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How the physics of social media could kill your marketing strategy

How the physics of social media could kill your marketing strategy | The Social Media Story | Scoop.it
There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.
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A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

A Handy Little Guide to Creating Visual Content for Social Media [Infographic] | The Social Media Story | Scoop.it
Learn to create visual content for social media that your followers will love.
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Don't Make These 3 Social Media Mistakes - Forbes

Don't Make These 3 Social Media Mistakes - Forbes | The Social Media Story | Scoop.it
The buzz about the importance of social media is at crazy levels. It seems everyone is obsessed with the desire to build out a powerful social media platform and campaign. Certainly social media marketing is important.
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FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action

FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action | The Social Media Story | Scoop.it
Watching the FIFA crisis comms reactions from the sponsoring brands is an interesting study of how little control we have over our brand story in today's real-time communications ecosystem. But
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33 Social Media Facts and Statistics You Should Know in 2015

33 Social Media Facts and Statistics You Should Know in 2015 | The Social Media Story | Scoop.it
Social media is not a fad. It is a generational change to marketing & publishing. Here are some social media facts and statistics to make you think in 2015?
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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | The Social Media Story | Scoop.it
A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy
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7 Reasons You Should Not Use Social Media For Business

7 Reasons You Should Not Use Social Media For Business | The Social Media Story | Scoop.it
There are thousands of social media authors, experts, consultants, mavens and gurus. Some of them are self-proclaimed, preaching on top of a soapbox about the wow and now of social media. Others have…
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TV Becomes Major Driver of Social Activity [Study]

TV Becomes Major Driver of Social Activity [Study] | The Social Media Story | Scoop.it
A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant?
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Why Being A Visual Storyteller Just Got More Important - Business 2 Community

Why Being A Visual Storyteller Just Got More Important - Business 2 Community | The Social Media Story | Scoop.it
Whether you call it PEOS or PESO, the “P” (which stands for Paid in the Paid, Earned, Owned, and Shared media segmentation) became a lot more interesting on November 14 of last year. On t…
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How to Optimize Social Media Images

How to Optimize Social Media Images | The Social Media Story | Scoop.it
Do you create your own images for social media? Are you happy with their performance? With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | The Social Media Story | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
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8 Ways to Use Facebook Video for More Engagement

8 Ways to Use Facebook Video for More Engagement | The Social Media Story | Scoop.it
Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook video for your business? Facebook’s Autoplay feature means videos are more eye-catching than a regular post.
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Case Study: Advanced Content Marketing

Case Study: Advanced Content Marketing | The Social Media Story | Scoop.it
Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity.
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How to Launch Your Product Using Facebook

How to Launch Your Product Using Facebook | The Social Media Story | Scoop.it
Are you launching a new product or service? In this article, you'll discover how to launch your product or service using Facebook.
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Twitter's 'Audience Insights' Helps Marketers Target Campaigns - Business News Daily

Twitter's 'Audience Insights' Helps Marketers Target Campaigns - Business News Daily | The Social Media Story | Scoop.it
Twitter launches audience insights to help businesses improve their Twitter marketing campaigns.
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The Psychology of Visual Marketing in Social Media

The Psychology of Visual Marketing in Social Media | The Social Media Story | Scoop.it
A picture is worth a thousand words. You have heard that saying over and over I’m sure, and for good reason. It’s not that the picture talks more than your mother-in-law, but that it instigates triggers inside of your brain that communicates to the important parts causing you to connect in a way that words would …
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5 Ways to Develop a Social Media Strategy

5 Ways to Develop a Social Media Strategy | The Social Media Story | Scoop.it
Are you struggling to make social media work for you? This article shares five ways to adapt your social media strategy for your business goals.
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Truth Be Told: Transparent Marketing is Here to Stay

Truth Be Told: Transparent Marketing is Here to Stay | The Social Media Story | Scoop.it
 A number of companies have recently taken up transparent content marketing and have started sharing internal information on campaign performance and internal stats.
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A Guide to Dealing With Negative Reviews on Social Media

A Guide to Dealing With Negative Reviews on Social Media | The Social Media Story | Scoop.it
Last week, popular ice creamery Gelato Messina won praise on social media for its response to an angry online reviewer who called one of its employee’s racist and derogatory names. In a review titled “Worst Customer Service”, posted...
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Big Brand Theory: Thomson Reuters Uses the Flexibility of Social to Inform Their Audience

Big Brand Theory: Thomson Reuters Uses the Flexibility of Social to Inform Their Audience | The Social Media Story | Scoop.it
Thomson Reuters is one of the world’s leading providers of news and information for businesses and professionals. The Thomson Corporation and Reuters Group merged in 2008, but have both, independently
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The Ideal Length for All Your Social Media Posts [Infographic]

The Ideal Length for All Your Social Media Posts [Infographic] | The Social Media Story | Scoop.it
Set yourself some limits by learning the optimal length of tweets, podcasts, headlines, and more.
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Stop Drowning in Digital Data: Social Listening for Campaign Measurement

Stop Drowning in Digital Data: Social Listening for Campaign Measurement | The Social Media Story | Scoop.it
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Stop Drowning in Digital Data: Social Listening for Campaign Measurement.
Susan Andrews's insight:

Simple but very true!

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33 Social Media Facts and Statistics You Should Know in 2015

33 Social Media Facts and Statistics You Should Know in 2015 | The Social Media Story | Scoop.it
Social media is not a fad. It is a generational change to marketing & publishing. Here are some social media facts and statistics to make you think in 2015?
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Stuck in a Story Structure Rut? 5 Tips for Breaking Out

Stuck in a Story Structure Rut? 5 Tips for Breaking Out | The Social Media Story | Scoop.it
Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. Here are 5 new approaches to story structure.
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10 Social Media Marketing Mistakes Businesses Must Avoid - Business 2 Community

10 Social Media Marketing Mistakes Businesses Must Avoid - Business 2 Community | The Social Media Story | Scoop.it
Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure…
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