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Social Media in 10 Minutes a Day? 7 Reasons Not to Be Fooled

Social Media in 10 Minutes a Day? 7 Reasons Not to Be Fooled | Social Media News | Scoop.it
This post offers seven reasons that advice for how to engage on social media in "just 10 minutes a day" is misleading, and suggests more realistic and practical approaches for individuals and organizations to find ways to engage efficiently and effectively,...
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INFOGRAPHIC: How To Get More Twitter Followers

INFOGRAPHIC: How To Get More Twitter Followers | Social Media News | Scoop.it
For this infographic we decided to tackled our most popular topic here on the blog, how to get more Twitter followers. This is our first infographic here at TwitterToolsBook.com!
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10 Golden Rules of Twitter

10 Golden Rules of Twitter | Social Media News | Scoop.it
If you ever wanted to know what the traits of highly successful Twitter users you’ve come to the right place.  The 10 Golden Rules of Twitter will help make you a  Twitter success by modeling the masters.
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STUDY: Teens Leaving Facebook, Being Replaced By More Users 55 And Older - AllFacebook

STUDY: Teens Leaving Facebook, Being Replaced By More Users 55 And Older - AllFacebook | Social Media News | Scoop.it
Are Facebook users getting older on average?

Via Tom D'Amico (@TDOttawa)
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PJ Stewart's curator insight, January 16, 2014 9:23 AM

Where are they going?

Nathalie Bos's curator insight, January 16, 2014 11:41 AM

Les jeunes commencent à bouder Facebook, les seniors s'y mettent

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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Social Media News | Scoop.it

Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.


Via Kamal Bennani, Faxe Axelsson
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Joan Stewart's curator insight, December 4, 2013 4:43 AM

How Big Brands Dominate Social Media - follow the leaders..... Article from econsultancy.com

Mai Lam's curator insight, March 16, 2014 4:31 AM

The article showcases how the brand Oreo used different social media channels to successfully maintain its customers and engage reactions.  The brand Oreo uses Twitter as a way to communicate with the audience by sending humorous tweets (most of the times with pictures alongside) to trigger a response. Oreo's Instagram and Pinterest page also posts pictures of their fan's creative ideas/recipes by letting them use the Oreo cookie itself as a blank canvas. Oreo's Facebook page updates their followers with any news relating to the brand itself and also answers any questions they may obtain. Each of these channels displays the idea of how to remind customers about the brand itself.

Anh Nguyen's curator insight, May 9, 2014 7:49 PM

Oreo has used many different social media platforms as its effective tools in engaging with potential consumers in order to maintain brand loyalty. This article shows that Oreo keeps creating exciting and hilarious conversations which are known as "tweets" because the brand wants to talk with followers. The tweet may be a question, a photo or is linked to another social media platforms such as its website or Youtube video. 

To communicate with fans or other potential consumers, Oreo has also used Instagram and Pinterest app to post interesting and creative pictures full of delicious looking food or sometimes a new recipe idea which can make consumers feel interested in.

Oreo's Facebook page assists brand to update information about new products, events, promotions, etc in the fastest way to wide audiences. 

Via these social media platforms, Oreo and its consumers easily interact with each other because those platforms provide two-way conversations; hence, brands and consumers may remains a good consumer relationship after an IMC campaign. 

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Social media etiquette falls on user, not privacy settings - Red and Black

Social media etiquette falls on user, not privacy settings - Red and Black | Social Media News | Scoop.it
Social media etiquette falls on user, not privacy settings Red and Black Huang said she tries to keep her social media presence as professional as possible and noted that she thinks references and pictures of partying are the biggest concern for...
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Creating Quality Social Media Content - Social With Sara

Creating Quality Social Media Content - Social With Sara | Social Media News | Scoop.it
Social Media marketing content is marketing, but it doesn't mean it should look like sales. For your content to be effective, focus on having conversations.
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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Social Media News | Scoop.it

Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.


Via Kamal Bennani
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Joan Stewart's curator insight, December 4, 2013 4:43 AM

How Big Brands Dominate Social Media - follow the leaders..... Article from econsultancy.com

Mai Lam's curator insight, March 16, 2014 4:31 AM

The article showcases how the brand Oreo used different social media channels to successfully maintain its customers and engage reactions.  The brand Oreo uses Twitter as a way to communicate with the audience by sending humorous tweets (most of the times with pictures alongside) to trigger a response. Oreo's Instagram and Pinterest page also posts pictures of their fan's creative ideas/recipes by letting them use the Oreo cookie itself as a blank canvas. Oreo's Facebook page updates their followers with any news relating to the brand itself and also answers any questions they may obtain. Each of these channels displays the idea of how to remind customers about the brand itself.

