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Is 2013 the Year of Video for Nonprofits?

Is 2013 the Year of Video for Nonprofits? | The Social Media Story | Scoop.it
If you follow social media guru Mari Smith, you have no doubt noticed the headline  "The Year of Video" and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan.
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The Social Media Story
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5 Ways to Develop a Social Media Strategy

5 Ways to Develop a Social Media Strategy | The Social Media Story | Scoop.it
Are you struggling to make social media work for you? This article shares five ways to adapt your social media strategy for your business goals.
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Truth Be Told: Transparent Marketing is Here to Stay

Truth Be Told: Transparent Marketing is Here to Stay | The Social Media Story | Scoop.it
 A number of companies have recently taken up transparent content marketing and have started sharing internal information on campaign performance and internal stats.
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A Guide to Dealing With Negative Reviews on Social Media

A Guide to Dealing With Negative Reviews on Social Media | The Social Media Story | Scoop.it
Last week, popular ice creamery Gelato Messina won praise on social media for its response to an angry online reviewer who called one of its employee’s racist and derogatory names. In a review titled “Worst Customer Service”, posted...
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Big Brand Theory: Thomson Reuters Uses the Flexibility of Social to Inform Their Audience

Big Brand Theory: Thomson Reuters Uses the Flexibility of Social to Inform Their Audience | The Social Media Story | Scoop.it
Thomson Reuters is one of the world’s leading providers of news and information for businesses and professionals. The Thomson Corporation and Reuters Group merged in 2008, but have both, independently
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The Ideal Length for All Your Social Media Posts [Infographic]

The Ideal Length for All Your Social Media Posts [Infographic] | The Social Media Story | Scoop.it
Set yourself some limits by learning the optimal length of tweets, podcasts, headlines, and more.
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Stop Drowning in Digital Data: Social Listening for Campaign Measurement

Stop Drowning in Digital Data: Social Listening for Campaign Measurement | The Social Media Story | Scoop.it
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Stop Drowning in Digital Data: Social Listening for Campaign Measurement.
Susan Andrews's insight:

Simple but very true!

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33 Social Media Facts and Statistics You Should Know in 2015

33 Social Media Facts and Statistics You Should Know in 2015 | The Social Media Story | Scoop.it
Social media is not a fad. It is a generational change to marketing & publishing. Here are some social media facts and statistics to make you think in 2015?
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Stuck in a Story Structure Rut? 5 Tips for Breaking Out

Stuck in a Story Structure Rut? 5 Tips for Breaking Out | The Social Media Story | Scoop.it
Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. Here are 5 new approaches to story structure.
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10 Social Media Marketing Mistakes Businesses Must Avoid - Business 2 Community

10 Social Media Marketing Mistakes Businesses Must Avoid - Business 2 Community | The Social Media Story | Scoop.it
Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure…
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3 Common Nonprofit Website Mistakes and How To Avoid Them

3 Common Nonprofit Website Mistakes and How To Avoid Them | The Social Media Story | Scoop.it
Over the last few weeks I’ve looked at hundreds of nonprofit websites. While layouts, style and content management systems all differ, there are a few shared characteristics of all nonprofit websites – a few of which aren’t positives.
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Crisis Management and Communication

Crisis Management and Communication | The Social Media Story | Scoop.it
Our friend and colleague Chris Syme published a blog post last month where she explained why spreading your social media crisis messaging too thin can be a major problem.
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How to Get Employees to Embrace Social Media

How to Get Employees to Embrace Social Media | The Social Media Story | Scoop.it
Learn how to create an internal social media structure to develop an effective long-term social media presence.
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The Best Way To Prevent Social Media Disasters

The Best Way To Prevent Social Media Disasters | The Social Media Story | Scoop.it
Is allowing employees to discuss their companies on social media really such a bad idea? (Image credit: AFP/Getty Images via @daylife) It’s become de rigeur for companies to have a Facebook page or Twitter feed.
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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | The Social Media Story | Scoop.it
A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy
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7 Reasons You Should Not Use Social Media For Business

7 Reasons You Should Not Use Social Media For Business | The Social Media Story | Scoop.it
There are thousands of social media authors, experts, consultants, mavens and gurus. Some of them are self-proclaimed, preaching on top of a soapbox about the wow and now of social media. Others have…
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TV Becomes Major Driver of Social Activity [Study]

TV Becomes Major Driver of Social Activity [Study] | The Social Media Story | Scoop.it
A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant?
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Why Being A Visual Storyteller Just Got More Important - Business 2 Community

Why Being A Visual Storyteller Just Got More Important - Business 2 Community | The Social Media Story | Scoop.it
Whether you call it PEOS or PESO, the “P” (which stands for Paid in the Paid, Earned, Owned, and Shared media segmentation) became a lot more interesting on November 14 of last year. On t…
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How to Optimize Social Media Images

How to Optimize Social Media Images | The Social Media Story | Scoop.it
Do you create your own images for social media? Are you happy with their performance? With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | The Social Media Story | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
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8 Ways to Use Facebook Video for More Engagement

8 Ways to Use Facebook Video for More Engagement | The Social Media Story | Scoop.it
Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook video for your business? Facebook’s Autoplay feature means videos are more eye-catching than a regular post.
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Case Study: Advanced Content Marketing

Case Study: Advanced Content Marketing | The Social Media Story | Scoop.it
Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity.
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Creating Good Content for Your Brand

Creating Good Content for Your Brand | The Social Media Story | Scoop.it

Writing good content is crucial to delivering value and creating thought leadership for your brand.

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The Best Hotel Social Media Campaigns of 2013

The Best Hotel Social Media Campaigns of 2013 | The Social Media Story | Scoop.it
Hotels have been at the forefront of using social media in the travel industry, in new and creative ways. And Hotels Magazine has come out with its second annual Social Hotels Awards, recognizing ...

Via Soraia Ferreira, Sergi Tudela
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Alessio Carciofi's curator insight, October 24, 2013 3:20 AM

Thanks for sharing this amazing post @Soraiaferreira

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Presenting a Cohesive Message Across Social Media

Presenting a Cohesive Message Across Social Media | The Social Media Story | Scoop.it
If you're using social media for marketing, chances are you're not limiting yourself to just one social network.
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