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News from social media: how to apply it in business, best cases, new technology, new applications, tips & tricks, community management...
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Foursquare to Let Brands Talk to Users Who've Checked In Most

Foursquare to Let Brands Talk to Users Who've Checked In Most | Social media news | Scoop.it
Foursquare will start letting businesses capitalize on the enthusiasm of customers who've checked in repeatedly by rolling out a way to message them.
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Richard Branson Reveals Virgin's Social Media Secrets

Richard Branson Reveals Virgin's Social Media Secrets | Social media news | Scoop.it
The keys to creating an "irresistible brand."
Athey Marketing's curator insight, March 31, 11:42 PM

Really good ideas!!!

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Facebook's New Pitch to Advertisers: We Can ID Groups That Buy Your Products

Facebook's New Pitch to Advertisers: We Can ID Groups That Buy Your Products | Social media news | Scoop.it
Facebook is now letting advertisers find and target consumers who buy their products or those of a competitor.
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[SURVEY] How Digital Behavior Differs Among Millennials, Gen Xers and Boomers

[SURVEY] How Digital Behavior Differs Among Millennials, Gen Xers and Boomers | Social media news | Scoop.it
Internet usage, and many online activities, have reached or are close to a saturation point in the mature US market—and that goes for usage among the young as well as older groups.
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Social Media Does Matter in Marketing, Coca-Cola Says

Social Media Does Matter in Marketing, Coca-Cola Says | Social media news | Scoop.it
coca-cola marketing exec wendy clark is defending social media in marketing following a company study suggesting "buzz" was hard to cash.
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Twitter to launch music service later this month

Twitter to launch music service later this month | Social media news | Scoop.it
Social network reportedly planning to launch Twitter Music for iOS devices, joining hugely competitive digital music sector. By Jemima Kiss
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How David Bowie's white square infiltrated our minds

How David Bowie's white square infiltrated our minds | Social media news | Scoop.it
That dream you had about David Bowie recently — it wasn’t just a dream, it was an advert. While you were sleeping, it was planted in your brain.
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The Buffer Social Sharing App Can Be A Time Saver for You

The Buffer Social Sharing App Can Be A Time Saver for You | Social media news | Scoop.it
If you are having trouble trying to keep an active presence on social media, we might have a solution for you. Learn about the social sharing app, Buffer.
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Increase the Value of Your Facebook Community

Increase the Value of Your Facebook Community | Social media news | Scoop.it
Social Media - Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
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The top 5 consumer-driven trends in retail

The top 5 consumer-driven trends in retail | Social media news | Scoop.it
Retailers have spent the past few years honing the shopping experience on their websites. But just when they thought they knew their consumers, things are
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Much-Hyped Twitter Alternative App.Net Only Has 30,000 Users – Decides To Go Freemium

Much-Hyped Twitter Alternative App.Net Only Has 30,000 Users – Decides To Go Freemium | Social media news | Scoop.it
"We’re an open platform."
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Exclusive Survey: What Advertisers Really Think About Facebook

Exclusive Survey: What Advertisers Really Think About Facebook | Social media news | Scoop.it
ad age and citi surveyed marketer opinion about facebook in january 2013.
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Twitter to Simplify Ad Purchases

Twitter to Simplify Ad Purchases | Social media news | Scoop.it
Twitter is making it easier for big marketers to buy ads on the short-messaging service, another step in the company's maturation as it heads toward a possible initial public stock offering.
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How Football Clubs Engage Fans On Instagram

How Football Clubs Engage Fans On Instagram | Social media news | Scoop.it
With more than 90 million monthly users and still seeing a strong growth, it’s time for more football clubs to consider including Instagram in their social media strategy. Instagram users share around 40 million photos on the service per day.
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LinkedIn Unveils Revamped Search

LinkedIn Unveils Revamped Search | Social media news | Scoop.it
LinkedIn Unveils Revamped Search - 03/26/2013
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Ads That Speak the Language of Social Media

Ads That Speak the Language of Social Media | Social media news | Scoop.it
The new starring role of social media in ads signals that agencies and advertisers believe they are prevalent enough to refer to without the risk of being misunderstood.
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YouTube tops 1 billion monthly users

YouTube tops 1 billion monthly users | Social media news | Scoop.it
LOS ANGELES (AP) -- YouTube says more than 1 billion people are now visiting its online video site each month to watch everything from zany clips of cute kittens to sobering scenes of social unrest around the...
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[Research] Tribal Groupings In Social Media

[Research] Tribal Groupings In Social Media | Social media news | Scoop.it
A new collaborative project between researchers aims to detail the relevance of a tribe as it pertains to social media.
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Dove boasts product awareness through multichannel mobile campaign

Dove boasts product awareness through multichannel mobile campaign | Social media news | Scoop.it
Unilever’s Dove is going all out to convert women to try its body wash products with a campaign that marries mobile, social, games and video.
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5 reasons why the new Twitter Ads API is great for social media marketers

5 reasons why the new Twitter Ads API is great for social media marketers | Social media news | Scoop.it
Folks, Twitter marketing just got serious.
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Skies the Limit for New Oreo App

Skies the Limit for New Oreo App | Social media news | Scoop.it
There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies.
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Why retailers are pinning hopes on Pinterest

Why retailers are pinning hopes on Pinterest | Social media news | Scoop.it
NEW YORK (Reuters) - After a tough day at work as a publicist in Minneapolis, Becca Bijoch would often indulge in a little retail therapy.
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Viral Sensation Orabrush Goes to Dogs | News - Advertising Age

Viral Sensation Orabrush Goes to Dogs | News - Advertising Age | Social media news | Scoop.it
viral hit machine orabrush takes its "reverse marketing" model to the dogs with orapup, adding some "secret sauce."
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Facebook to Partner With Acxiom, Epsilon to Match Store Purchases With User Profiles

Facebook to Partner With Acxiom, Epsilon to Match Store Purchases With User Profiles | Social media news | Scoop.it
facebook is testing out a new kind of ad targeting that uses third-party shopper data from acxiom, epsilon and datalogix
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Is Linkedin Turning Into MySpace? « iMediaConnection Blog

Is Linkedin Turning Into MySpace? « iMediaConnection Blog | Social media news | Scoop.it

LinkedIn now has more than 200 million members, and with nearly two new users signing up every second, the site has certainly established itself as a leading social media networking channel. However, each time I access my LinkedIn account, it feels more and more like MySpace,

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Pheed is feeding teens' thirst for social media

Pheed is feeding teens' thirst for social media | Social media news | Scoop.it
SAN FRANCISCO -- Pheed is feeding the insatiable thirst among teens for a new kind of social media.
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