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Progressive Insurance case study: How not to handle a PR crisis

Progressive Insurance case study: How not to handle a PR crisis | Social media news | Scoop.it

Matt Fisher posted a blog on Tumblr on Aug. 13 titled “My Sister Paid Progressive Insurance to Defend Her Killer in Court,” which went viral and began a firestorm of negative comments about the insurance company.

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Facebook Audience Network vs. AdSense: A Battle Royale Brews

Facebook Audience Network vs. AdSense: A Battle Royale Brews | Social media news | Scoop.it
A prominent investment bank recently raised its target on Facebook's stock to $102 per share. If Facebook does hit that number, the company will be worth $285 billion, or about 84% of Google's value
as I write this. The increase is the result of Facebook's launch of the Facebook Audience Network (FAN), which they predict will drive $1.1 billion in incremental revenue to Facebook in 2016, and more
than $5 billion by 2020. Many analysts miss where this revenue comes from. The likely loser in FAN's growth is the AdSense/Google Display Network. Here I provide a brief overview of FAN and explain
why it is likely to grow at the expense of AdSense.
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Leonard's comment, January 28, 10:24 PM
thank you... very useful information... It is very important to achieve low cost clique... needs proper optimization... even professionals can spend the budget on wasted... on coursmos were courses on fb ad... helped me a lot in the creation and optimization of my campaigns
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How Facebook is trying to siphon off TV ad spend

How Facebook is trying to siphon off TV ad spend | Social media news | Scoop.it
Facebook argues marketers should shift part of their TV ad budget to the social network -- and it has been busy shopping that thesis to marketing partners.
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Six intriguing marketing predictions for 2015

Six intriguing marketing predictions for 2015 | Social media news | Scoop.it
Ah, new year prediction posts. We’ve dabbled, to be sure. The format can be yawn-inducing, but within some of these lists, one finds truly thought-provoking glimpses into an imagined future. That’s why we’re going to alter the criteria a bit here to favor the fascinating over the likely. What follows are five of the most …
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Here Are the Top Branded Instagram Videos of 2014

Here Are the Top Branded Instagram Videos of 2014 | Social media news | Scoop.it
Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's why brands such as the National Basketball Association, BMW, Ellen and GoPro regularly beat out competitors in their categories.
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[STUDY] Why Social Media Analytics Can't Tell You About Your Customers

[STUDY] Why Social Media Analytics Can't Tell You About Your Customers | Social media news | Scoop.it
“Don’t for a minute think that what social media analytics are showing you is a representative picture of how your customers as a whole see you,” cautions Alexandra Samuel VP of Social Media at tech company Vision Critical . Since the most enthusiastic users of social are atypical as customers, she says “then [...]
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donhornsby's curator insight, December 16, 2014 7:31 AM

"But before you use those influencers to carry your message, or before you hand them a video or an image of something you want them to share,” says Samuel, “make sure that image and message is going to resonate with the lurkers, and the dabblers who they are sharing it with, because that’s the vast majority of your audience. And there is no point in activating influencers to spread a message that is going to fall on deaf ears.”  

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How to make time for social media

How to make time for social media | Social media news | Scoop.it
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donhornsby's curator insight, December 12, 2014 10:03 AM

(From the article): Instead of walking through your busy schedule everyday not seeing what goes on around you, try to look at the world from a different perspective. Examine everything you see offline and online such as advertisements, news, images, and even the conversations that you have with the people you deal with on a daily basis. You can use this information as content for your blog posts and social media updates.

 

This doesn’t mean that you have to constantly be online every second, it simply means looking and thinking how you can integrate social media in your daily life.

Jeroen Lugtigheid's curator insight, December 15, 2014 3:59 AM

Ook zoveel moeite met social media posts? Geen tijd voor een blog? Memeburn.com geeft enkele goede tips om het plaatsen van social media content een vaste routine te laten worden. Leesvoer voor content managers en social marketeers van kleine organisaties. 

