When it comes to social media and its place in your overall SEO / internet marketing strategy, visual social channels like Instagram have been making themselves known as the place to be for target markets across a variety of industries. Instagram is a growing platform with a great deal of direct marketing potential – sometimes your target audience is just an image away! Users on Instagram often single themselves out and identify as members of a target market without even realizing it. This can be seen in the hashtags they use and the accounts they follow and are followed by.
Via Laurens ten Hagen, Gerrit Bes