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Rescooped by Elizabeth Thomas from Social Media Content Curation
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Web Curation And New Professions: The Content Curator

Web Curation And New Professions: The Content Curator | Social Media News | Scoop.it

Excerpted from article on Mashable:
"Today, however, curation encompasses a whole new catalog of professions, brands and tools — and most revolve around the web.

A curator ingests, analyzes and contextualizes web content and information of a particular nature onto a platform or into a format we can understand. In other words, a curator is like that person at the beach with the metal detector, surfacing items and relics of perceived value. Only, a web curator shares those gems of content with their online audiences.

Some believe "curator" to be a reappropriated, throwaway term, one that simply elevates marginally focused web users.

Some media sites choose to curate articles already published and reported by other sites. For instance, Boing Boing and The Awl feed links that reference news reported by other sites around the web, tailoring content that will resonate with their readership.

More and more people are taking the reins into their own hands. Consumer curators are flocking to sites like The Fancy to browse products and silo them into categories. Other curation tools aren't as consumer-driven but nonetheless help users organize and structure web content that matters to them.

As much as the term gets criticized, curation requires patience, resourcefulness and a keen editing eye. It means becoming fluent in one particular dialect of the web, versus trying to speak its entire language. It's the reason journalists have beats, and the reason you chose one major in college, instead of seven.
Perhaps the best part? Curation is a never-ending job, and it never gets boring..."

Read full original article:
http://mashable.com/2013/05/09/curator/

 


Via Giuseppe Mauriello
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Víctor V. Valera Jiménez's curator insight, May 10, 2013 10:51 PM

Excelente artículo en Mashable de Stephanie Buck que nos habla de este nuevo perfil profesional que está irrumpiendo con fuerza en el marketing de contenidos, el Content Curator.

Emily at Two Pens's curator insight, May 29, 2013 10:39 PM

Love this. Debunked and clarified.

John Thomas's curator insight, February 12, 2014 2:28 PM
Web Curation And New Professions: The Content Curator
Rescooped by Elizabeth Thomas from Business in a Social Media World
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The Complete Guide to Growing Your Organic Facebook Reach

The Complete Guide to Growing Your Organic Facebook Reach | Social Media News | Scoop.it
Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 18, 2014 12:09 AM


With declining reach and the impending "doom" of having to pay for everything on Facebook, people have been trying to look at creative ways to salvage their work on the social networking site.  


While I don't believe small business pages will be able to make their presence profitable, Kevan Lee offers some very nice ideas on the Buffer Blog. For example:


- Share behind-the-scenes content

- Engage your audience with questions

- Share self-explanatory pictures and visual content. 


I really like idea #3, actually. It makes a lot of sense. 


What do you think? 

Elizabeth Thomas's curator insight, July 7, 2014 1:38 PM

Is Facebook still the best advertising value available to small and medium-sized businesses? You betcha! We just have to work harder and implement better strategies to maximize organic reach.

Rescooped by Elizabeth Thomas from Business in a Social Media World
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Wordle lets you create beautiful word clouds

Wordle lets you create beautiful word clouds | Social Media News | Scoop.it
Pretty cool picture, eh? I made it with Wordle. Wordle is a free website that allows you to make your written content shine by turning it into word clouds for presentations, articles, and more. No ...

Via Cendrine Marrouat - cendrinemarrouat.com
Elizabeth Thomas's insight:

I've been a Wordle fan since discovering the free app last year. It's a creative outlet and a great source of social media content. 

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 30, 2013 5:36 PM

Wordle is the neatest little tool! 

I'm thinking of using it to create the image for the cover of my future eBook. 

Have you tried it? 

Sarah's curator insight, October 31, 2013 11:59 AM

We've used Wordle in some of our TRAMmCPD presentations

Rescooped by Elizabeth Thomas from The Future of Social Media: Trends, Signals, Analysis, News
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Where could social media be in 2015?

Where could social media be in 2015? | Social Media News | Scoop.it
More of the world's population will be online than ever before in 2015. The way we interact, search and use social media will inevitably change to cater for multicultural usage.

Via Ilkka Olander
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Rescooped by Elizabeth Thomas from digitalNow
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Be Honest: Do You Have A Social Media Strategy?

Be Honest: Do You Have A Social Media Strategy? | Social Media News | Scoop.it
You wouldn't start an ad campaign without a strategy. You shouldn't post on Facebook without one, either.

Via Don Dea
Elizabeth Thomas's insight:

Many small businesses today have hastily populated Facebook pages and/or Twitter profiles but no idea of what they are using them to accomplish! Just like any advertising, marketing or public relations campaign, it all comes down to devising the right plan. By simply setting a goal and some specific, measurable objectives, even small companies can be wildly successful with their social strategy. Make a plan, work the plan and succeed! 

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Don Dea's curator insight, April 25, 2013 12:15 AM

Find Your Venues - Few companies jumping into social have the time or resources to be everywhere--and you shouldn’t try. Identify the ideal platforms for your business (Facebook, Twitter, LinkedIn, etc.) based on what each can accomplish and how they fit together. Where are your best-in-class competitors making their investments, and why?

