Is Paid Social Media The New Paid SEO? Search Engine Land Use it to earn links, social media mentions, brand awareness, trust, and possibly even desire, trials and sales. Publish great content. Promote it with a press release.
We all love lists, especially “best of lists” related to our own profession. It is even better, of course, when people we know actually make the list—and when we make the list ourselves. A number of “best PR blogs” lists recently surfaced. InkyBee, Cision and CyberAlert all weighed in, tackling the ranking in different ways using a variety of criteria....
Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration.
The Initial Steps to researching your competitors
Once you’ve determined who your competitors are, it’s time to get a brief overview of their social media strategy. This can be done in three quick and easy steps.
Step 1: Where are your competitors “hanging out”?
Step 2: Should you be “hanging out” with them?
Step 3: How are your competitors presenting themselves?
Competitive Research on Twitter:
According to Top Rank Marketing, 50% of Twitter users are more likely to purchase from brands they follow. If that’s not reason enough to start getting your Twitter act together, I’m not sure what is! However, with the 140 character limitation and the “noise” that is often associated with Twitter, being successful on this channel can be very challenging. Competitive research is the secret weapon in your back pocket.
Step 1: Scope out their followers
Step 2: Do a Twitter search to find out what people are saying
Step 3: How engaging are they? Just like we did for Facebook, our final step is to scope out what your competitors are doing to promote engagement on Twitter. Because of how easy it is to communicate and interact on Twitter, your main focus should be on the exchange of conversation between your competitor and their followers.
Today, after lots of messing around with data, we’re pleased to be publishing an Inkybee view of 60 of the best PR blogs in the world.Why? Well, everyone loves a list. And, there are certainly a few of similar lists about at the moment. But, as far as we’re concerned, the primary reason for doing this it to experiment a bit with the powerful technology behind Inkybee.Last month Cision published a list of their Top 50 PR blogs and earlier this year PRWeek published their “Powerbook” of the most influential practitioners in the UK PR industry.We’re not competing with these publications and we’re definitely not proclaiming that this list is the definitive list of the best 60 public relations blogs on the planet. Quite the opposite. We recognise that this is a subjective process and ranking could be done in many different ways. We have been through a rigorous, objective methodology which we’ve detailed separately, but it can never be definitive. Plus, we have focussed sharply on “Public Relations” to the exclusion of blogs with wider coverage of marketing and social media....
Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less. A quick look at video on social media...When it comes to marketing your brand or business online, can you tell your story in 15 seconds? How about six?That's all the time you have when you use one of the new short-video sharing apps available for iOS and Android devices. Vine was the first of these video apps, enabling you to shoot and upload videos no more than six seconds long and loop over and over. Not to be left behind, Instagram recently added video sharing to its digital photo app, and upped the time limit to a whopping 15 seconds per video. Instagram videos don't loop.Then there's MixBit, which lets you shoot short videos but also enables editing of multiple clips into longer one- and two-minute videos. The service just launched last week...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.