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Is 2013 the Year of Video for Nonprofits?

Is 2013 the Year of Video for Nonprofits? | The Social Media Story | Scoop.it
If you follow social media guru Mari Smith, you have no doubt noticed the headline  "The Year of Video" and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan.
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The Social Media Story
Latest social media news and innovation
Curated by Susan Andrews
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Case Study: Advanced Content Marketing

Case Study: Advanced Content Marketing | The Social Media Story | Scoop.it
Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity.
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Creating Good Content for Your Brand

Creating Good Content for Your Brand | The Social Media Story | Scoop.it

Writing good content is crucial to delivering value and creating thought leadership for your brand.

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The Best Hotel Social Media Campaigns of 2013

The Best Hotel Social Media Campaigns of 2013 | The Social Media Story | Scoop.it
Hotels have been at the forefront of using social media in the travel industry, in new and creative ways. And Hotels Magazine has come out with its second annual Social Hotels Awards, recognizing ...

Via Soraia Ferreira, Sergi Tudela
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Alessio Carciofi's curator insight, October 24, 2013 12:20 AM

Thanks for sharing this amazing post @Soraiaferreira

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Presenting a Cohesive Message Across Social Media

Presenting a Cohesive Message Across Social Media | The Social Media Story | Scoop.it
If you're using social media for marketing, chances are you're not limiting yourself to just one social network.
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How Social Media is Changing the World (infographic)

How Social Media is Changing the World (infographic) | The Social Media Story | Scoop.it
Social media has become such a huge part of our daily lives and how we communicate with those around us, so it’s no surprise it is having a major im
Susan Andrews's insight:

Neat infographic, nice content!

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45 Social Media Tools and Tips to Improve Your Marketing

45 Social Media Tools and Tips to Improve Your Marketing | The Social Media Story | Scoop.it
Here are the useful social media tools and technology tips you need to manage and improve your online marketing presence.
Susan Andrews's insight:

Brilliant! Keep this one on file.

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Social Business Strategy DNA [Infographic]

Social business strategy DNA infographic inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group.
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Less is More Social Media Engagement

Less is More Social Media Engagement | The Social Media Story | Scoop.it

In the time-crunched, information-overloaded, do-more-with-less world we work in, maintaining the right level of social media engagement is a daunting proposition. For individuals and organizations just getting started, it can be completely overwhelming – there’s so much to do! This post strives to reduce some of the barriers to social media engagement by illustrating the importance of the “less is more” principle.

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50 One Sentence Tips for Bloggers

50 One Sentence Tips for Bloggers | The Social Media Story | Scoop.it
The blogosphere is stuffed with tips for bloggers, but if you don’t have time to sift through 100,0000 articles, this quick-hitting post is for you. These suggestions are based on my eight years (and counting) of intense business blogging.
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10 Must Have WordPress Plugins of 2013 Every Blogger Should Know About

10 Must Have WordPress Plugins of 2013 Every Blogger Should Know About | The Social Media Story | Scoop.it
How many of you think that having a lot of WordPress plugins slows down your site? That’s only true if you use poorly coded WordPress plugins.
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The 10 Most Engaged Brands on Facebook

The 10 Most Engaged Brands on Facebook | The Social Media Story | Scoop.it
Coca-Cola is the most talked about brand on Facebook as of Monday, boasting more than 1 million people engaging according to its fan page.
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How to Add Social Media Buttons to Your Site

How to Add Social Media Buttons to Your Site | The Social Media Story | Scoop.it
Adding social media buttons to your site is part of my own social media checklist and is a great way to encourage visitors to share your articles and become followers or fans.
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The New Power of Consumers to Influence Brands

The New Power of Consumers to Influence Brands | The Social Media Story | Scoop.it
Harvard Business Review recently devoted attention to two business trends reorienting the corporate world. One is the growing fascination for how to tap into social media to amplify brand marketing.
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3 Common Nonprofit Website Mistakes and How To Avoid Them

3 Common Nonprofit Website Mistakes and How To Avoid Them | The Social Media Story | Scoop.it
Over the last few weeks I’ve looked at hundreds of nonprofit websites. While layouts, style and content management systems all differ, there are a few shared characteristics of all nonprofit websites – a few of which aren’t positives.
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Crisis Management and Communication

Crisis Management and Communication | The Social Media Story | Scoop.it
Our friend and colleague Chris Syme published a blog post last month where she explained why spreading your social media crisis messaging too thin can be a major problem.
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How to Get Employees to Embrace Social Media

How to Get Employees to Embrace Social Media | The Social Media Story | Scoop.it
Learn how to create an internal social media structure to develop an effective long-term social media presence.
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The Best Way To Prevent Social Media Disasters

The Best Way To Prevent Social Media Disasters | The Social Media Story | Scoop.it
Is allowing employees to discuss their companies on social media really such a bad idea? (Image credit: AFP/Getty Images via @daylife) It’s become de rigeur for companies to have a Facebook page or Twitter feed.
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Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY]

Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY] | The Social Media Story | Scoop.it
Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY] (Social media rated most important marketing tool over next 3 years via @alltwtr #smm http://t.co/NJpEQfy2tt)...
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10 Questions to Ask When Creating a Social-Media Marketing Plan

10 Questions to Ask When Creating a Social-Media Marketing Plan | The Social Media Story | Scoop.it
What you need to know when crafting an effective social strategy for your startup.
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Important to ask all ten :)

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7 Ps Of Social Media Marketing That Drive Results

7 Ps Of Social Media Marketing That Drive Results | The Social Media Story | Scoop.it
Learn the 3 steps of brand building and 7 P's of social media marketing that drive success.
Susan Andrews's insight:

Good succint framework.

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How Do Women and Men Use Social Media Differently?

How Do Women and Men Use Social Media Differently? | The Social Media Story | Scoop.it
Are men from Goggle+ and women from Twitter? Are women from Pinterest and men from LinkedIn? Not entirely. But there are trends in social media use that depend on gender. This infographic gives the lay of the land.
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Behavioral Psychology and Social Media Marketing

Behavioral Psychology and Social Media Marketing | The Social Media Story | Scoop.it
Blog post at Social Media Marketing : Behavioral psychology is one of the first things that they teach you when you go into college. It's introductory psychology, and it's pretty[..]
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10 social media engagement tips from the Financial Times

10 social media engagement tips from the Financial Times | The Social Media Story | Scoop.it
We speak to communities editor Sarah Laitner to find out how the FT uses social media
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Social media marketing in the technology sector

Social media marketing in the technology sector | The Social Media Story | Scoop.it
Social media are critically important for today's technology companies, some of whom are striving to take the next step and become social businesses
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Social Media - Tiffany & Co. is tops at driving Facebook engagement

Social Media - Tiffany & Co. is tops at driving Facebook engagement | The Social Media Story | Scoop.it
Internet Retailer - Marketing/Social Media - Tiffany & Co. is tops at driving Facebook engagement
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