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Check here for recent Social Media News and Resources. Social Media Marketing Specialist on Twitter @ https://twitter.com/indieblip & Instagram @ https://instagram.com/valleysocialmedia/
57.3K views | +41 today
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Scott McElreath

Social Media Marketing Specialist
Twitter | https://twitter.com/indieblip
Instagram | https://instagram.com/valleysocialmedia/
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Programmatic Ad-Buying Is Now Available for Social Influencers

Programmatic Ad-Buying Is Now Available for Social Influencers | Social Media News | Scoop.it
The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.
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Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat Is Now Pitching Brands on Sequential Video Ads | Social Media News | Scoop.it
Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks.
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nickedmeasly's comment, January 19, 11:43 PM
beautiful
Stephen Buckley's curator insight, January 22, 10:52 AM

This Adweek article looks at Snapchat's new sequential advertisement package they are offering to customers. Advertisers will now be able to purchase 30 sequential seconds of advertising space which they will have to break down into the standard 10 second Snapchat format (so 3 back to back 10 second videos). The article is written by Adweek staff writer Lauren Johnson, who introduces the idea of the new packages and gathers personal insight from advertising professionals. I believe this article would benefit small companies who may not have heard about Snapchat's new features and also Snapchat users who like to stay informed about how businesses are using the social media platform to reach them. The article introduces a new idea and serves a purpose of informing readers about new forms of advertising. Adweek.com is a credible source and the information presented in the article seems to be accurate. The real added value in this article are the statements from professionals on their initial thoughts on how they may use the ad space differently. Definitely worth a read if you are interested in social media marketing!

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A Step-by-Step Guide to Pinterest Marketing

A Step-by-Step Guide to Pinterest Marketing | Social Media News | Scoop.it
Pinterest marketing can increase brand name recognition and off-site sales. See our step-by-step guide for success with Pinterest marketing.
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How To Increase Engagement On Instagram

How To Increase Engagement On Instagram | Social Media News | Scoop.it
In this day and age, engagement matters. Your social media content has to do more than catch a person’s eye. If you want it to bring you business, i
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Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing | Social Media News | Scoop.it
Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see.
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Defining the Metrics That Matter

Defining the Metrics That Matter | Social Media News | Scoop.it
Know which metrics will and won’t help drive campaign success, and keep pace with the evolution of digital measurement.
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5 Reasons Advertisers Are Choosing Facebook Over Twitter

5 Reasons Advertisers Are Choosing Facebook Over Twitter | Social Media News | Scoop.it
Image source: Facebook. Advertisers spent just 6% more on Twitter (NYSE: TWTR ) ads last quarter than they did in the same period a year ago, a.
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How to Back Up Your Social Media Content

How to Back Up Your Social Media Content | Social Media News | Scoop.it
Do you have social media posts you don't want to lose? Learn how to download profiles, content, & contacts so you always have access to them.
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How to Use Google UTMs to Analyze Your Social Traffic

How to Use Google UTMs to Analyze Your Social Traffic | Social Media News | Scoop.it

Wonder how much social traffic comes from the blog posts you share? Discover how to add UTMs to your links, & attribute traffic to your page, group and ads.

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How to Use YouTube Cards in Your Videos

How to Use YouTube Cards in Your Videos | Social Media News | Scoop.it

Looking for ways to drive more views or engagement on YouTube? Discover how to create and use YouTube cards in your business videos.

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Twitter Ads: How to Advertise With Twitter

Twitter Ads: How to Advertise With Twitter | Social Media News | Scoop.it
Social Media Marketing Podcast 216. In this episode Neal Schaffer explores Twitter ads and what marketers need to know.
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How to Find Social Media Micro-influencers for Your Small Business

How to Find Social Media Micro-influencers for Your Small Business | Social Media News | Scoop.it
Want to promote your small business on a budget? Discover how to find and connect with micro-influencers who can promote your small business.
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How to Create a Pinterest Showcase for Your Business

How to Create a Pinterest Showcase for Your Business | Social Media News | Scoop.it
Looking for a new way to show off your best pins? Discover how to build a Pinterest showcase for your business profile.
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Snapchat's ad targeting is starting to look more like Facebook's

Snapchat's ad targeting is starting to look more like Facebook's | Social Media News | Scoop.it
Snapchat will show ads based on what its users buy in the real world, thanks to a partnership with Oracle Data Cloud announced on Thursday.
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Brandon Llewellyn's curator insight, Today, 11:47 AM

This article shows how Snapchat will be integrating a new advertisement system that could potentially value the app at $25B.

 

Snapchat seems to be  hitting an advertising sweet spot between "not enough information to make big money" and "a scary amount of information that makes big money" by partnering with Oracle Data Cloud, targeting consumers by advertising based on consumers offline purchases and loyal reward programs they are part of. 