Anh Nguyen's curator insight, May 9, 2014 7:49 PM

Oreo has used many different social media platforms as its effective tools in engaging with potential consumers in order to maintain brand loyalty. This article shows that Oreo keeps creating exciting and hilarious conversations which are known as "tweets" because the brand wants to talk with followers. The tweet may be a question, a photo or is linked to another social media platforms such as its website or Youtube video. 

To communicate with fans or other potential consumers, Oreo has also used Instagram and Pinterest app to post interesting and creative pictures full of delicious looking food or sometimes a new recipe idea which can make consumers feel interested in.

Oreo's Facebook page assists brand to update information about new products, events, promotions, etc in the fastest way to wide audiences. 

Via these social media platforms, Oreo and its consumers easily interact with each other because those platforms provide two-way conversations; hence, brands and consumers may remains a good consumer relationship after an IMC campaign. 

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Introducing the new Foursquare for iOS 7 -- with a sleeker design to help you find the best places nearby

Introducing the new Foursquare for iOS 7 -- with a sleeker design to help you find the best places nearby | Social Media News | Scoop.it
Foursquare has been completely redesigned for iOS 7 and there’s a lot to see. It’s smarter, faster, and has a whole new look.
Check it out:
Get the new Foursquare
It’s smarter: When you arrive...
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How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | Social Media News | Scoop.it
Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.

Via Lauren Moss
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Amanda Groover's curator insight, December 20, 2013 12:49 PM

Linked In is and will continue to be a developing form of new business development and social networking in its truest form.  Linked In is postioning itself to be the virtual hub of news content and interaction within one platform!  Look at this data!

Abi Adeleke's curator insight, December 23, 2013 2:51 PM

Wow! USA is clearly the leader in using LinkedIn! Pretty cool infographic!

Felice Kimbrew's curator insight, October 27, 2014 1:07 PM

LinkedIn is an extremely professional social media website. I know a friend who gained a professional opportunity just by posting his personal qualifications on LinkedIn. Great site!

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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Social Media News | Scoop.it
After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools.
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Five Tips to Deal with Angry Clients

Five Tips to Deal with Angry Clients | Social Media News | Scoop.it
And speaking of punching bags, it may get to the point where you are just being abused. That’s not okay. That’s when it’s time to stick up for yourself and tell the person that kind of behavior isn’t appropriate.
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How to Respond to a Social Media Crisis

How to Respond to a Social Media Crisis | Social Media News | Scoop.it
Does your brand have a crisis response plan in place? Do you know what tactics to use to defend your reputation online?

Via David Blundell
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nzwood51x's curator insight, January 26, 2014 9:05 PM

This guy is just awesome...love his stuff.

Sieg Holle's curator insight, February 2, 2014 1:35 PM

Act do not react or hide

Philip Brown's curator insight, February 24, 2014 12:39 PM

Good tips....add one more - plan for the crisis up front; always best to know how to swim before you get in the water!

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Doctors Can Use Facebook To Be More Accessible

Doctors Can Use Facebook To Be More Accessible | Social Media News | Scoop.it

A recent search for doctors on Facebook reveals more than 1,000 pages including a mixed bag of public figures like Mehmet Oz, authors (Ben Carson), and inevitably, fictitious characters like Dr. House. Scroll down a bit and you will start to see pages for physicians with everyday types of practices.

Why would doctors be on Facebook? Because this is where their patients and potential patients spend time online. According to Pew, 72% of American adults who go online use Facebook.

Doctors Must Remember Their Practice Is A Businesses

Facebook is business-friendly and easy to use. Its business pages offer templates for different kinds of businesses and lets doctors designate themselves as a local business, a community resource, or a doctor or specialist. Doctors can also give themselves a Medical & Health designation.

A personal page is not permitted for any business. This works to your benefit as there are no hard feelings when you—rightly—decline to “friend” a patient. Facebook business pages do not allow Friends, only Likes.

Facebook’s business tools help businesses get information about people who visit their pages. Once you get 25 Likes for your page, you can personalize your URL and learn about your page’s performance, including:

People who visited, including gender, nation, city, languagePage reach, including the number of people who read a post and whether it was found “organically” or by a Facebook or other paid ad; and Likes, comments, and sharingPost performance including information on how people engaged with a post by clicking on it, Liking, commenting, and sharing it

Target Your Ads to Specific Audiences

Facebook allows for highly targeted ads. According to a 2012 Nielson Study, its targeted advertising tool reaches 91% of its intended audience, compared to 27% of other online advertising.

You may pay for Facebook’s advertising based upon the number of clicks on an ad or the number of impressions your ad gets. It offers guidance on where to place an ad (in the News feed or on the right-side column) and lets you define a target audience as small as a zip code or city or as large as a state or country, and by age, gender and more.