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Bye-Bye, Cookies—Atlas Tracks Consumers Online and Offline via Facebook IDs

Bye-Bye, Cookies—Atlas Tracks Consumers Online and Offline via Facebook IDs | Social media news | Scoop.it
Facebook's rollout of Atlas has the potential to change how ads are targeted and measured across the digital spectrum. Executives at Facebook explain to eMarketer how Atlas works and how it will change things for marketers.
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Twitter Invites Advertisers To Create Offers

Twitter Invites Advertisers To Create Offers | Social media news | Scoop.it
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can
redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code.
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The Top 7 Social Media Marketing Trends That Will Dominate 2015

The Top 7 Social Media Marketing Trends That Will Dominate 2015 | Social media news | Scoop.it
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That [...]
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Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program | Social media news | Scoop.it
Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders familiar with the special program.
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Facebook Is Going to Present at the 2015 NewFronts

Facebook Is Going to Present at the 2015 NewFronts | Social media news | Scoop.it
Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team will be presenting, but the chance that the social network may be moving into the sphere of original programming seems likely.
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Facebook Makes It Harder (Again) for Brands to Advertise for Free

Facebook Makes It Harder (Again) for Brands to Advertise for Free | Social media news | Scoop.it
Facebook is changing the game for brand advertisers.
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15 Ways to Optimize Your Facebook Ads

15 Ways to Optimize Your Facebook Ads | Social media news | Scoop.it
Could your Facebook ad campaign use an upgrade? This article shows 15 ways to set up and optimize your Facebook ads.
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Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social | Social media news | Scoop.it
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked to identify the most troubling trend among agencies.
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25 Disruptive Technology Trends 2015 - 2016

Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016. Topics include cyber security, mobile payments…
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Meshfire hopes it can slay the social media beast with AI

Meshfire hopes it can slay the social media beast with AI | Social media news | Scoop.it
Marketing’s war with social media rages on. In one corner, you have the Twitterverse—a temperamental beast that never sleeps, is always hungry, and changes shape on a minute-by-minute basis. In the other corner are community managers, marketers, and every possible noun you can affix to ‘social media’ (ninja, maven, expert, dilettante, etc.) The two contenders…
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For Success In Social Media, Conversation Is Not Enough--You Need Narrative

For Success In Social Media, Conversation Is Not Enough--You Need Narrative | Social media news | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
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Jeroen Lugtigheid's curator insight, December 22, 2014 6:46 AM

Een aantrekkelijk maar in mijn opinie wat twijfelachtig artikel over de verschuiving richting stakeholders' personal branding. Het artikel betoogt dat jezelf verbinden aan interesses niet meer voldoende is en je een rol in het verhaal van de personal brander nodig hebt om waardevolle connecties te maken met je publiek. Weer een iets andere invalshoek in het theoretisch kader rondom 'de nieuwe social marketing'  en alleen daarom al lezenswaardig. Doe er je voordeel mee.

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Instagram Is Getting So Good at News, It Should Scare Twitter

Instagram Is Getting So Good at News, It Should Scare Twitter | Social media news | Scoop.it
Instagram has become a visual version of the real-time news stream that Twitter invented. And with 300 million monthly active users, it’s beating out the little blue bird to become the dominant mass messaging platform.
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Louis Huynh's curator insight, December 16, 2014 9:12 AM

Which social networks are you on?  Which are for work, and which for play (or other)?

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Victoria's Secret Shows There's Something About Airplanes and Social Media

Victoria's Secret Shows There's Something About Airplanes and Social Media | Social media news | Scoop.it
KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit effort generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while inspiring plenty of other examples.
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Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1

Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1 | Social media news | Scoop.it
Nearly a third (32%) of consumers who share content with other people digitally say they do it via so-called "dark social" channels such as email, SMS or other peer-to-peer platforms that are not as
easy to see and monitor as so-called "light social" networks such as Facebook, Twitter, Instagram and Pinterest. The self-reported findings, which come from a survey of more than 9,000 consumers in
October by Tpoll, are interesting, because they indicate consumers are greatly underestimating their actual use of dark social channels when compared with actual behavioral tracking of content
sharing.
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5 Social Media Hacks Every Marketer Should Know

5 Social Media Hacks Every Marketer Should Know | Social media news | Scoop.it
So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they can to upgrade their social media tactics, even if the platforms haven’t officially sanctioned such activities yet.
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The Psychological Secret Behind Viral YouTube Videos

The Psychological Secret Behind Viral YouTube Videos | Social media news | Scoop.it
The answer may be in your physiological response.
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Brands Are Wasting Money on Facebook and Twitter, Forrester Says

Brands Are Wasting Money on Facebook and Twitter, Forrester Says | Social media news | Scoop.it
Marketers are increasingly turning to social networks such as Facebook and Twitter in an attempt to start "conversations" and "relationships" with consumers. According to research firm Forrester, they might be wasting their time and money doing so.
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Facebook ad exec says mobile marketing is (and must be) highly personal

Facebook ad exec says mobile marketing is (and must be) highly personal | Social media news | Scoop.it
The reward for marketers who do that well is significant: Schachtel says only $16 billion, or about two percent, of the total worldwide ad spend will be spent on mobile next year.
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