Social Media News
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Check here for recent Social Media News and Resources. Social Media Marketing Specialist on Twitter @ https://twitter.com/indieblip & Instagram @ https://instagram.com/valleysocialmedia/
58.8K views | +37 today
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Scott McElreath

Social Media Marketing Specialist
Twitter | https://twitter.com/indieblip
Instagram | https://instagram.com/valleysocialmedia/
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50 Amazing Social Media Marketing Ideas, Strategies & Tips

50 Amazing Social Media Marketing Ideas, Strategies & Tips | Social Media News | Scoop.it
Is social media part of your marketing strategy? If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make…
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Sean Chester's curator insight, February 24, 4:08 AM

Always bringing you ideas to try. pick 1 and implement today

Allan Forbes's curator insight, February 24, 5:59 AM

Is social media part of your marketing strategy? If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make…

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Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands | Social Media News | Scoop.it
With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the…
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A Quick Guide To Split Testing Facebook Ads

A Quick Guide To Split Testing Facebook Ads | Social Media News | Scoop.it
We completely understand if you missed this one, and to be honest, not every brand has been allowed to take part. But split testing is out there for some Facebook business accounts, and this means th…
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Allan Forbes's curator insight, February 24, 6:07 AM

Ensuring your marketing is effective is an important factor in determining investment, split testing is an essential tool.

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3 Ways to Optimize Your Video Advertising Strategy on Facebook

3 Ways to Optimize Your Video Advertising Strategy on Facebook | Social Media News | Scoop.it
To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
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rrajdev's comment, February 16, 11:50 PM
http://softwareengineeringmca.blogspot.com/2016/11/unique-nature-web-apps-attributes.html
mysteriousprisoner's comment, February 17, 3:45 AM
Thats stunning...
Darren Lee Revell's curator insight, February 17, 3:52 AM

If a picture paints a thousand words, video must paint like millions..

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11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers | Social Media News | Scoop.it
When executed properly, Facebook ads can be incredibly lucrative. Discover some of the most common mistakes with Facebook ads here.
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Facebook Makes Several Silent Changes To Its Ads Manager

Facebook Makes Several Silent Changes To Its Ads Manager | Social Media News | Scoop.it
Facebook rolled out some useful changes in its Ads Manager, including tweaks to campaign objectives and the ability to use animated GIFs in video ads.
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Hootsuite buys Facebook ad manager AdEspresso

Hootsuite buys Facebook ad manager AdEspresso | Social Media News | Scoop.it
Hootsuite is aiming to expand its services that help users create and manage Facebook and Instagram ad campaigns.
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Pinterest Rolls Out Search Ads

Pinterest Rolls Out Search Ads | Social Media News | Scoop.it
Pinterest is rolling out a search advertising product as it looks to pull in new revenue in an arena that has been a boon to Google.
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6 New Facebook Page Features Your Business Needs to Know About in 2017

6 New Facebook Page Features Your Business Needs to Know About in 2017 | Social Media News | Scoop.it
Facebook's constantly evolving - here are six new features you should be aware of. 
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Flores Marisol's curator insight, January 31, 10:12 AM
Some good tips!
Charlie Dare's curator insight, February 1, 5:43 AM
Videos get more interest and shares than all other types of posts..So make it good ~
drula eric's curator insight, February 2, 4:44 AM
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Why You Need To Use Facebook's New Dynamic Mobile Install Ads Right Now

Why You Need To Use Facebook's New Dynamic Mobile Install Ads Right Now | Social Media News | Scoop.it
Discovery on the App Store has never been harder. Cut through the noise to get to your customers with Facebook Dynamic mobile install ads.
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Programmatic Ad-Buying Is Now Available for Social Influencers

Programmatic Ad-Buying Is Now Available for Social Influencers | Social Media News | Scoop.it
The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.
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Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat Is Now Pitching Brands on Sequential Video Ads | Social Media News | Scoop.it
Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks.
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nickedmeasly's comment, January 19, 11:43 PM
beautiful
Stephen Buckley's curator insight, January 22, 10:52 AM

This Adweek article looks at Snapchat's new sequential advertisement package they are offering to customers. Advertisers will now be able to purchase 30 sequential seconds of advertising space which they will have to break down into the standard 10 second Snapchat format (so 3 back to back 10 second videos). The article is written by Adweek staff writer Lauren Johnson, who introduces the idea of the new packages and gathers personal insight from advertising professionals. I believe this article would benefit small companies who may not have heard about Snapchat's new features and also Snapchat users who like to stay informed about how businesses are using the social media platform to reach them. The article introduces a new idea and serves a purpose of informing readers about new forms of advertising. Adweek.com is a credible source and the information presented in the article seems to be accurate. The real added value in this article are the statements from professionals on their initial thoughts on how they may use the ad space differently. Definitely worth a read if you are interested in social media marketing!

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A Step-by-Step Guide to Pinterest Marketing

A Step-by-Step Guide to Pinterest Marketing | Social Media News | Scoop.it
Pinterest marketing can increase brand name recognition and off-site sales. See our step-by-step guide for success with Pinterest marketing.
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Instagram allows multiple images, videos in one post

Instagram allows multiple images, videos in one post | Social Media News | Scoop.it

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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Instagram’s carousel format can now include more posts, be used outside of ads

Instagram’s carousel format can now include more posts, be used outside of ads | Social Media News | Scoop.it
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.
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Why Your Facebook Ads Aren’t Working

Why Your Facebook Ads Aren’t Working | Social Media News | Scoop.it
Over the last few years, Facebook has subtly but significantly shifted its focus toward paid ads. While it remains highly important to distribute valuable content and to seek organic reach, it’s ju…
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সুমাইয়া মাহি's curator insight, February 18, 11:00 PM

