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Check here for recent Social Media News and Resources. Social Media & Digital Marketing News on Twitter @ https://twitter.com/indieblip & Instagram @ https://instagram.com/valleysocialmedia/
65.3K views | +6 today
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Scott McElreath

Social Media Marketing Specialist
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Snapchat’s new partners attach instant apps and games to ads 

Snapchat’s new partners attach instant apps and games to ads  | Social Media News | Scoop.it
Snap wants its ads to open to something interesting rather than a boring mobile website. Today Snap announced 14 new ad Creative Partners that will help..
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CPG Brands Replace Demographic Targeting With Behavioral Targeting 

CPG Brands Replace Demographic Targeting With Behavioral Targeting  | Social Media News | Scoop.it
Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral targeting drives the biggest results online. Instead of trying to hit in-target demos, they’re looking for more creative ways to connect with consumers based on purchase history or interests. At Dmexco, Johnson & Johnson CMO... Continue reading »
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Get ready to see way more vertical ads on Facebook

Get ready to see way more vertical ads on Facebook | Social Media News | Scoop.it
Advertisers can also use Facebook ads as Instagram stories.
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Facebook begins testing Stories on the desktop

Facebook begins testing Stories on the desktop | Social Media News | Scoop.it
Great news, folks. Facebook Stories, the shameless Snapchat clone that sits above the News Feed on Facebook's mobile app, is now rolling out to Facebook's..
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Facebook Conversion Optimization: Standard and Extended

Facebook Conversion Optimization: Standard and Extended | Social Media News | Scoop.it
Not enough conversions to properly optimize? Should you optimize for link clicks or conversions? Now there's a new Facebook conversion optimization option!
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impishshed's comment, September 9, 5:07 AM
good
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Facebook Automated Rules: 4 Ways To Get More Out of Your Campaigns on Autopilot 

Facebook Automated Rules: 4 Ways To Get More Out of Your Campaigns on Autopilot  | Social Media News | Scoop.it
Facebook Automatic Rules are great, but what if you want all the benefits without the hassle of setup? Our built-in algorithm can be set up with one click!
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Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety 

Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety  | Social Media News | Scoop.it
Buyers can limit which content categories ads appear in.
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Reddit rolls out its own video platform

Reddit rolls out its own video platform | Social Media News | Scoop.it
Reddit today is officially launching its own native video hosting across both desktop and mobile. The platform, still in beta, was one of the company's..
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Social Media Advertising: Optimizing Your Video for Facebook Ads 

Social Media Advertising: Optimizing Your Video for Facebook Ads  | Social Media News | Scoop.it
With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the po…
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How to Use Social Media Ads for Lead Generation 

How to Use Social Media Ads for Lead Generation  | Social Media News | Scoop.it
Social media is a must for brand awareness, but how about lead gen? Learn how to get started using Facebook, Linkedin, and Instagram for lead generation.
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Snapchat’s Ad Manager: A Beginner’s Guide

Snapchat’s Ad Manager: A Beginner’s Guide | Social Media News | Scoop.it
Advertising on Snapchat? Yes, now you can! In this guide, we cover everything you need to know about Snapchat's new self-serve Ad Manager.
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CIO Bulletin's comment, August 10, 2:52 AM
Copying features from Facebook to Snapchat and from Snapchat to #Facebook. Now it’s turn of Snapchat to copy adPowerEditor from Facebook. This is the new Advanced Mode from Snapchat AdsManager
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Snapchat's New Data Deal Will Equip Marketers With More Third-Party Measurement 

Snapchat's New Data Deal Will Equip Marketers With More Third-Party Measurement  | Social Media News | Scoop.it
Fifty-five percent of the app’s second-quarter ads included third-party measurement.
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Facebook Stories unlocks public sharing

Facebook Stories unlocks public sharing | Social Media News | Scoop.it
Facebook could jumpstart its Snapchat clone by letting social media stars and public figures post Stories publicly. When Facebook Stories launched globally in..
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Pinterest opens up more than 5,000 interests for advertiser targeting through its Taste Graph 

Pinterest opens up more than 5,000 interests for advertiser targeting through its Taste Graph  | Social Media News | Scoop.it
Pinterest builds itself around visual discovery — the idea that you can come to the site or app, see something you like, and immediately dive down a rabbit..
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How Amazon is becoming the third force in advertising, making the duopoly an oligopoly 

