Dick Costolo, chief executive of the social network, sketched out his plans for bringing in new revenue, from showing more ads in the feeds of Twitter users to helping brands hire popular users to create sponsored video content.
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked to identify the most troubling trend among agencies.
Marketing’s war with social media rages on. In one corner, you have the Twitterverse—a temperamental beast that never sleeps, is always hungry, and changes shape on a minute-by-minute basis. In the other corner are community managers, marketers, and every possible noun you can affix to ‘social media’ (ninja, maven, expert, dilettante, etc.) The two contenders…
Instagram has become a visual version of the real-time news stream that Twitter invented. And with 300 million monthly active users, it’s beating out the little blue bird to become the dominant mass messaging platform.
KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit effort generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while inspiring plenty of other examples.
As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trending and entice more users to join the conversation.
Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out hit of this magnitude, and some tech industry players had begun to wonder if the SXSW magic still existed.
A prominent investment bank recently raised its target on Facebook's stock to $102 per share. If Facebook does hit that number, the company will be worth $285 billion, or about 84% of Google's value as I write this. The increase is the result of Facebook's launch of the Facebook Audience Network (FAN), which they predict will drive $1.1 billion in incremental revenue to Facebook in 2016, and more than $5 billion by 2020. Many analysts miss where this revenue comes from. The likely loser in FAN's growth is the AdSense/Google Display Network. Here I provide a brief overview of FAN and explain why it is likely to grow at the expense of AdSense.
Ah, new year prediction posts. We’ve dabbled, to be sure. The format can be yawn-inducing, but within some of these lists, one finds truly thought-provoking glimpses into an imagined future. That’s why we’re going to alter the criteria a bit here to favor the fascinating over the likely. What follows are five of the most …
Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's why brands such as the National Basketball Association, BMW, Ellen and GoPro regularly beat out competitors in their categories.
“Don’t for a minute think that what social media analytics are showing you is a representative picture of how your customers as a whole see you,” cautions Alexandra Samuel VP of Social Media at tech company Vision Critical . Since the most enthusiastic users of social are atypical as customers, she says “then [...]
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