You can get high quality targeted traffic using our social media traffic. We will post your ad to 100 hyper active facebook groups. Your ad will be reached at least 3 Million hungry members who are ready to see your offer. After completing work we will send you a full report with links of each live post where your advertisement was posted. Book your slot now: http://onlinevision-bd.com/facebook-group-posting-service/

Jacques Le Bris's comment, February 19, 4:33 AM
Bref, avec Facebook le dindon de la Farce c'est vous !
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Facebook’s videos are coming to Apple TV, Amazon Fire TV, and Samsung smart TVs

Facebook’s videos are coming to Apple TV, Amazon Fire TV, and Samsung smart TVs | Social Media News | Scoop.it
Facebook has announced plans to roll out an app for the biggest screen in your home so you can consume your favorite cat videos and long form content shared across the social network. A dedicated video app for the television will be launching soon and will be available on Apple TV, Amazon Fire TV, and Samsung smart TVs to start with. Additional platforms will become available in the future.
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The Ultimate Guide to Snapchat Marketing

The Ultimate Guide to Snapchat Marketing | Social Media News | Scoop.it
Facebook Twitter Google+ Pinterest LinkedInThere’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list. Though the interface can be a little clunky and hard to get used to, some businesses who are using Snapchat are having great results coming from Read more
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What Most Companies Get Wrong With Paid Facebook Ads

What Most Companies Get Wrong With Paid Facebook Ads | Social Media News | Scoop.it
Allocating some marketing budget to paid Facebook ads is a smart decision, but only if you follow through correctly. These tips will direct you to success.
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Snapchat now lets you link to websites using custom Snapcodes

Snapchat now lets you link to websites using custom Snapcodes | Social Media News | Scoop.it
Hot on the heels of its redesign from last week, Snapchat is back with another update to its app, adding the ability to make custom Snapcodes for websites. Like the original Snapcodes, which ad
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Setting Aside Rivalry, Twitter Signs Up For Instagram

Setting Aside Rivalry, Twitter Signs Up For Instagram | Social Media News | Scoop.it
Twitter is now on Instagram. Twitter opened the account on its rival's app as part of a marketing push, as it tries to build more awareness for its product.
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tagincrease's comment, January 30, 12:13 AM
nice
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How to Curate a Stunning Instagram Feed with User Generated Content

How to Curate a Stunning Instagram Feed with User Generated Content | Social Media News | Scoop.it
What is Instagram user generated content? Learn how you can use Instagram UGC for business with these 5 steps to curate user generated content on Instagram!
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4 LinkedIn Tips for Better Prospecting : Social Media Examiner

4 LinkedIn Tips for Better Prospecting : Social Media Examiner | Social Media News | Scoop.it
Wondering how LinkedIn can help you generate and connect with leads? Discover four tips to help you get more out of your LinkedIn sales efforts.
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culturesoinker's comment, January 27, 2:34 AM

Its fabulous
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Snapchat's ad targeting is starting to look more like Facebook's

Snapchat's ad targeting is starting to look more like Facebook's | Social Media News | Scoop.it
Snapchat will show ads based on what its users buy in the real world, thanks to a partnership with Oracle Data Cloud announced on Thursday.
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Brandon Llewellyn's curator insight, January 23, 11:47 AM

This article shows how Snapchat will be integrating a new advertisement system that could potentially value the app at $25B.

 

Snapchat seems to be  hitting an advertising sweet spot between "not enough information to make big money" and "a scary amount of information that makes big money" by partnering with Oracle Data Cloud, targeting consumers by advertising based on consumers offline purchases and loyal reward programs they are part of. 

CEO of Snapchat, Evan Spiegel said "We're going to stay away from building really extensive profiles on people because that's just bad and doesn't feel very good" . By using limited information and not creating individual profiles on each customer, Snapchat will be able to advertise to the right target audience without scaring them away.


This article was short, and could have been elaborated on. It also used a quote from two years ago, which makes readers wonder if business goals have changed since then. That said, the content was interesting and informative, not to mention it is very relatable, as an avid social media user frequently astonished at aggressive ad campaigns on other platforms.

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Instagram Stories Is Likely to Become a Powerful Marketing Tool

Instagram Stories Is Likely to Become a Powerful Marketing Tool | Social Media News | Scoop.it
Stories is potent and affordable medium for providing an immersive advertising experience. The photo-sharing app (hasn’t it become much more than that, though?) announced that it is experimenting with video ads within Stories with some of the biggest global advertisers. In an interview with Fortune, director of product marketing Jim Squires hinted at a “two or three-week test period” before making the feature fully available to all its active advertisers. People familiar with Facebook and Instagram advertising should find it pretty straightforward when it comes to setting up and paying for video ads inside Stories. Squires underlined that Facebook’s powerful demographic and interest-based targeting capabilities are definitely a competitive advantage for Instagram. The company also announced that analytics on Stories will now be included in the Business Tools dashboard and will share basic insights, such as reach and impressions. Since Stories take up the whole mobile screen space, so will the ads.
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Pharma Guy's curator insight, January 29, 8:10 AM

Related articles:

  • “Pharma on Instagram: How Top Drug Companies Use It Today & May Use It Tomorrow”; http://sco.lt/8lqefp
  • “Instagram Offers Pharma Marketers Better Tools Than Facebook to Block Those "Nasty" Comments”; http://sco.lt/5tW1Pl
  • “Now May Be the Time for Pharma to Get Serious About Instagram”; http://sco.lt/79K5JZ
  • “Should #Pharma Consider Instagram for Promotion & Patient Engagement?”; http://sco.lt/8CkdfN
Sarah's curator insight, February 11, 11:59 AM
Instagram news