's new in-app search launch may help the platform stay relevant for users, says Abbey Torrance, digital account manager at global media agency Carat, but brands need to up the stakes on content. | Marketing Magazine
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Pinterest Set to Surge in 2016: New Research

Pinterest Set to Surge in 2016: New Research | Social media news | Scoop.it
Is Pinterest part of your social marketing mix? This article shares new research and insights from industry experts on Pinterest as a marketing platform.
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