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Check here for recent Social Media News and Resources. Social Media Marketing Specialist on Twitter @ https://twitter.com/indieblip & Instagram @ https://instagram.com/valleysocialmedia/
57.1K views | +9 today
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Scott McElreath

Social Media Marketing Specialist
Twitter | https://twitter.com/indieblip
Instagram | https://instagram.com/valleysocialmedia/
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Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat Is Now Pitching Brands on Sequential Video Ads | Social Media News | Scoop.it
Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks.
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nickedmeasly's comment, January 19, 11:43 PM
beautiful
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A Step-by-Step Guide to Pinterest Marketing

A Step-by-Step Guide to Pinterest Marketing | Social Media News | Scoop.it
Pinterest marketing can increase brand name recognition and off-site sales. See our step-by-step guide for success with Pinterest marketing.
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How To Increase Engagement On Instagram

How To Increase Engagement On Instagram | Social Media News | Scoop.it
In this day and age, engagement matters. Your social media content has to do more than catch a person’s eye. If you want it to bring you business, i
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Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing | Social Media News | Scoop.it
Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see.
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Defining the Metrics That Matter

Defining the Metrics That Matter | Social Media News | Scoop.it
Know which metrics will and won’t help drive campaign success, and keep pace with the evolution of digital measurement.
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5 Reasons Advertisers Are Choosing Facebook Over Twitter

5 Reasons Advertisers Are Choosing Facebook Over Twitter | Social Media News | Scoop.it
Image source: Facebook. Advertisers spent just 6% more on Twitter (NYSE: TWTR ) ads last quarter than they did in the same period a year ago, a.
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How to Back Up Your Social Media Content

How to Back Up Your Social Media Content | Social Media News | Scoop.it
Do you have social media posts you don't want to lose? Learn how to download profiles, content, & contacts so you always have access to them.
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How to Use Google UTMs to Analyze Your Social Traffic

How to Use Google UTMs to Analyze Your Social Traffic | Social Media News | Scoop.it

Wonder how much social traffic comes from the blog posts you share? Discover how to add UTMs to your links, & attribute traffic to your page, group and ads.

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How to Use YouTube Cards in Your Videos

How to Use YouTube Cards in Your Videos | Social Media News | Scoop.it

Looking for ways to drive more views or engagement on YouTube? Discover how to create and use YouTube cards in your business videos.

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Twitter Ads: How to Advertise With Twitter

Twitter Ads: How to Advertise With Twitter | Social Media News | Scoop.it
Social Media Marketing Podcast 216. In this episode Neal Schaffer explores Twitter ads and what marketers need to know.
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How to Find Social Media Micro-influencers for Your Small Business

How to Find Social Media Micro-influencers for Your Small Business | Social Media News | Scoop.it
Want to promote your small business on a budget? Discover how to find and connect with micro-influencers who can promote your small business.
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How to Create a Pinterest Showcase for Your Business

How to Create a Pinterest Showcase for Your Business | Social Media News | Scoop.it
Looking for a new way to show off your best pins? Discover how to build a Pinterest showcase for your business profile.
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ThriveHive - Marketing Platform for Local Businesses

Give it a spin

ThriveHive was made for small business owners, not marketers. Our guided marketing solution will guide you and your business along the path to better marketing. Together, we can grow your customer base and make your business even more successful than it already is.

 

Visit > https://thrivehive.com for a Free Demo!

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Instagram Stories Is Likely to Become a Powerful Marketing Tool

Instagram Stories Is Likely to Become a Powerful Marketing Tool | Social Media News | Scoop.it
Stories is potent and affordable medium for providing an immersive advertising experience. The photo-sharing app (hasn’t it become much more than that, though?) announced that it is experimenting with video ads within Stories with some of the biggest global advertisers. In an interview with Fortune, director of product marketing Jim Squires hinted at a “two or three-week test period” before making the feature fully available to all its active advertisers. People familiar with Facebook and Instagram advertising should find it pretty straightforward when it comes to setting up and paying for video ads inside Stories. Squires underlined that Facebook’s powerful demographic and interest-based targeting capabilities are definitely a competitive advantage for Instagram. The company also announced that analytics on Stories will now be included in the Business Tools dashboard and will share basic insights, such as reach and impressions. Since Stories take up the whole mobile screen space, so will the ads.
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5 Reasons Why Pinterest is a Must For Bloggers

