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Check here for recent Social Media News and Resources. Social Media & Digital Marketing News on Twitter @ https://twitter.com/indieblip & Instagram @ https://instagram.com/valleysocialmedia/
66.1K views | +28 today
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Scott McElreath

Social Media Marketing Specialist
Twitter | https://twitter.com/indieblip
Instagram | https://instagram.com/valleysocialmedia/
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How to Use Messenger Bots With Facebook Ads to Lower Costs 

How to Use Messenger Bots With Facebook Ads to Lower Costs  | Social Media News | Scoop.it
Today, I’m talking about messenger bots, particularly Facebook Messenger bots. They’re really hot right now. I’m going to show you an example of how we’re using them, and how you can use them…
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LinkedIn opens video uploads to all as part of a bigger video push 

LinkedIn opens video uploads to all as part of a bigger video push  | Social Media News | Scoop.it
Video is the name of the game in social networking: sites like Facebook and Twitter have been doubling down on the medium in recent years to drive more..
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Facebook’s ‘Order Food’ feature officially launches across the U.S. 

Facebook’s ‘Order Food’ feature officially launches across the U.S.  | Social Media News | Scoop.it
Facebook today formally announced its new feature that allows users to order food from local restaurants using its app. Instead of competing directly with..
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Nice IHOZO's curator insight, October 13, 6:32 PM
"Facebook made it easier for customers to order food online."
 
Nice IHOZO's curator insight, October 13, 6:38 PM
"as Facebook made it easy for its customers in US to order food online, Kigali food delivery made it easier for Rwandise to download food online." 
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Dynamic Creative for Facebook Ads

Dynamic Creative for Facebook Ads | Social Media News | Scoop.it
Facebook now allows advertisers to use Dynamic Creative to dynamically test up to 30 asset variations for a single ad to find what combination work
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Snapchat’s new Context Cards use Snaps for spontaneous discover

Snapchat’s new Context Cards use Snaps for spontaneous discovery  | Social Media News | Scoop.it
Snapchat is introducing a new feature that will transform the experience of using the apps at a fundamental level. They're called 'Context Cards,' and they're..
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Short Facebook Videos: An Experiment

Short Facebook Videos: An Experiment | Social Media News | Scoop.it
I've started experimenting with short Facebook videos. Here's a deep look at my process and strategy related to the videos, ads, list building, and traffic.
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Hashtags on Pinterest?!?! 

Hashtags on Pinterest?!?!  | Social Media News | Scoop.it
Pinterest now recommends using relevant hashtags in your Pin descriptions. Here's what you need to know.
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Report: Facebook ads drive up to 27% of in-store customers 

Report: Facebook ads drive up to 27% of in-store customers  | Social Media News | Scoop.it

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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Stefanie Blackburn's curator insight, October 15, 1:37 AM
Facebook ads can be very powerful for driving traffic to businesses.  If you aren't using them yet it may be time to start
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How To How To Improve Your Marketing ROI With Facebook Ads 

How To How To Improve Your Marketing ROI With Facebook Ads  | Social Media News | Scoop.it
Do you ever feel like your marketing campaign is being ignored by your audience? Are you sick and tired of creating marketing campaigns that are
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Twitter just doubled the character limit for tweets to 280

Twitter just doubled the character limit for tweets to 280 | Social Media News | Scoop.it
Tweets twice as big roll out in a global test
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45+ Online Design Tools to Create Stunning Visuals for Your Digital Content 

45+ Online Design Tools to Create Stunning Visuals for Your Digital Content  | Social Media News | Scoop.it
Facebook Twitter Google+ Pinterest LinkedInBy 2018 (that’s in less than 4 months), 84% of all marketing communication will be visual. And there’s more than one good reason for the shift. Visuals help businesses of any size communicate and connect with users and distinguish from competitors. So, if you haven’t done so already, get ready to jump Read more
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Instagram Reaches 800 Million Users, 2 Million Advertisers

