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Twitter Testing a Feature That Lets Users Buy Items Without Leaving Twitter

Twitter Testing a Feature That Lets Users Buy Items Without Leaving Twitter | Social Media News | Scoop.it
An embedded 'Buy Now' could be Twitter’s first step towards letting merchants accept mobile payments directly through the shorthand blogging service.
SourceOneTech's insight:

This move by Twitter is a big one, but will it work?

 

We are not sure that people will be ready to buy right away once presented with a buy now link in a tweet of 140 characters, unless of course an initial relationship has been built via additional 140 character tweets.

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Facebook Improves Embedded Posts: This Week in Social Media |

Facebook Improves Embedded Posts: This Week in Social Media | | Social Media News | Scoop.it
Social media news and new developments making social media marketing easier. (Facebook embedded posts and ad preferences, Pinterest guided search)
SourceOneTech's insight:

Have you seen the latest updates this week in Social Media?  

 

Them improvement of Embedded Posts in Facebook is a nice one!

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A treasure trove of articles on social media metrics and ROI ... - Marketing Wizdom

A treasure trove of articles on social media metrics and ROI ... - Marketing Wizdom | Social Media News | Scoop.it
SourceOneTech's insight:

Lately we have been focusing a lot on logging and tracking metics and ROI for our clients.  When we stumbled across this post we were very pleased with all of the great resources for tracking metrics and ROI

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6 Digital Metrics You Should Be Watching

6 Digital Metrics You Should Be Watching | Social Media News | Scoop.it
The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level.
SourceOneTech's insight:

Digital Metrics are a very important component that all businesses should be paying attention to and tracking on a regular basis.

 

 

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How To Ask For A LinkedIn Introduction -- And Get One

How To Ask For A LinkedIn Introduction  --  And Get One | Social Media News | Scoop.it
Here are the best ways to persuade a contact in your social media network to connect you to someone who might help your career.
SourceOneTech's insight:

LinkeIn is a Great tool.  Here is a great article on the art of asking for Introductions.

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How Social Media Can Increase Customer Satisfaction - Business 2 Community

How Social Media Can Increase Customer Satisfaction - Business 2 Community | Social Media News | Scoop.it
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Why I love Twitter and barely tolerate Facebook — Architecting A Life

Why I love Twitter and barely tolerate Facebook — Architecting A Life | Social Media News | Scoop.it
For the past decade, I’ve tried every new social media product to come along but I find myself returning to the two giants of the industry m…
SourceOneTech's insight:

We came across this post from Matt Haughey today and wanted to share it.

 

Since we work with people on building a Social Media foot print we typically always have them start with Facebook and Twitter among a couple other networks. 

 

Every network has a purpose and focus - this post does a great job of sharing Matt's prespective on Twitter and Facebook.

 

We woudl love to hear your thoughts

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10 Hot Social Networks to Watch

10 Hot Social Networks to Watch | Social Media News | Scoop.it
Thinking of taking a break from Facebook or Twitter? Looking for a smaller, nicher group of friends? One of these 10 growing networks could be for you.
SourceOneTech's insight:

Social Media does not stand still and either does the growth and evolution of Social Media platforms.

 

We do not suggest that you jump on every network out there because if you are everywhere and are not posting then you are not effective.  We reccomend that you start with the top networks and then branch out from there.

 

We however will keep a pulse on these networks for you and let you know which ones you should jump on.

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11 Top Hacks to Enhance User Engagement on Your Blog - Jeffbullas's Blog

11 Top Hacks to Enhance User Engagement on Your Blog - Jeffbullas's Blog | Social Media News | Scoop.it
No one commenting, sharing, signing up to your newsletters or clicking on those call to action buttons? Here are 12 top hacks to enhance user engagement
SourceOneTech's insight:

Here are some great tips from Jeff Bullas on increasing user engagement on your blog.  

 

It is a good idea to spend time at least once a quarter or even every 30 days verifying that you are doing the right things on your blog to ensure you are keeping your audience engaged.  

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5 Social Media Metrics That Won't Slow You Down [INFOGRAPHIC] | Social Media Today

5 Social Media Metrics That Won't Slow You Down [INFOGRAPHIC] | Social Media Today | Social Media News | Scoop.it
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How to Find and Apply Actionable Intelligence | Social Media Today

How to Find and Apply Actionable Intelligence | Social Media Today | Social Media News | Scoop.it
Do blogging metrics really matter? If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action.
SourceOneTech's insight:

Here is a great post on blogging metrics and how to find and apply this intelligence

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7 Reasons To Use Social Media To Grow Your Business - Jeffbullas's Blog

7 Reasons To Use Social Media To Grow Your Business - Jeffbullas's Blog | Social Media News | Scoop.it
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Tracking Social Media in Google Analytics

Tracking Social Media in Google Analytics | Social Media News | Scoop.it

There is always a lot of discussion around the return on investment for Social Media, either financial or some other conversion, but many markets struggle to understand how to track this into quantifiable numbers and justify campaigns using analytics.


However, with some quick checks in Google Analytics any marketing department or savy web site owner can ensure that their time spent on Facebook and Twitter is returning some kind of value. This is very easy to do and can give you a powerful summary of the impact social media is having on your business.


As some of you may know, Google Analytics records a ton of information on your website users, where they come from, what they read and what they do next. The social part of this is no different. Log into Google Analytics and in the left hand bar, chose Traffic Sources > Social > Overview


Via Brian Yanish - MarketingHits.com
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40 Ideas for Social Media Content

40 Ideas for Social Media Content | Social Media News | Scoop.it
There are many social media platforms available. No matter which you choose to use, the heart of your social media campaign is the content you publish. Engaging content is what draws people to your business on social media websites.
SourceOneTech's insight:

Seometimes we run out of ideas of what to post to keep our customers and prospects engaged.  Here are 40 great ideas from SCORE to help with that

 

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Couple Makes Social Media History With Vine Proposal

Couple Makes Social Media History With Vine Proposal | Social Media News | Scoop.it
Curt Buthman made social media history by proposing to girlfriend Marsha Collier using Vine. It was the definition of short and sweet.
SourceOneTech's insight:

Twitter's Vine tool has not grown as quickly as anticipated, however it is growing.  This couple made history by being the first proposal on Vine.  What a great way to use the tool

 

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Grumpy Cat Lands a Role in a Hollywood Movie, Stays Unimpressed

Grumpy Cat Lands a Role in a Hollywood Movie, Stays Unimpressed | Social Media News | Scoop.it
The world's grumpiest furry creature will get a chance to show off her acting talent in a major Hollywood movie, the Wall Street Journal reports.
SourceOneTech's insight:

Grumpy Cat is definately an Internet Sensation.  In today's fast paced world we all need something fun to break up the routine.  Grumpy Cat is that - fun - although grumpy and entertaining.  This makes for a great viral Social Media item.

 

What can you share as you personally or your brand to break up the routine and provide something fun?

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