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Facebook Preps to Bring Video Ads to News Feed

Facebook Preps to Bring Video Ads to News Feed | Social media news | Scoop.it
facebook is set to unveil video ads in the first half of next year in its largest attempt to attract big swaths of ad dollars from tv advertisers.
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News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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Twitter Invites Advertisers To Create Offers

Twitter Invites Advertisers To Create Offers | Social media news | Scoop.it
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can
redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code.
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The Top 7 Social Media Marketing Trends That Will Dominate 2015

The Top 7 Social Media Marketing Trends That Will Dominate 2015 | Social media news | Scoop.it
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That [...]
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Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program | Social media news | Scoop.it
Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders familiar with the special program.
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Facebook Is Going to Present at the 2015 NewFronts

Facebook Is Going to Present at the 2015 NewFronts | Social media news | Scoop.it
Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team will be presenting, but the chance that the social network may be moving into the sphere of original programming seems likely.
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Facebook Makes It Harder (Again) for Brands to Advertise for Free

Facebook Makes It Harder (Again) for Brands to Advertise for Free | Social media news | Scoop.it
Facebook is changing the game for brand advertisers.
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Twitter: why #SoggyFries make for a tasty future in big-data revenue

Twitter: why #SoggyFries make for a tasty future in big-data revenue | Social media news | Scoop.it
But advertising still key to social network’s growth: ‘In terms of billion-dollar revenue ad businesses, we’re the fastest growing’. By Stuart Dredge
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Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands | Social media news | Scoop.it
After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW.
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[SURVEY] Instagram Proves Hit With Brand Marketers

[SURVEY] Instagram Proves Hit With Brand Marketers | Social media news | Scoop.it
Instagram Proves Hit With Brand Marketers, Users - 10/29/2014
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IHeartRadio's Vending Machine Turns Instagram Photos Into Swag

IHeartRadio's Vending Machine Turns Instagram Photos Into Swag | Social media news | Scoop.it
IHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The marketing effort has racked up 5.7 million impressions—likes, shares, views—in the first week on the photo-sharing app, according to iHeartRadio. The five-week campaign (which runs through Nov.
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FB Preferred Marketing Revamped To Improve Member Connections

FB Preferred Marketing Revamped To Improve Member Connections | Social media news | Scoop.it
FB Preferred Marketing Revamped To Improve Member Connections - 10/24/2014
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Omnicultural marketing and millennials: The rise of the new cultural diplomats

Omnicultural marketing and millennials: The rise of the new cultural diplomats | Social media news | Scoop.it
A commonly cited definition of insanity is “doing the same thing over and over again but expecting a different result.” In today’s fast moving business env
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Your Instagram Picture, Worth a Thousand Ads

Your Instagram Picture, Worth a Thousand Ads | Social media news | Scoop.it
Popular on social media? Turn your Instagram influence into cash, prizes and parking spots.
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5 Social Media Hacks Every Marketer Should Know

5 Social Media Hacks Every Marketer Should Know | Social media news | Scoop.it
So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they can to upgrade their social media tactics, even if the platforms haven’t officially sanctioned such activities yet.
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The Psychological Secret Behind Viral YouTube Videos

The Psychological Secret Behind Viral YouTube Videos | Social media news | Scoop.it
The answer may be in your physiological response.
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Brands Are Wasting Money on Facebook and Twitter, Forrester Says

Brands Are Wasting Money on Facebook and Twitter, Forrester Says | Social media news | Scoop.it
Marketers are increasingly turning to social networks such as Facebook and Twitter in an attempt to start "conversations" and "relationships" with consumers. According to research firm Forrester, they might be wasting their time and money doing so.
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Facebook ad exec says mobile marketing is (and must be) highly personal

Facebook ad exec says mobile marketing is (and must be) highly personal | Social media news | Scoop.it
The reward for marketers who do that well is significant: Schachtel says only $16 billion, or about two percent, of the total worldwide ad spend will be spent on mobile next year.
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Stripe exec: Soon, e-commerce will move to Facebook

Stripe exec: Soon, e-commerce will move to Facebook | Social media news | Scoop.it
Social networks are poised to become even more personal as they become a vehicle for e-commerce, too, predicts the co-founder of a payment processing startup.
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Redesigning the Social Network

Redesigning the Social Network | Social media news | Scoop.it
There's an artistic vision behind Ello, the latest Facebook competitor to trigger hype and backlash.
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donhornsby's curator insight, November 4, 7:58 AM

(From the article): To follow through Budnitz embraces the basics of the social-media experience. Budnitz is a founder, but also a typical Ello user. He posts things he’s working on and thinking about. He posts to meet new people and new artists that inspire him. And he posts to talk to old friends. Although this social networking sounds familiar, he says, “It's just that Ello doesn't have ads, boosted posts, or anything else that stands between me and the things I'm interested in.”

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How to Use Social Listening to Improve Brand Health

How to Use Social Listening to Improve Brand Health | Social media news | Scoop.it
sap's gail moody-byrd and jerry nichols offer five steps to building an effective social-media listening program.
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donhornsby's curator insight, November 3, 8:33 AM

While a high-performing social listening program can be a huge success, it's only one component of a much broader program that should include paid, owned and earned media channels to leverage big data to understand the consumer journey.

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Facebook Offers Life Raft, but Publishers Are Wary

Facebook Offers Life Raft, but Publishers Are Wary | Social media news | Scoop.it
The company has suggested that publishers could simply send pages to Facebook that would live inside the social network’s mobile app.
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Content Marketing: Engaging internal resources helps grow organic traffic 380%

Content Marketing: Engaging internal resources helps grow organic traffic 380% | Social media news | Scoop.it
Every company has potentially untapped resources in its employees. This MarketingSherpa case study takes a look at how one B2B business was able to leverage its internal resources and grow its organic website traffic and social audience, and generate new leads. Read on to find out how the director of marketing of YouEarnedIt was able to engage this internal audience.
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Jeroen Lugtigheid's curator insight, October 29, 3:18 AM

Haal meer uit de mensen in je organisatie! De kennis en de verhalen zijn er al, nu ze er nog uithalen en delen met de wereld. Lees hier een informatieve case over YouEarnedIt, een organisatie die haar content verrijkte door goed naar haar medewerkers te luisteren. 

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New from NYC: tsu, a social network that shares ad revenue with users

New from NYC: tsu, a social network that shares ad revenue with users | Social media news | Scoop.it
NYC tech entrepreneur Sebastian Sobczak thinks there's room in the market for another social network. His angle: This one pays you for all that content you post.
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Foursquare's First Brand Campaign Takes a Foodie Approach

Foursquare's First Brand Campaign Takes a Foodie Approach | Social media news | Scoop.it
For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is the mobile app's first brand campaign, and the food-driven creative clearly takes on Yelp and Urbanspoon.
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