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Rescooped by Randy Hilarski from Curation, Social Business and Beyond
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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | Social Media News | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates

Via janlgordon
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janlgordon's curator insight, November 29, 2016 8:27 PM

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
Rescooped by Randy Hilarski from Social Media Strategy
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Social Media Case Study: Is Sharing Really Caring?

Social Media Case Study: Is Sharing Really Caring? | Social Media News | Scoop.it
I can’t remember the first time I heard the sentence “Sharing is caring”. It has been used so much in the past few years, that it turned into some sort of blogger’s routine.

Via Ron Sela
Randy Hilarski's insight:

If you build a community of followers people will read your content. My articles about expat living in Panama are read because people are passionate about the subject. If you niche is social media marketing and people just want to fill their streams with content this article makes sense.

 

Google Plus on the other hand is growing exponentially because it is kick ass! The bandwagon people are coming on board but they share and engage like they are on other networks, the user base tends to be more fickle and prefer real engagement not the supposed social media guru way of post and run.

 

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Ron Sela's curator insight, August 18, 2013 7:35 AM

Social Media Case Study: Is Sharing Really Caring?

Rescooped by Randy Hilarski from Social Media Strategy
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This is How You Share Content Via Social Media

This is How You Share Content Via Social Media | Social Media News | Scoop.it
The problem is that our articles are seen on Facebook and Google+ with minimal reach. Not too many shares, not too much dialog. We’re using a a third party to publish them so we know that Edgerank is already driving our visibility down.

Via Ron Sela
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Ron Sela's curator insight, July 21, 2013 1:02 PM

This is How You Share Content Via Social Media

Randy Hilarski's comment, July 21, 2013 1:10 PM
This is exactly how I have been posting on Google Plus for two years.
Rescooped by Randy Hilarski from Content Marketing Strategy
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Developing a Content Marketing Strategy - Without Creating any Content

Developing a Content Marketing Strategy - Without Creating any Content | Social Media News | Scoop.it
From curation to content partnerships, here are five ways to develop a content marketing strategy without content creation (Developing a content marketing strategy - without creating any content http://t.co/yXvQmUW9bd...

Via Ron Sela
Randy Hilarski's insight:

I recently decided to outsource a few parts of my online business. I am not Superman, Content creation is actually one part that I will not outsource for now. Must be the control freak in me!

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Ron Sela's curator insight, September 8, 2013 8:39 AM

Developing a Content Marketing Strategy - Without Creating any Content

Rescooped by Randy Hilarski from Social Media News
Scoop.it!

This is How You Share Content Via Social Media

This is How You Share Content Via Social Media | Social Media News | Scoop.it
The problem is that our articles are seen on Facebook and Google+ with minimal reach. Not too many shares, not too much dialog. We’re using a a third party to publish them so we know that Edgerank is already driving our visibility down.

Via Ron Sela, Randy Hilarski
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Ron Sela's curator insight, July 21, 2013 1:02 PM

This is How You Share Content Via Social Media

Randy Hilarski's comment, July 21, 2013 1:10 PM
This is exactly how I have been posting on Google Plus for two years.