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Thanksgiving breaks Instagram records: Over 10M photos shared at a rate of up to 226 per second

Thanksgiving breaks Instagram records: Over 10M photos shared at a rate of up to 226 per second | Social media news | Scoop.it
Instagram saw a new record set during Thanksgiving 2012 in the US: 10 million photos shared at a rate of 226 per second during the peak at 12:40PM PST. For several hours on Thursday, ...
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Facebook in-app search accelerates need for brands to invest in interesting content

Facebook in-app search accelerates need for brands to invest in interesting content | Social media news | Scoop.it
Facebook in-app search accelerates need for brands to invest in interesting content, Facebook's new in-app search launch may help the platform stay relevant for users, says Abbey Torrance, digital account manager at global media agency Carat, but brands need to up the stakes on content. | Marketing Magazine
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Pinterest Set to Surge in 2016: New Research

Pinterest Set to Surge in 2016: New Research | Social media news | Scoop.it
Is Pinterest part of your social marketing mix? This article shares new research and insights from industry experts on Pinterest as a marketing platform.
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Facebook isn’t a charity. The poor will pay by surrendering their data

Facebook isn’t a charity. The poor will pay by surrendering their data | Social media news | Scoop.it
Silicon Valley holds out the promise of connectivity for all. But there’s a price to pay
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Ello is about to relaunch with a beautiful new app

Ello is about to relaunch with a beautiful new app | Social media news | Scoop.it
The site may not be as big as Facebook, but it's still hoping it can offer something different.
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Jeroen Lugtigheid's curator insight, April 8, 7:34 AM

Ello is als hype alweer bijna vergeten. Weten jullie het nog? De Facebook killer zou het worden. Ze timmeren echter rustig aan de weg en zijn bezig met een gefaseerde relaunch. Als hierbij noemenswaardig nieuws ontstaat laat ik het jullie natuurlijk weten. 

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8 Mistakes Brands Make With Instagram

8 Mistakes Brands Make With Instagram | Social media news | Scoop.it
Looking to use Instagram for your company? You should. Just make sure not to make these 8 mistakes.
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Jeroen Lugtigheid's curator insight, March 31, 2:03 AM

Hubspot lepelt acht klassieke fouten op rondom Instagram. Sommige zijn niet platformspecifiek, bijvoorbeeld: niet doelgericht werken is een algemene en geen specifieke Instagram fout maar het kan nooit kwaad om deze nog eens te noemen. Zetten jullie Instagram al in? Wordt wellicht eens tijd.

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14 Ways to Increase Your Clickthrough Rate on Twitter

14 Ways to Increase Your Clickthrough Rate on Twitter | Social media news | Scoop.it
Check out these data-backed tips for how to increase clickthrough rate on Twitter.
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1 in 20 tweets should be an ad, Twitter CEO says

1 in 20 tweets should be an ad, Twitter CEO says | Social media news | Scoop.it
Dick Costolo, chief executive of the social network, sketched out his plans for bringing in new revenue, from showing more ads in the feeds of Twitter users to helping brands hire popular users to create sponsored video content.
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8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed | Social media news | Scoop.it
How to avoid being
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15 Ways to Optimize Your Facebook Ads

15 Ways to Optimize Your Facebook Ads | Social media news | Scoop.it
Could your Facebook ad campaign use an upgrade? This article shows 15 ways to set up and optimize your Facebook ads.
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Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social | Social media news | Scoop.it
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked to identify the most troubling trend among agencies.
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25 Disruptive Technology Trends 2015 - 2016

Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016. Topics include cyber security, mobile payments…
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Meshfire hopes it can slay the social media beast with AI

Meshfire hopes it can slay the social media beast with AI | Social media news | Scoop.it
Marketing’s war with social media rages on. In one corner, you have the Twitterverse—a temperamental beast that never sleeps, is always hungry, and changes shape on a minute-by-minute basis. In the other corner are community managers, marketers, and every possible noun you can affix to ‘social media’ (ninja, maven, expert, dilettante, etc.) The two contenders…
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STUDY The World's Top CEOs Are Tweeting More, Facebooking Less

