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Tweet Email Tweet EmailSteve Grimes and Don Steele learned about Jon Stewart and Stephen Colbert’s “Rally To Restore Sanity And/Or Fear” at about the same time viewers of the “The Daily Show” and the “The Colbert Report” did — about six weeks before the Oct. 30 rally was scheduled to go down on the National...
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The broadcast TV networks spent upfront week telling ad buyers just how social their shows will be. Now viewers have used social media to render their own early verdicts. 
Google+ is succeeding in small bursts, feature by feature. As a social network competing with Facebook it's a flop, but its video-chat tool Hangouts is a winner. 
Here, Gayle Weiswasser VP, Social Media Discovery Communications shares how her team is building a new infrastructure to unite programming, audiences, and talent to change how Discovery creates, markets, and supports new experiences. 
For the first time, Dunkin’ Donuts is using Twitter as the initial vehicle for a product launch.
Everyme attracted nearly half a million users in their first month of operation. Here's why they jumped to the web and Android so quickly--and why Facebook's success is good news for other social networking services. 
Your company doesn’t have a crisis plan? Follow this guide so you’re prepared when disaster strikes. 
Note: This post originally ran on iStrategy Blog , and is republished here with permission. Online consumers love to share their opinions with... 
One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well? 
In stark comparison to Facebook, Twitter said Thursday that it will begin implementing the Mozilla Do Not Track feature in the Firefox Web browser that allows users to opt-out of cookies that collect personal information and any third-party... 
A Twitter campaign increased followers by 50%. 
A national pro-milk campaign is tuning into breakfast time chatter on Twitter, Facebook and other social networks. Why? 
Larry Page recently called Google+ the company's "social spine." But a new report from RJ Metrics shows that the average public post there receives less than one +1. Just how weak is this spine? 
A Nielsen study shows moms are 35% more likely to shop for clothes online. |
The stock market's subdued reaction to Facebook's IPO event suggests doubts over the intrinsic value to brands of social engagement. Marketers should take heed. 
Spanish football giant Barcelona looks to use new media and social media to reach out and create revenue from its fanbase. 
Data divides top execs from the rest... 
Twitter must work harder to convince marketers of its worth if it is to boost what it admits is a ‘relatively small’ brand take-up to date. 
The problem with Facebook and other social media is that they were not designed to carry advertising. 
While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment. 
We've spent a lot of time on this blog talking about the importance of developing a social media strategy. 
With its Facebook presence growing, Chuck E. Cheese's sets its sights on Foursquare and Pinterest. 
According to a study conducted by Fishburn Hedges and Echo Research, as many as 18 million UK Internet users have turned to social media at one time or another to connect with brands. 
Japanese e-commerce giant Rakuten wants to plug Pinterest in to purchasing, after confirming that it would lead a $100 million investment in the social pinboard curator. 
With Facebook's coming IPO, the pressure is back on Google, the internet hegemon, to step up its game in social media, particularly by leveraging its core search product, enhancing it with social data.
Social network launches a 'best of' email digest... |
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