For example, doctors trying to sell a book on men’s health can choose a national audience of men ages 30-60, while one who wants to attract more patients in their 40s who live in Scottsdale, Arizona can drill down to this level. You can also decide on the days and times your ad appears.

Advertising data are provided and break down demographics of people who clicked on an ad for your page and how they interacted with it, when they visited, and for how long.

Another Way to Communicate With Patients

Posting general medical or health information on your Facebook page is a great way to reach out to current patients, potential patients, and people interested in what you have to say. The more who people who Like you, the more your page becomes visible to their network.

Let’s say you want to tell people about how the American Heart Association botched its new guidelines for statin treatments. Post an article about it with a comment summarizing your opinion. Something like “Don’t panic—they took it all back” can help soothe people who just learned (erroneously) they should have been taking Lipitor since middle school.

Never use your business page for personal communications. Follow HIPAA guidelines for any individual patient communication and for the management of your Facebook presence. This might mean choosing carefully who you have managing your Facebook page. Not everyone is familiar with the HIPAA guidelines.

Keep in mind too that HIPAA guidelines might influence whether a patient Likes your page. For example, I had a doctor client who was an endocrinologist specializing in Diabetes. One of her patients was hesitant to Like her Facebook page because she didn’t want other people to know my client was her doctor because then people would know she had diabetes.

Facebook Influences Decisions

Facebook is a trusted resource for many people. Someone seeking out a recommendation for a physician, or wanting learn more about a particular one, may turn to Facebook and their Facebook friends.

While developing your online strategy, doctors would be wise to put Facebook in the mix and give it some thought. Many will benefit from a strong Facebook presence.


Via Plus91
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7 Multi-Platform Social Media Analytics Tools - RazorSocial | #TheMarketingTechAlert

7 Multi-Platform Social Media Analytics Tools - RazorSocial | #TheMarketingTechAlert | Social Media News | Scoop.it
Here are 7 Social media analytics tools for multiple platforms to help you analyze your social media presence.

 

Basic/ Summarized...

 

1. Simply Measured

Simply Measured provides a very comprehensive social media reporting platform that supports a broad range of social networks.

2. Rival IQ

Rival IQ is a platform for competitive intelligence.  You create one or more landscapes of competitors or clients and track their performance across both social media and the web.

3. Google analytics

Google Analytics is a very comprehensive web analytics tool that most of us are familiar with to some degree,  but it also provides some social media analytics that we quite often overlook and don’t spend enough time on!

4. Zuum

Zuum is a tool used for benchmarking performance against competitors,finding the most engaging content and identifying key influencers.

5.  Socialbakers

Socialbakers provide a suite of modules including analytics, social media management, ad analytics and monitoring.

6. Crowdbooster

Crowdbooster is an analytics tool for Facebook and Twitter.  It provides analytics with recommendations on how to make improvements including the timing of when you should send your updates.  It also provides the facility to share scheduled content across the platforms.

7. Quintly

Quintly provides analytics for Facebook, YouTube, Google+ and Twitter.  The information is laid out in customizable dashboards where you can add widgets for data or stats you want to monitor.  A list of standard widgets are provided.

 

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Via marketingIO
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marketingIO's curator insight, January 16, 2014 6:52 PM

Love articles like this. The author has done considerable work not only delineating the recommended apps, but also describing each in great detail. Bookmark this.

Tim Fernback's curator insight, January 17, 2014 3:38 PM

Some social media analysis tools are profiled.  I will add these to the list of social media companies/products to follow in search of their corporate values.  Quintly is a new one that I have not heard about before, and it looks like a great dashboard for 4 major social networks (FB, YT, G+ and TW)

Ellie Schwartz's curator insight, September 12, 2015 9:20 AM

A quick summary of social media analytics tools which aggregate information across platforms. 

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15 Smart Marketers Share Insights on the Future of the Industry

15 Smart Marketers Share Insights on the Future of the Industry | Social Media News | Scoop.it

Garner some expert insights into the world of marketing that could help you with your campaigns this year.


Via Kamal Bennani
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Jesús Martinez's curator insight, January 18, 2014 8:04 AM

add your insight...

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8 Brands Rocking Snapchat

8 Brands Rocking Snapchat | Social Media News | Scoop.it
Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways.

Via TechinBiz
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Pinterest Integrates Foursquare Mapping

Pinterest Integrates Foursquare Mapping | Social Media News | Scoop.it
If you’re an avid Pinterest user like me you probably have boards for places you’ve traveled, places you want to visit, places you’ve lived and other pins and boards focused on location.

Via Thomas Faltin
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The 33 Best Vine Videos of 2013

The 33 Best Vine Videos of 2013 | Social Media News | Scoop.it
It’s hard to believe that Vine debuted only at the beginning of 2013.

Via Thomas Faltin
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