STUDY The World's Top CEOs Are Tweeting More, Facebooking Less | Social media news | Scoop.it
Twitter's on the rise, but LinkedIn is the most popular social network for CEOs.
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New York Times, NBC News and others will post articles directly to Facebook

New York Times, NBC News and others will post articles directly to Facebook | Social media news | Scoop.it
The New York Times, Buzzfeed, NBC News and NatGeo began publishing some of their articles directly on Facebook Wednesday. The stories -- called Instant Articles -- appear in the social media giant's News Feed.
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I watched the Pacquiao-Mayweather fight on Periscope and saw the future

I watched the Pacquiao-Mayweather fight on Periscope and saw the future | Social media news | Scoop.it
Like millions of others, I watched the Pacquiao-Mayweather fight in someone else's living room. Only I did it online.
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Facebook just filed a fascinating patent that could seriously hurt Google's ad revenue

Facebook just filed a fascinating patent that could seriously hurt Google's ad revenue | Social media news | Scoop.it
A patent filing suggests Facebook wants to build a hybrid advertising/content exchange.
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Why brands should roll out promoted hashtags with organic twists

Why brands should roll out promoted hashtags with organic twists | Social media news | Scoop.it
As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trending and entice more users to join the conversation.
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Twitter Is Testing Big New App Install Ads In The Timeline

Twitter Is Testing Big New App Install Ads In The Timeline | Social media news | Scoop.it
It looks like Twitter is testing an all-new ad unit that shows app advertisements in a carousel right inside the feed. The new ad type appears to show a number of…
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Meerkat Restores Faith in SXSW's Startup Magic

Meerkat Restores Faith in SXSW's Startup Magic | Social media news | Scoop.it
Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out hit of this magnitude, and some tech industry players had begun to wonder if the SXSW magic still existed.
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What the cost of a Super Bowl ad can buy online

Super Bowl ads went for a record $4.5 million for a 30-second spot. That goes a lot further online.
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Facebook Audience Network vs. AdSense: A Battle Royale Brews

Facebook Audience Network vs. AdSense: A Battle Royale Brews | Social media news | Scoop.it
A prominent investment bank recently raised its target on Facebook's stock to $102 per share. If Facebook does hit that number, the company will be worth $285 billion, or about 84% of Google's value
as I write this. The increase is the result of Facebook's launch of the Facebook Audience Network (FAN), which they predict will drive $1.1 billion in incremental revenue to Facebook in 2016, and more
than $5 billion by 2020. Many analysts miss where this revenue comes from. The likely loser in FAN's growth is the AdSense/Google Display Network. Here I provide a brief overview of FAN and explain
why it is likely to grow at the expense of AdSense.
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How Facebook is trying to siphon off TV ad spend

How Facebook is trying to siphon off TV ad spend | Social media news | Scoop.it
Facebook argues marketers should shift part of their TV ad budget to the social network -- and it has been busy shopping that thesis to marketing partners.
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Six intriguing marketing predictions for 2015

Six intriguing marketing predictions for 2015 | Social media news | Scoop.it
Ah, new year prediction posts. We’ve dabbled, to be sure. The format can be yawn-inducing, but within some of these lists, one finds truly thought-provoking glimpses into an imagined future. That’s why we’re going to alter the criteria a bit here to favor the fascinating over the likely. What follows are five of the most …
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Here Are the Top Branded Instagram Videos of 2014

Here Are the Top Branded Instagram Videos of 2014 | Social media news | Scoop.it
Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's why brands such as the National Basketball Association, BMW, Ellen and GoPro regularly beat out competitors in their categories.
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Jeroen Lugtigheid's curator insight, February 4, 4:15 AM

Wil je wel meer doen met Instagram? Wellicht kan dit artikel je inspiratie bieden. Branded video's kunnen het verhaal van je merk of organisatie extra sterk over het voetlicht brengen, vooral als deze zich richt op een jongere doelgroep.