This is not a decision to make lightly. You want to connect with your customers where they already live and play. Speaking with them where they’re already comfortable plays critical role in bringing them back to your own venues and establishing a direct relationship with them.

Discover Your Voice - Brands often make the mistake of posting in a robotic voice that lacks any sense of personal connection. Engagement happens on a human level. Companies that succeed in social media humanize their brands--they create a unique voice and personality.

Elizabeth Thomas's comment, May 2, 2013 11:53 AM
Thanks, Don. Nice, insightful comments - on point!
Rescooped by Elizabeth Thomas from Social Media News
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The Complete Guide to Growing Your Organic Facebook Reach

The Complete Guide to Growing Your Organic Facebook Reach | Social Media News | Scoop.it

Is Facebook still the best promotionalFacebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.


Via Cendrine Marrouat - cendrinemarrouat.com, Elizabeth Thomas
Elizabeth Thomas's insight:

Is Facebook still the best advertising value available to small and medium-sized businesses? You betcha! We just have to work harder and implement better strategies to maximize organic reach.

more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 18, 2014 12:09 AM


With declining reach and the impending "doom" of having to pay for everything on Facebook, people have been trying to look at creative ways to salvage their work on the social networking site.  


While I don't believe small business pages will be able to make their presence profitable, Kevan Lee offers some very nice ideas on the Buffer Blog. For example:


- Share behind-the-scenes content

- Engage your audience with questions

- Share self-explanatory pictures and visual content. 


I really like idea #3, actually. It makes a lot of sense. 


What do you think? 

Scooped by Elizabeth Thomas
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Social media in numbers (March 2014)

Social media in numbers (March 2014) | Social Media News | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Elizabeth Thomas's insight:

Updated social media stats!

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 19, 2014 1:13 AM


My monthly roundup of social media stats is finally here! 

Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, and much more... There was nothing much on Google+...

What numbers do you find the most mind-boggling?

Steve Whitmore's curator insight, March 19, 2014 8:27 AM

I wonder what social workers mostly use every day?

Amy Atkinson's curator insight, March 19, 2014 10:04 AM

Very useful social media stats:

Rescooped by Elizabeth Thomas from The Future of Social Media: Trends, Signals, Analysis, News
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The Data-Driven Future Of Journalism

The Data-Driven Future Of Journalism | Social Media News | Scoop.it

We need better metrics, to be sure. A pageview is the crudest possible approximation of the interaction between a writer and a reader. How much time do they spend reading? At what pace do they scroll down the page? Do they read continuously or jumping back and forth between paragraphs? Do they follow related links and come back to the page—or wander off?

How do they find stories? Search terms are worth looking at, but they form the beginnings of questions, not answers. What do they reveal about our readers' interests and passions? How do they frame questions about a topic? What do they already know, and what background do they need to enter into an ongoing story?


Via Ilkka Olander
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Rescooped by Elizabeth Thomas from Business in a Social Media World
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Social Media Glossary: 25 Social Media Technology Terms Explained

Social Media Glossary: 25 Social Media Technology Terms Explained | Social Media News | Scoop.it
We have a compiled a social media glossary of 25 technology terms that are confusing and need to be explained. Check out the article now!

Via Cendrine Marrouat - cendrinemarrouat.com
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Carla Richardson's comment, June 9, 2013 7:06 AM
Very useful. Great for newbies. Thanks!
Carla Richardson's curator insight, June 9, 2013 7:11 AM

Do you know what's a Mashup or an Avatar?   Social Media can be confusing. This article helps to explain some of the basic terms. Very useful indeed!

CyC Comunica's curator insight, June 10, 2013 6:43 AM

Pequeño diccionario de las redes sociales

Rescooped by Elizabeth Thomas from Public Relations & Social Media Insight
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Small Business Social Media Marketing Basics | Strategic Driven

Small Business Social Media Marketing Basics | Strategic Driven | Social Media News | Scoop.it

Technology and the Internet are fundamentally changing the way we do business around the globe. Consumers have unprecedented access to information and to each other. In fact studies show that consumers are far more likely to trust each other over brands. This holds true even if the other consumer is a complete stranger.

 

For any business, especially smaller businesses that want to master the basics of social media marketing, the days of simply creating a Facebook page are over. Effectively reaching today’s mobile consumer requires integrated Social Local and Mobile (SoLoMo) for short. By the time you finish this post I hope you’ll be convinced that avoiding social media is a bigger risk than fully embracing the basics of social media....


Via Jeff Domansky
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Benny Yang's comment, May 9, 2013 9:48 AM
Of course embrace social media will reduce risk than avoid social media. Especially small businesses have to appreciate it. Think a about it, there are 70% connected with the business, 66% visited the business, 23% told others and 36% of people will make a purchase from your business. How amazing information!
Jieyi Situ's comment, May 9, 2013 5:39 PM
Yes it's true that social media help small business a lot. Face-to-face marketing only focus on a small amount of audience, while social media can spread your brand awareness to lots of people who are potential consumers.
Sophie Pagani AUT's curator insight, September 26, 2014 11:46 PM

Because social media is promoting porducts and companies by people you know such as friends and family, it makes it more reliable and therefore the brand or business is more likely to be trusted. Social media is there for a successful and reliable IMC channel