CEO of Snapchat, Evan Spiegel said "We're going to stay away from building really extensive profiles on people because that's just bad and doesn't feel very good" . By using limited information and not creating individual profiles on each customer, Snapchat will be able to advertise to the right target audience without scaring them away.


This article was short, and could have been elaborated on. It also used a quote from two years ago, which makes readers wonder if business goals have changed since then. That said, the content was interesting and informative, not to mention it is very relatable, as an avid social media user frequently astonished at aggressive ad campaigns on other platforms.

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Instagram Stories Is Likely to Become a Powerful Marketing Tool

Instagram Stories Is Likely to Become a Powerful Marketing Tool | Social Media News | Scoop.it
Stories is potent and affordable medium for providing an immersive advertising experience. The photo-sharing app (hasn’t it become much more than that, though?) announced that it is experimenting with video ads within Stories with some of the biggest global advertisers. In an interview with Fortune, director of product marketing Jim Squires hinted at a “two or three-week test period” before making the feature fully available to all its active advertisers. People familiar with Facebook and Instagram advertising should find it pretty straightforward when it comes to setting up and paying for video ads inside Stories. Squires underlined that Facebook’s powerful demographic and interest-based targeting capabilities are definitely a competitive advantage for Instagram. The company also announced that analytics on Stories will now be included in the Business Tools dashboard and will share basic insights, such as reach and impressions. Since Stories take up the whole mobile screen space, so will the ads.
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5 Reasons Why Pinterest is a Must For Bloggers

5 Reasons Why Pinterest is a Must For Bloggers | Social Media News | Scoop.it
As a Blogger, you want to be on the right social media networks for your specific niche, right? I get that. So if Pinterest is not yet on your cards or if you’re unsure if it can work for you,…
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toupeekidd's comment, January 16, 11:39 PM

Really good
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Move over Snapchat: Ads are coming to Instagram Stories

Move over Snapchat: Ads are coming to Instagram Stories | Social Media News | Scoop.it
The Snapchat-like feature on Facebook's photo-first platform is trying to entice brands.
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buzzersparkling's comment, January 15, 10:37 PM
nice
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Facebook’s retargeted ads broadened to include rivals’ site, app visitors

Facebook’s retargeted ads broadened to include rivals’ site, app visitors | Social Media News | Scoop.it
By expanding the retargeting pool, Facebook's Dynamic Ads can do a better job of finding new customers for brands, including from rivals.
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Dove Nobel's comment, January 11, 10:11 AM
http://freead1.net/details_1910763_ad.html
judyhaar's curator insight, January 13, 11:40 AM

A new powerful way to broaden your advertising hits.

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Instagram Marketing 101

Instagram Marketing 101 | Social Media News | Scoop.it
Instagram was launched in 2010 and has grown a lot since then. It is currently one of the top five most used social media apps and has more than 100 million active users. A lot of small business owne…
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Dove Nobel's comment, January 11, 10:21 AM
http://www.americanlisted.com/post_ad.html?category_id=34
judyhaar's curator insight, January 13, 11:38 AM

Some great tips to start.

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5 Ways to Generate Leads From Snapchat

5 Ways to Generate Leads From Snapchat | Social Media News | Scoop.it

Do you need more leads for your business? Discover five ways you can use Snapchat to generate viable leads for your business.

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4 Clever Ways Your Company Can Use Social Media to Boost SEO

4 Clever Ways Your Company Can Use Social Media to Boost SEO | Social Media News | Scoop.it
Likes on social media are great, but what we're all ultimately after is more customers.
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Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting

Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting | Social Media News | Scoop.it
Snapchat is adding ways to optimize campaign performance with the help of machine learning.  Earlier this month, Snap Inc. began rolling out what it calls Goal-Based Bidding (GBB). The option, available to marketers buying ads through Snapchat's API, uses machine learning to know which users are most likely to swipe a certain type of ad.
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Stewart-Marshall's curator insight, January 4, 2:42 PM
Earlier this month, Snap Inc. began rolling out Goal-Based Bidding (GBB) for marketers that uses machine learning to know which users are most likely to swipe a certain type of ad.
Dove Nobel's comment, January 6, 9:37 AM
http://freead1.net/details_1911270_ad.html
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Social Influencer Marketing on the Rise: New Research

Social Influencer Marketing on the Rise: New Research | Social Media News | Scoop.it
Is your company considering influencer marketing? Discover why social influencer marketing is useful and which tactics are most successful.
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Facebook buys data on users' offline habits for better ads

Facebook buys data on users' offline habits for better ads | Social Media News | Scoop.it
At this point, it's well-known that Facebook is as much an advertising company as it is a social network. The company is probably second only to Google in th
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bumpyaxes's comment, December 31, 2016 4:04 AM
Its splendid :)
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How to Use Facebook Video Ads to Nurture Leads

How to Use Facebook Video Ads to Nurture Leads | Social Media News | Scoop.it
Interested in using video ads to automatically nurture your leads? Discover how to use Facebook video ads to generate and convert leads for your business.
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