Instagram Reaches 800 Million Users, 2 Million Advertisers | Social Media News | Scoop.it
Instagram has announced it now has more than 800 million monthly active users, and 2 million active advertisers.
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5 New Facebook Updates and Tests Spotted This Week

5 New Facebook Updates and Tests Spotted This Week | Social Media News | Scoop.it
Here are five new Facebook updates and tests spotted 'in the wild' this week.
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Why Instagram and Facebook cross-post case studies - Digiday

Why Instagram and Facebook cross-post case studies - Digiday | Social Media News | Scoop.it
Facebook and Instagram are pitching themselves to buyers as a cross-platform play, if their recent case studies are anything to go by.
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Stefanie Blackburn's curator insight, October 15, 1:35 AM
Interesting information on why the cross posting strategy 
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The Remarketing Grid: The Science of Ad Retargeting Audience Segmentation 

The Remarketing Grid: The Science of Ad Retargeting Audience Segmentation  | Social Media News | Scoop.it
In Part 3 of 3, Mike Rhodes breaks down advanced remarketing with Google Analytics.
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Facebook Power Editor Merges with Ads Manager 

Facebook Power Editor Merges with Ads Manager  | Social Media News | Scoop.it
Introducing the new Facebook Ads Manager - a tool that combines Facebook Power Editor and the Facebook Ads Manger in one platform.
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$2 in profit for every $1 spent: Analytic Partners’ analysis shows Pinterest’s impact 

$2 in profit for every $1 spent: Analytic Partners’ analysis shows Pinterest’s impact  | Social Media News | Scoop.it
Pinterest delivered $2 in profit for every $1 advertisers spent when Analytic Partners recently measured Pinterest campaigns for five brands across packaged goods and retail. When the marketing mix modeling (MMM) study looked at gross retail dollars instead of profit, that translated into a $4.3 return per dollar spent.
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Using Facebook’s Ads Framework as a Standard for Social Selling 

Using Facebook’s Ads Framework as a Standard for Social Selling  | Social Media News | Scoop.it
Opinion: There is no reason why you shouldn’t copy tried-and-true Facebook ad strategies for your efforts on other channels.
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Facebook Ads: How to Create Offline Event Custom Audiences 

Facebook Ads: How to Create Offline Event Custom Audiences  | Social Media News | Scoop.it
Facebook advertisers can now measure the impact of ads on offline events and also create various audiences of those who interacted offline. Here'
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Facebook Advertising Strategy | The 4 Pillars Of A Successful Campaign 

Facebook Advertising Strategy | The 4 Pillars Of A Successful Campaign  | Social Media News | Scoop.it
Take your campaign to the next level by employing these four bedrock principles of a successful Facebook advertising strategy.
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How to Use Facebook Audience Optimization for Better Organic Exposure 

How to Use Facebook Audience Optimization for Better Organic Exposure  | Social Media News | Scoop.it
Learn how to increase your Facebook news feed exposure with a solution that doesn't involve ads.
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Facebook’s Adding a New Messages Ad Objective to Drive Messenger Business 

Facebook’s Adding a New Messages Ad Objective to Drive Messenger Business  | Social Media News | Scoop.it
Facebook's added a new ad option to prompt more Messenger connections.
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Facebook will target ads to people based on store visits, offline purchases, calls to businesses 

Facebook will target ads to people based on store visits, offline purchases, calls to businesses  | Social Media News | Scoop.it
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.
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The Definitive Guide to Tracking Dark Social

The Definitive Guide to Tracking Dark Social | Social Media News | Scoop.it
Somewhere between 70% and 80% of your website’s traffic is from dark social media. Here's how to analyze that traffic to improve your business
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YouTube promises advertisers new ways to target audiences and measure the offline impact 

YouTube promises advertisers new ways to target audiences and measure the offline impact  | Social Media News | Scoop.it
YouTube has kicked off its Ad Week New York activity by unveiling a host of updates which it claims will help advertisers better target audiences, structure their storytelling and then measure its effectiveness in driving sales both on and offline.
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