5 Reasons Why Pinterest is a Must For Bloggers | Social Media News | Scoop.it
As a Blogger, you want to be on the right social media networks for your specific niche, right? I get that. So if Pinterest is not yet on your cards or if you’re unsure if it can work for you,…
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toupeekidd's comment, January 16, 11:39 PM

Really good
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Move over Snapchat: Ads are coming to Instagram Stories

Move over Snapchat: Ads are coming to Instagram Stories | Social Media News | Scoop.it
The Snapchat-like feature on Facebook's photo-first platform is trying to entice brands.
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buzzersparkling's comment, January 15, 10:37 PM
nice
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Facebook’s retargeted ads broadened to include rivals’ site, app visitors

Facebook’s retargeted ads broadened to include rivals’ site, app visitors | Social Media News | Scoop.it
By expanding the retargeting pool, Facebook's Dynamic Ads can do a better job of finding new customers for brands, including from rivals.
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Dove Nobel's comment, January 11, 10:11 AM
http://freead1.net/details_1910763_ad.html
judyhaar's curator insight, January 13, 11:40 AM

A new powerful way to broaden your advertising hits.

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Instagram Marketing 101

Instagram Marketing 101 | Social Media News | Scoop.it
Instagram was launched in 2010 and has grown a lot since then. It is currently one of the top five most used social media apps and has more than 100 million active users. A lot of small business owne…
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Dove Nobel's comment, January 11, 10:21 AM
http://www.americanlisted.com/post_ad.html?category_id=34
judyhaar's curator insight, January 13, 11:38 AM

Some great tips to start.

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5 Ways to Generate Leads From Snapchat

5 Ways to Generate Leads From Snapchat | Social Media News | Scoop.it

Do you need more leads for your business? Discover five ways you can use Snapchat to generate viable leads for your business.

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4 Clever Ways Your Company Can Use Social Media to Boost SEO

4 Clever Ways Your Company Can Use Social Media to Boost SEO | Social Media News | Scoop.it
Likes on social media are great, but what we're all ultimately after is more customers.
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Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting

Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting | Social Media News | Scoop.it
Snapchat is adding ways to optimize campaign performance with the help of machine learning.  Earlier this month, Snap Inc. began rolling out what it calls Goal-Based Bidding (GBB). The option, available to marketers buying ads through Snapchat's API, uses machine learning to know which users are most likely to swipe a certain type of ad.
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Stewart-Marshall's curator insight, January 4, 2:42 PM
Earlier this month, Snap Inc. began rolling out Goal-Based Bidding (GBB) for marketers that uses machine learning to know which users are most likely to swipe a certain type of ad.
Dove Nobel's comment, January 6, 9:37 AM
http://freead1.net/details_1911270_ad.html
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Social Influencer Marketing on the Rise: New Research

Social Influencer Marketing on the Rise: New Research | Social Media News | Scoop.it
Is your company considering influencer marketing? Discover why social influencer marketing is useful and which tactics are most successful.
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Facebook buys data on users' offline habits for better ads

Facebook buys data on users' offline habits for better ads | Social Media News | Scoop.it
At this point, it's well-known that Facebook is as much an advertising company as it is a social network. The company is probably second only to Google in th
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bumpyaxes's comment, December 31, 2016 4:04 AM
Its splendid :)
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How to Use Facebook Video Ads to Nurture Leads

How to Use Facebook Video Ads to Nurture Leads | Social Media News | Scoop.it
Interested in using video ads to automatically nurture your leads? Discover how to use Facebook video ads to generate and convert leads for your business.
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Six Tips From Facebook for Using Silent Video Better

Six Tips From Facebook for Using Silent Video Better | Social Media News | Scoop.it
Facebook's move towards silent video means that marketers have to use their imagination to grab viewers' attention
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