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How to Use Facebook Apps to Promote Your Business | Social ...

How to Use Facebook Apps to Promote Your Business | Social ... | Social Media News | Scoop.it
Facebook Page: How to use apps to run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.
Harley Girl's insight:

Nice way to promote.

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Is Paid Social Media The New Paid SEO? - Search Engine Land

Is Paid Social Media The New Paid SEO? - Search Engine Land | Social Media News | Scoop.it
Is Paid Social Media The New Paid SEO?
Search Engine Land
Use it to earn links, social media mentions, brand awareness, trust, and possibly even desire, trials and sales. Publish great content. Promote it with a press release.
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[Infographic] 10 Super Powers of the World's Greatest Social Media Marketer - Placester | #TheMarketingAutomationAlert

[Infographic] 10 Super Powers of the World's Greatest Social Media Marketer - Placester | #TheMarketingAutomationAlert | Social Media News | Scoop.it

Via marketingIO
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marketingIO's curator insight, August 14, 2013 7:00 AM

h/t to Profs.


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22 Simple Examples Of Social Media In The Classroom

22 Simple Examples Of Social Media In The Classroom | Social Media News | Scoop.it
22 Simple Examples Of Social Media In The Classroom

Via Tom D'Amico (@TDOttawa)
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LundTechIntegration's curator insight, August 16, 2013 9:49 AM

Great ways to implement social media into the classroom!

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Why Canadian PR Firms Aren’t Blogging - Business 2 Community

Why Canadian PR Firms Aren’t Blogging - Business 2 Community | Social Media News | Scoop.it

We all love lists, especially “best of lists” related to our own profession. It is even better, of course, when people we know actually make the list—and when we make the list ourselves. A number of “best PR blogs” lists recently surfaced. InkyBee, Cision and CyberAlert all weighed in, tackling the ranking in different ways using a variety of criteria....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 16, 2013 1:30 PM

Shelley Pringle wonders what's up with Canadian PR firms.

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Using Social Media For Change

We did a talk about using social media for change to an audience... live... on stage... in London! Useful Links: The full Vinspired talk (@18.22) - http://yo...
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Is it really!

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How to Research Your Competitors' Social Media Strategy - Unbounce | #TheMarketingAutomationAlert

How to Research Your Competitors' Social Media Strategy - Unbounce | #TheMarketingAutomationAlert | Social Media News | Scoop.it
Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration.

 

Condensed...

 

The Initial Steps to researching your competitors

Once you’ve determined who your competitors are, it’s time to get a brief overview of their social media strategy. This can be done in three quick and easy steps.

Step 1: Where are your competitors “hanging out”?

Step 2: Should you be “hanging out” with them?

Step 3: How are your competitors presenting themselves?

 

Competitive Research on Twitter:

According to Top Rank Marketing, 50% of Twitter users are more likely to purchase from brands they follow. If that’s not reason enough to start getting your Twitter act together, I’m not sure what is! However, with the 140 character limitation and the “noise” that is often associated with Twitter, being successful on this channel can be very challenging. Competitive research is the secret weapon in your back pocket.

Step 1: Scope out their followers

Step 2: Do a Twitter search to find out what people are saying

Step 3: How engaging are they? Just like we did for Facebook, our final step is to scope out what your competitors are doing to promote engagement on Twitter. Because of how easy it is to communicate and interact on Twitter, your main focus should be on the exchange of conversation between your competitor and their followers.


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marketingIO's curator insight, August 15, 2013 12:56 PM

There's so much competitive information on social media that it's almost an embarassment of riches. The issue, of course, is time. There are social monitoring tools available, and the approach above is simple to follow.


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Paul Battaglia's curator insight, August 16, 2013 1:22 AM

Knowing your bigger competitors can you give you insights on how to better use Social Media to engage your audience.

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60 of the best global PR blogs

60 of the best global PR blogs | Social Media News | Scoop.it

Today, after lots of messing around with data, we’re pleased to be publishing an Inkybee view of 60 of the best PR blogs in the world.Why? Well, everyone loves a list. And, there are certainly a few of similar lists about at the moment. But, as far as we’re concerned, the primary reason for doing this it to experiment a bit with the powerful technology behind Inkybee.Last month Cision published a list of their Top 50 PR blogs and earlier this year PRWeek published their “Powerbook” of the most influential practitioners in the UK PR industry.We’re not competing with these publications and we’re definitely not proclaiming that this list is the definitive list of the best 60 public relations blogs on the planet. Quite the opposite. We recognise that this is a subjective process and ranking could be done in many different ways. We have been through a rigorous, objective methodology which we’ve detailed separately, but it can never be definitive. Plus, we have focussed sharply on “Public Relations” to the exclusion of blogs with wider coverage of marketing and social media....


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Jeff Domansky's curator insight, August 16, 2013 1:28 PM

Check out (cough) Number 17! LOL. Great PR resource.

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Why Short Videos Are Wildly Popular Over Social Media

Why Short Videos Are Wildly Popular Over Social Media | Social Media News | Scoop.it

Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less. A quick look at video on social media...When it comes to marketing your brand or business online, can you tell your story in 15 seconds? How about six?That's all the time you have when you use one of the new short-video sharing apps available for iOS and Android devices. Vine was the first of these video apps, enabling you to shoot and upload videos no more than six seconds long and loop over and over. Not to be left behind, Instagram recently added video sharing to its digital photo app, and upped the time limit to a whopping 15 seconds per video. Instagram videos don't loop.Then there's MixBit, which lets you shoot short videos but also enables editing of multiple clips into longer one- and two-minute videos. The service just launched last week...


Via Jeff Domansky
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Karen Maduschke's curator insight, August 16, 2013 4:28 AM

Is there room for this in the strategic marketing of a global brand? What are the risks?

Jeff Domansky's curator insight, August 16, 2013 1:20 PM

Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less. A quick look at video on social media...