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Developing nations adopting social media quickly

Developing nations adopting social media quickly | Social media news | Scoop.it
As citizens in countries like Mexico, Brazil, Tunisia, Jordan, Egypt, Turkey, Russia, and India get access to the Internet, they join social networks at a high rate, according to a Pew report. Read this article by Donna Tam on CNET News.
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Viral publishers, seeing fewer Facebook clicks, shift focus to video

Viral publishers, seeing fewer Facebook clicks, shift focus to video | Social media news | Scoop.it
Elite Daily's operation is growing, but it is still plagued by the challenges of viral traffic.
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WhatsApp Is Nearing a Billion Users—Now It’s Time to Find the Money

WhatsApp Is Nearing a Billion Users—Now It’s Time to Find the Money | Social media news | Scoop.it
Jan Koum is disappointed. WhatsApp only has 990 million users. But as disappointments go, it's a small one. He just has to figure out how to make it pay.
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Developing a 2016 digital content strategy that works

Developing a 2016 digital content strategy that works | Social media news | Scoop.it
While the saying "content is king" still holds true today, content alone will not translate into results or separate your business from the competition. Co
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Video, Snapchat, Data Narratives: Here’s Where Social is Trending for 2016

Video, Snapchat, Data Narratives: Here’s Where Social is Trending for 2016 | Social media news | Scoop.it
Spredfast noted that businesses can look to sports leagues and teams to lead the way when it comes to embracing a cross-platform approach.
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Food Videos Rule on Facebook

Food Videos Rule on Facebook | Social media news | Scoop.it
Food has proven to be a breakout content category on Facebook, as videos from BuzzFeed, Tastemade and PopSugar about cupcakes, brownies and loaded potatoes take off.
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Apple and Facebook Put Lesser-Known Factual on the Map

Apple and Facebook Put Lesser-Known Factual on the Map | Social media news | Scoop.it
location data firm factual provides data to apple, facebook, yelp and bing in uphill battle against google maps.
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Snapchat charges brands for video views after zero seconds

Snapchat charges brands for video views after zero seconds | Social media news | Scoop.it
Snapchat bills brands for videos even if users only viewed them for less than a second, and advertisers fear they could be paying for unseen ads.
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Agencies tell us which video platform they believe is best for brands

Agencies tell us which video platform they believe is best for brands | Social media news | Scoop.it
What is the best video platform for brands? A wide group of ad agency executives make the case for YouTube, Facebook, Snapchat, Instagram and others.
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Facebook’s Mobile Ad Success May Open a Door for Others

Facebook’s Mobile Ad Success May Open a Door for Others | Social media news | Scoop.it
Facebook, Google and Twitter are trouncing everyone else when it comes to selling mobile ads. But they may also deserve credit if publishers, ad brokers and other online services start to see more traction in their mobile businesses, industry executives say.
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Is Facebook becoming a mobile mall?

Is Facebook becoming a mobile mall? | Social media news | Scoop.it
The social networking site is getting into the shopping game, allowing users to buy stuff directly from stores' pages
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Twitter Adds Advertising Tools to Promote Mobile Apps

Twitter Adds Advertising Tools to Promote Mobile Apps | Social media news | Scoop.it
Twitter is testing some new tools for mobile application advertisers, the company said Wednesday.
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Facebook introduces news feed preferences

Facebook introduces news feed preferences | Social media news | Scoop.it
Social network launches See First tool, allowing users to take more control over which stories appear at the top
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Facebook To Start Sharing Ad Revenue With Video Partners

Facebook To Start Sharing Ad Revenue With Video Partners | Social media news | Scoop.it
The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.
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10 Twitter Marketing Mistakes Social Media Marketers Make

10 Twitter Marketing Mistakes Social Media Marketers Make | Social media news | Scoop.it
With more than 320 million active users, there is no doubt that Twitter is a great marketing tool. It gives you many opportunities to connect with your target audience. Whether you are marketing a st…
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Snapchat is building an ad technology platform

Snapchat is building an ad technology platform | Social media news | Scoop.it
Snapchat is working on a crucial part of any growing ad business: an API that would let third-party technology partners start buying ads, sources said.
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6 Ways Longer Tweets Could Give Branded Messages More Character

6 Ways Longer Tweets Could Give Branded Messages More Character | Social media news | Scoop.it
Talk of extending Twitter's character limit caused a bit of a tweet storm on Tuesday after Re/code reported that the San Francisco-based company is considering changing the 140-character model to as long as 10,000 characters.
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Facebook Live: What Marketers Need to Know

Facebook Live: What Marketers Need to Know | Social media news | Scoop.it
Have you heard of Facebook Live video? Discover how to broadcast with Facebook Live and use Live video in your marketing.
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Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board | Social media news | Scoop.it
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others.
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Twitter Is Testing Funky New Photo And Video Editing Tools

Twitter Is Testing Funky New Photo And Video Editing Tools | Social media news | Scoop.it
It looks like Twitter is planning to give its users a lot more creativity in the photo and video department soon. That's according to numerous images posted..
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How Buzzfeed is Taking Over the World - One Video at a Time

How Buzzfeed is Taking Over the World - One Video at a Time | Social media news | Scoop.it
In July 2015, BuzzFeed videos generated over 1.9B views across the main video platforms. We take a look at how Buzzfeed video is taking over the world.
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How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond

How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond | Social media news | Scoop.it
Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves and see others. And it's having the same impact on brands.
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Agency, Entertainment Execs Set Sights on Vertical Video

Agency, Entertainment Execs Set Sights on Vertical Video | Social media news | Scoop.it
as mobile apps like snapchat and twitter's periscope push vertical video, agency and entertainment execs consider how to adjust to the new format.
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Facebook is working on a digital assistant named Moneypenny to help you find and buy products

Facebook is working on a digital assistant named Moneypenny to help you find and buy products | Social media news | Scoop.it
APNaomie Harris, who played Miss Moneypenny in SkyfallFacebook Messenger is getting its own virtual digital assistant code-named "Moneypenny," according to
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Meerkat's Cameo Feature takes real-time video messaging a step further

Meerkat's Cameo Feature takes real-time video messaging a step further | Social media news | Scoop.it
Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems to have a lot of branding potential.
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Study: Native ads have broader reach on Facebook

Study: Native ads have broader reach on Facebook | Social media news | Scoop.it
We've heard references eluding to the idea that Facebook was favoring native video uploads vs. third-party video embeds. Here's what we found out.
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