How Amazon is becoming the third force in advertising, making the duopoly an oligopoly  | Social Media News | Scoop.it
As Amazon wields a growing power as a search engine, it is also becoming a more compelling advertising platform and, as a result, is posing the first real challenge to Google and Facebook, which have long commanded digital advertising budgets virtually unopposed. Of the two, Google initially stands to lose more, but as Amazon’s ad offerings expand, Facebook could also bleed ad dollars.
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Facebook’s Revamped Ads Manager Will Include Features From Power Editor 

Facebook’s Revamped Ads Manager Will Include Features From Power Editor  | Social Media News | Scoop.it
Starting this week, Facebook will roll out an updated Ads Manager interface, which will include Power Editor’s ad creating and editing features.
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The print catalog era is over — but Facebook wants to revive it on your iPhone 

The print catalog era is over — but Facebook wants to revive it on your iPhone  | Social Media News | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.
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Da Silva's comment, September 13, 3:30 AM
Dear Scott, even if the iphone is a good device, I do not agree with your comments, and I think that I'm not alone... to think the same. Print and devices are 2 different touchpoints and totally complementary. Our company is involved in print since more than 25 years and most of our large customers, partners and of course print specialists think that the print catalog is not over. Please have a look to some print stats published for example by Xerox about catalogs https://tinyurl.com/y9sneenw or read our special section about "Print as an essential part of multichannel communication" https://priint.com/priintsuite-touchpoints-en/. Print catalogs are not dead more than that they are more relevant.
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4 Tools For Creating Facebook Video Ads

4 Tools For Creating Facebook Video Ads | Social Media News | Scoop.it
Facebook video ads have caught my attention. Have they caught yours yet? Attracting audiences to your organic and paid media is becoming harder and harder. Utilizing video ads can give you the extra…
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Creating a Social Media Ads Process which Drives Sales

Creating a Social Media Ads Process which Drives Sales | Social Media News | Scoop.it
Creating an effective social media marketing strategy requires focus in several key areas, as explained in this post from contributor Taylor Schaller.
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6 Proven Ways to Empower Your Brand's Instagram Marketing

6 Proven Ways to Empower Your Brand's Instagram Marketing | Social Media News | Scoop.it
According to PEW Research Center, the majority of Americans (55 percent to be exact) use Instagram to some degree. Given the platform’s rapi
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Facebook Adds New Features to Facebook Camera, Stories

Facebook Adds New Features to Facebook Camera, Stories | Social Media News | Scoop.it
Facebook's adding new tools to their Camera tools, which will help users create better Facebook Stories. 
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Free eBook: 4 SEM Mistakes and How to Avoid Them 

Free eBook: 4 SEM Mistakes and How to Avoid Them  | Social Media News | Scoop.it

Are you seeing the results you want from search engine marketing?

Download this Free Ebook for tips https://thrivehive.com/landing-page/sem-mistakes-ebook-fb/

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David Stapleton's curator insight, August 23, 8:50 PM
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You’re this close to more customers | Sign up for a demo!

You’re this close to more customers | Sign up for a demo! | Social Media News | Scoop.it

You’re this close to more customers.

There are more ways than ever to market your business. We live in a connected world, with an ever-expanding array of tools, technologies and platforms tying us all together. Which is great news for you and your local business. ThriveHive helps you take advantage of these tools to stay connected to your customers while attracting new ones. There’s opportunity out there waiting for you. And it’s closer than you think.

 

The ThriveHive Digital Suite includes your choice of:

 

 

VIsit ThriveHive for more information!

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castorjump's comment, August 9, 11:33 PM
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How to Set Up Facebook Messenger Ads

How to Set Up Facebook Messenger Ads | Social Media News | Scoop.it
Want to reach more customers & prospects using Facebook Messenger? Learn how to set up a Messenger ad that displays in the Messenger app.
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David Stapleton's curator insight, August 23, 8:47 PM
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Facebook will let brands target ads to people who RSVPed to their Pages’ events 

Facebook will let brands target ads to people who RSVPed to their Pages’ events  | Social Media News | Scoop.it
Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.
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