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Myspace burning: As new site rolls out, how it hopes to rise from the ashes and back into prominence

Myspace burning: As new site rolls out, how it hopes to rise from the ashes and back into prominence | Social media news | Scoop.it
Two brothers decided that they wanted to take on the challenge of rebuilding one of the most popular sites of the past decade. Why? Because, although others tried and failed, it was ...
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Embedded With Adidas' Social Media Team at the World Cup in Rio

Embedded With Adidas' Social Media Team at the World Cup in Rio | Social media news | Scoop.it
on july 4, i'm watching the colombia vs brazil match on three flat screens from world cup sponsor adidas' marketing hub in rio de janeiro.
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A different way of looking at social media marketing

A different way of looking at social media marketing | Social media news | Scoop.it
What studies like Gallup's most recent one suggest is that the promise of social media, engaged customers who ultimately become buyers, is a myth.
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The 4 Things Digital Marketers are Missing

The 4 Things Digital Marketers are Missing | Social media news | Scoop.it
Today, there's little distinction between marketing online and offline, which (ideally) leads to a fully integrated marketing strategy. To avoid the chaos these cross-functional strategies can create, check out these 4 key concepts that marketers often miss.
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Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate

Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate | Social media news | Scoop.it
Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of a TV spot.
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BlaBlaCar, a Ride-Sharing Start-Up in Europe, Looks to Expand Its Map

BlaBlaCar, a Ride-Sharing Start-Up in Europe, Looks to Expand Its Map | Social media news | Scoop.it
More than eight million people use BlaBlaCar, a hitch-a-ride online service which says it has raised $100 million from American and European venture firms.
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Fair trade retailers translate emotional connection on Instagram to sales

Fair trade retailers translate emotional connection on Instagram to sales | Social media news | Scoop.it
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How Google Inc. Is Targeting Salesforce.com

A new and improved Google+ promises better collaboration for business users. - Tim Beyers - Tech and Telecom
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Publicis’ New La Maison: Where Content Meets Tech

Publicis’ New La Maison: Where Content Meets Tech | Social media news | Scoop.it
Publicis Groupe SA’s Publicis Worldwide is partnering with Google Inc. and magazine publisher Condé Nast on a new marketing service for luxury goods advertisers, Publicis said Thursday.
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Backplane Pivots To Let You Build And Monetize Your Own Social Network

Backplane Pivots To Let You Build And Monetize Your Own Social Network | Social media news | Scoop.it
Why should Facebook or Ning earn the money if you bring the audience? Backplane wants to put that cash in your pocket. That's why it's pivoting from building..
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[Infographic] Pinterest Users Don't Mind Ads—Up to a Point

[Infographic] Pinterest Users Don't Mind Ads—Up to a Point | Social media news | Scoop.it
If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more tech-savvy audience that trends toward higher incomes—and they're using the site for shopping as well as DIY projects.
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Study: Most Pinterest users don't mind promoted pins

Study: Most Pinterest users don't mind promoted pins | Social media news | Scoop.it
Women account for an overwhelming majority of Pinterest users. When it comes to the social network’s Promoted Pins, most users don’t have negative feelings toward the ads.
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Why Brands Shouldn't Rule Out Facebook Just Yet

Why Brands Shouldn't Rule Out Facebook Just Yet | Social media news | Scoop.it
a drop in organic reach on facebook is only half the story. a look at data tells the rest.
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donhornsby's curator insight, June 3, 5:10 AM

(From the article): The complete story is that Facebook's adjusted algorithm is showing content to a smaller number of people, but a higher percentage of those people are more interested in that content.

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Why Facebook is Becoming Like Google+ | MIT Technology Review

Why Facebook is Becoming Like Google+ | MIT Technology Review | Social media news | Scoop.it
Mark Zuckerberg’s plan to “unbundle” Facebook makes his social network more like Google’s.
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3 Underused Social Marketing Tactics That Build Relationships: New Research

3 Underused Social Marketing Tactics That Build Relationships: New Research | Social media news | Scoop.it
Are you trying to build engagement with your audience? This article shares research findings and marketing tactics to build a long-term interested audience.
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Be a Good Sport With Social Media

Be a Good Sport With Social Media | Social media news | Scoop.it
Two World Cup-related gaffes by international airlines offer lessons for social business.
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Vine's New Loop Count Is Perfect For Advertisers

Vine's New Loop Count Is Perfect For Advertisers | Social media news | Scoop.it
Vine's format was always tantalizing to advertisers. Its six-second loop was just long enough for one idea, one recurring message, or one jingle. And while Vine, which Twitter launched in early 2013, might not have grown into something mainstream users turned to often, it was gold to creative types: comedians, stop-motion [...]
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STUDY Word of Mouth Still Rules for Brand Advocacy

STUDY Word of Mouth Still Rules for Brand Advocacy | Social media news | Scoop.it
Users of social media websites are less likely to use them to say positive things about their favorite products and services and instead are more likely to express their opinions about products in intimate face-to-face social situations.
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STUDY Consumers Viewing Social As Customer Service Channel

STUDY Consumers Viewing Social As Customer Service Channel | Social media news | Scoop.it
Consumers Viewing Social As Customer Service Channel - 06/26/2014
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Gallup's Buzzy Social Media Report Appears 'Deeply Flawed'

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' | Social media news | Scoop.it
Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase decisions. The polling company also found that 48 percent of millennial shoppers were uninfluenced by social media.
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Twitter has got to change, says co-founder Biz Stone

Twitter has got to change, says co-founder Biz Stone | Social media news | Scoop.it
Biz Stone echoes investor concerns that Twitter is in need of “creative vision”
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LinkedIn Ups Content Marketing Efforts, 'Forbes,' 'Inc' Top Influential Brand Rankings

LinkedIn Ups Content Marketing Efforts, 'Forbes,' 'Inc' Top Influential Brand Rankings - 06/20/2014
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Facebook's latest messaging app: Slingshot

Facebook's latest messaging app: Slingshot | Social media news | Scoop.it
Facebook recognized that Poke was a dud, but it apparently isn't ready to give up on new messaging apps. Facebook has released a new app in the iTunes Store — Slingshot.
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Facebook's Instagram to expand ads beyond U.S.

Facebook's Instagram to expand ads beyond U.S. | Social media news | Scoop.it
SAN FRANCISCO (Reuters) - Instagram, the mobile photo service owned by Facebook Inc, is expanding its nascent advertising business beyond the United States and will begin showing ads to users in Britain,
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Five Components of Measuring Return on Customer Engagement

Five Components of Measuring Return on Customer Engagement | Social media news | Scoop.it
Metrics & ROI - Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
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Evaluating change: How data must lead decision making

Evaluating change: How data must lead decision making | Social media news | Scoop.it
We need to measure what matters and steer clear of the things that don’t, so we all need a little bit of Mr Spock in us when it comes to digital marketing.
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Lizette Touber's curator insight, June 3, 12:34 AM

Handy list of measurement tools by @zackrizmanic.