Social Media News & Topics
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Social Media news and topics of interest
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Cracking Social Media: Ways To Make You More Marketable

Cracking Social Media: Ways To Make You More Marketable | Social Media News & Topics | Scoop.it
Many believe that social media is simply having an active Facebook profile or Twitter feed. ... At a minimum, you should have an active Twitter account and LinkedIn account designed around your personal brand.
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LinkedIn: Do New Offerings Make It the King of B2B? - B2B Digital Marketing

LinkedIn: Do New Offerings Make It the King of B2B? - B2B Digital Marketing | Social Media News & Topics | Scoop.it
When LinkedIn introduces a new advertising option, as a B2B advertiser, you should pay attention. These two new offerings are some of the most interesting recent introductions for both B2B content ...


Summary...


Use Your SlideShare Content in LinkedIn Ads

Now you can promote your SlideShare content on LinkedIn with both the benefits of advertising on LinkedIn (including excellent targeting options) and content posted on SlideShare (including sharing and engaging). You can even include, in typical SlideShare fashion, lead capture within your content.

 

Target Advertising Across the Web Using LinkedIn Data

Now, as part of a partnership between LinkedIn and Media6Degrees, you can use LinkedIn’s audience profiles to target your audience across the web.  The strength of LinkedIn’s profile data makes this one of the most interesting new online targeting options for B2B marketers in quite some time and one worth paying attention to. If LinkedIn makes their audience data available to additional partners, this could become the new standard for audience targeting in B2B.


Via marketingIO
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marketingIO's curator insight, March 20, 2013 8:50 AM

Your LinkedIn marketing continues to grow in importance.


  • See the article at b2bdigital.net
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Social Search: The Third Dimension of Social Media Marketing

Social Search: The Third Dimension of Social Media Marketing | Social Media News & Topics | Scoop.it

As the name suggests, social search combines the depth of social and the breath of search. It is a type of web search that takes into account the ‘social passport’ of the person initiating the query.

 

In essence, the social passport refers to the global mapping of users and how they are related online.

 

Social search takes into account varying sources of metadata, such as tags, social ranking, news, images, videos, knowledge sharing and other web pages. 


Social media marketers now have a huge opportunity to impact SEO, improve search rankings, and increase revenue generated through both social and organic search.


Find Out More: http://www.badrhinorumblings.com/social-search-the-third-dimension-of-social-media-marketing/



Via Antonino Militello
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Social Media Link Building

Social Media Link Building | Social Media News & Topics | Scoop.it

Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good social examples, and methods of using social for your own link efforts.

 

One concept that can still confuse the heck out of clients is social media link building. So let's dig into why social media matters, which networks/platforms have value and which don't, and methods of using social for your own link efforts.


Find Out More: http://searchenginewatch.com/article/2237733/Social-Media-Link-Building


Via Antonino Militello
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Kleckerlabor's curator insight, March 19, 2013 8:03 PM

Linkbuilding mit Social Media

umer hafeez's comment, June 4, 2013 10:23 AM
Thanks for sharing
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Facebook Graph Search Secrets Revealed - 'Net Features - Website Magazine

Facebook Graph Search Secrets Revealed - 'Net Features - Website Magazine | Social Media News & Topics | Scoop.it
Late last week, the Facebook team wrote a blog post that let users “under the hood” to show them how Graph Search goes about indexing and ranking search query results on the social network.


Pointed excerpt...


Of all of the information released in the blog post (and there is a lot), perhaps the most important and useful of it all is that Facebook is not only going to use Graph Search to find data, but also to build upon it and include new features that will quantify important elements of a search query to provide the most relevant information based on factors unique to a particular query. This includes the distance between a searcher and a place, how close a searcher is from user results in terms of friend connections and the amount of overlap a query may have with an entity name, among others. In other words, naming things right and having many friends are both great ways to improve your Facebook page’s performance when it comes to graph search results.


If you care about social media optimization at all, use this information as a digital blueprint for a successful Facebook presence in Graph Search results.


Via marketingIO
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marketingIO's curator insight, March 21, 2013 7:15 AM

This post is based on a Facebook blog post that provides greater detail to Graph. You may want to click through to the article and the FB post for details.


  • See the article at www.websitemagazine.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Latisha Poulard's curator insight, March 21, 2013 10:23 PM

"Providing the most relevant information," for users/potential customers during searches should encourage small business owners to make sure their fan pages are keyword friendly so individuals can find them locally.

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Event Attendees through social media - FB/ Twitter | Facebook | Internet Marketing | SEO | Social Networking | Twitter

Event Attendees through social media - FB/ Twitter | Facebook | Internet Marketing | SEO | Social Networking | Twitter | Social Media News & Topics | Scoop.it
end our exhibition event in April 2013, We want to generate genuine campaign for our fashion apparel website (#SEO Event Attendees through social media - FB/ Twitter by j4julz: We need 5000 real people who will clic...
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